This document discusses new formats for music, media, and entertainment. It provides background on Paul Jessop and his roles at various organizations. Jessop then discusses innovation in format creation and the complex delivery chain involved. Specific formats highlighted include high resolution audio, which provides better quality than CDs, and immersive audio, which uses multiple channels to create a surround sound effect. Jessop notes some services starting to offer these new formats like Tidal and Sony 360 Reality Audio.

1. New Content
Formats
Music, Media & Entertainment 4.5
London July 10th, 2019
Paul Jessop
Founder and Director, County Analytics Ltd
Chief Technology Adviser, RIAA

2. Paul Jessop – County Analytics Ltd
• Chief Technology Adviser, Recording Industry Association of America
• Electrical Engineer/Computer Scientist
• Previously:
• Tech/Marketing at British Telecom
• CTO at IFPI
• CTO at RIAA
• County Analytics Ltd
• Recording Industry Association of America (RIAA)
• The DOI Foundation
• CISAC
• SoundExchange
• Digimarc

4. I come to bury Caesar
not to praise him

5. https://upload.wikimedia.org/wikipedia/commons/9/99/Edison_phonograph-CnAM_18732-IMG_5311.JPG

6. https://upload.wikimedia.org/wikipedia/commons/c/ca/Edisongoldmoulded.jpg

7. Photographer: Armin Kübelbeck, CC-BY-SA, Wikimedia Commons

8. https://upload.wikimedia.org/wikipedia/commons/3/35/CassetteAlbum1.jpg

9. https://upload.wikimedia.org/wikipedia/commons/9/93/Electronics_%28%3F%29_Students_at_work_in_labs_%28nd%29_%281%29..jpg

10. Credit: Museum of Obsolete Media

11. Credit: Museum of Obsolete Media

12. Credit: Museum of Obsolete Media

13. Credit: Museum of Obsolete Media

14. Credit: Museum of Obsolete Media

15. Credit: Museum of Obsolete Media

16. Credit: Museum of Obsolete Media

17. Credit: Museum of Obsolete Media

18. Credit: Museum of Obsolete Media

19. Credit: Museum of Obsolete Media

20. https://www.needpix.com/photo/1549572/cemetery-gravestone-gravestones-graves-headstones-1800s-old-graveyard-dead

22. Innovation
Limitless options
to craft new
formats
Limited range of
things to change
to create them

23. Complex Delivery Chain
Aggregating Licensors (labels)
Aggregating Licensors (publishers)
Artists
Songwriters
Collective Management Organisations
Hardware manufacturers
Service providers
Software providers
Third party data providers https://upload.wikimedia.org/wikipedia/commons/b/bb/Broad_chain_closeup.jpg

24. Some example use cases
• Second screen
• Social listening
• High resolution audio
• Immersive Audio

25. High Resolution Audio – Forward and Back
Vinyl
Cassette
Early CD
Mature CD/HDCD
MP3
AAC
High Resolution

26. “High Resolution”
• Better than CD in both bits per sample
• And samples per second

27. Availability
• Tidal “Master Quality”
• HD Tracks
• Qobuz
• Soon?
• Amazon
• Apple

28. Compatibility
• Some cellphones
• Music players
• Adapters
• Decent headphones
• Some peace and quiet

29. Immersive Audio
Immersive audio consists of Audio Channels and/or Audio Objects,
which can be utilized by the content creator to design a sound track
with sounds above and around the listener. Immersive audio
combines metadata with audio essence, which allows the Audio
Objects and Audio Channels in the sound track to be rendered
successfully into multiple Loudspeaker configurations.
SMPTE ST 2098-1

30. Headphone Delivery
• Two ears
• Full localization
• Process headphone audio
• Sensation of immersion
• Also on speakers and soundbars
https://en.wikipedia.org/wiki/Ear#/media/File:Earrr.JPG

31. • Unique to individual
• Measure it with microphones
• Photograph the ear
Head Related Transfer Function
https://upload.wikimedia.org/wikipedia/commons/c/cc/RealEarMeasurement.png

32. Immersive Audio Services
• Sony 360 Reality Audio
• With Fraunhofer
• Uses standard MPEG-H technology
• Announced at CES 2019
• Needs access to multitrack masters

33. Contact
Paul Jessop
paul@countyanalytics.com