MME 4.5 The New Influencer Ecosystem - FYI Robyn
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Influencer and content life-cycles – how to evolve? How does one grow an audience and how are the growth strategies changing as the content market is evolving? What length of time can an audience be engaged? What is required to keep growing and/or retaining an audience? What are the new challenges for influencers? Robyn Bevan, FYI Robyn, Influencer with 26.5K followers
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MME 4.5 The New Influencer Ecosystem - FYI Robyn
- 1. INFLUENCER AND CONTENT LIFE-CYCLES - HOW TO EVOLVE? How does one grow an audience and how are the growth strategies changing as the content market is evolving? What is required to keep growing and/or retaining an audience? What are the new challenges for influencers?
- 2. FYI ROBYN WHO AM I? MY JOURNEY AND HOW HAS IT LED ME TO WHERE I AM NOW? WHERE DID FYI ROBYN COME FROM?
- 3. The F Word… FOLLOWERS HOW QUICKLY DID MY FOLLOWING GROW? WHAT ARE BRANDS LOOKING AT NOW IN TERMS OF FOLLOWERS?
- 4. MICRO INFLUENCERS Less than 100K followers In highest demand 56% of marketers questioned say that micro- influencers are more cost-effective 55% believe they have a better connection with their target audience Help deliver a more targeted message 61% of consumers say micro-influencers produce the most relatable and authentic content Have a more engaged community and long-term loyalty Sourced from the Influencer Intelligence
- 5. ‘’ENGAGEMENT IS THE NUMBER ONE BENCHMARK FOR SUCCESS’’ Sourced from the Influencer Intelligence
- 6. WHAT ARE THE STRATEGIES TO KEEP GROWING? USP STAY RELEVANT ENGAGEMENT COLLABORATING KEEP IN THE KNOW
- 7. UNIQUE SELLING POINT YOUR BRAND PERSONALITY HOW DO YOU WANT TO BE PERCEIVED? AUTHENTICITY IS KEY 90% of marketers say proving authenticity is critical to the future of influencer marketing. ORGANIC CONTENT! Consumers express a preference for influencers who create authentic, engaging content.
- 8. WHAT ARE BRANDS LOOKING FOR IN INFLUENCERS? EXPERTISE AND A ‘NICHE’ ARE BECOMING INCREASINGLY IMPORTANT AN INTEREST OR PASSION IN A RELEVANT CULTURAL-TERRITORY FOR THE BRAND OR CAMPAIGN INFLUENCERS WITH SOMETHING ‘’EXTRA” BRANDS WANT TO BE A PART OF INTERESTING CONVERSATIONS OR MOVEMENTS
- 9. STAY RELEVANT MOVEMENTS GENERATIONS UTILISING THE PLATFORMS NEW FEATURES ‘’100% of marketers agree that ‘relevance’ is the most sought-after attribute in influencers’’ Sourced from the Influencer Intelligence
- 10. BE ACTIVE, ENGAGE & COLLABORATE INTERACT WITH SIMILAR OR RELEVANT ACCOUNTS BE PROACTIVE COLLABORATE
- 11. EDUCATE YO’SELF! SOCIAL MEDIA TODAY SPROUT SOCIAL MASHABLE
- 12. HOW TO KEEP YOUR FOLLOWERS ENGAGED CONSISTENT CONTENT POSTING CONSISTENTLY BUILD A RELATIONSHIP WITH YOUR FOLLOWERS THEY WANT TO KNOW YOU!
- 13. WHAT ARE THE CHALLENGES INFLUENCERS ARE FACING AS THE MARKET CHANGES? SATURATED MARKET MORE TARGETED 58% of industry marketers believe that by 2020 influencer marketing will be entirely data-driven. With this depth of analytics brands will be more easily able to assess what an influencer is worth. QUALITY OF CONTENT CONSUMER DISTRUST Brands aware consumer distrust in sponsored influencer content is eroding TRANSPARENCY 65% admit there is a blurry line between advertisements and genuine organic recommendations. Lack of transparency creating audience scepticism. GUIDELINES Advertising Standards Authority and Federal Trade Commission are tightening up guidelines.
- 14. PERSONAL RISKS RESPONSIBILITY For the brand and to younger generations. Keep it real. FREQUENCY OF WORK SELF DISCIPLINE SELF BELIEF LONELY TIME CONSUMING TIME = £££