MME 4.5 VideoVision: Sam Proud, Creator & Founder, Play on Player

•

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Co-creation strategies: creators of short-form video as brand ambassadors for acts and content Sam Proud, Creator & Founder, Play on Player

Sam Proud
Creator & Founder
sam@playonplayer.com
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Please allow me to
introduce myself
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Music is not just
background noise
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Your attention please!
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Welcome to the attention economy

Social video is
eating the world
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Mark Mulligan
https://musicindustryblog.wordpress.com/2019/11/12/the-attention-economy-has-peaked-now-what/

The part on which we can work together is the
how: how do we hold people’s attention? How
do we connect them to what they care about?
How do we generate revenue around that?
JOIN US: SOCIAL:
Bas Grasmayer
http://www.musicxtechxfuture.com/2019/11/11/the-listening-time-trap/

1: Make time
& space for music
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We’re losing sight of this
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As a designer,
this is a crime
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2: Make music
beautiful again
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Music needs our support
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1,250 plays on Spotify might buy
the singer a beer (eventually)
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What about the rest of the band?

3: Make a marketplace
for real fans
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Meet PLAYONPLAYER
aka P•O•P•
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Gamifying the music
experience
Visual->Audio
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Remix the moment
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The TikTok Phenomenon

Licensed to ill
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Inspired by culture-making rule-breakers

Can I see your
licence?
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The elephant in the room

From Major to Minor
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A sensible place to start

Working with music-
entrepreneurs
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Move fast and break things

Shake, Rattle and Roll
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Learnings from a like-minded community

Find your niche
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In search of product market ﬁt

JOIN US: SOCIAL:
Consumer marketplace
• In-App Purchases
Let’s talk
business

JOIN US: SOCIAL:
Consumer marketplace
• In-App Purchases
• Subscriptions
Let’s talk
business

JOIN US: SOCIAL:
Consumer marketplace
• In-App Purchases
• Subscriptions
• Tip-Jar
Let’s talk
business

Let’s talk
business
JOIN US: SOCIAL:
Musicians marketplace
• SaaS (tiered)
• Branding/Art Direction
• Marketing/Social Media

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# Internet Security: Safeguarding Your Digital World In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world. ## Understanding Internet Security Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale. ### Key Components of Internet Security 1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it. 2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties. 3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed. ## Common Internet Security Threats Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include: ### Malware Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include: - **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files. - **Worms**: Standalone malware that replicates itself to spread to other computers. - **Trojan Horses**: Malicious software disguised as legitimate software. - **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key. - **Spyware**: Software that secretly monitors and collects user information. ### Phishing Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information. ### Man-in-the-Middle (MitM) Attacks MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information. ### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks

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