The document summarizes research conducted on the target audience for rock music. It finds that 68% of rock music listeners are male, 32% are female, and the primary age range is 16-25 years old. The ethnicity of listeners mostly matches the demographics of the UK, which has a white population of 87.1%. Research showed London has the highest percentage of rock music listeners, while the Northeast has very few. The target audience is thought to enjoy fast-paced, high-energy lives and music that matches their busy personal and work styles.

1. Michael wellsA2Media– TargetAudience
Target Audience for Rock Music
https://infogr.am/Target-audience-research-analysis
I researchedthe tagetaudience forthe genre of musicthatI was goingto doin my musicvideo,Idid
thisprimarilybylookingata data researchwebsite (linkabove) thatwascollectedinformationon
the listeniersof rockmusic.It givestheirbasicinformationsuchasage,gender,ethnicityandtheir
regional identity.Ialsospoke tootherpeople andfoundoutwhattheythoughtthere opinionswere
on whothe target audience wasforrock musicand rock musicvideos.Ialsousedmyown
experience of thisgenre tofigure outwhoIthoughtthe target audience wasaswell.
I wenton an avatar creatingwebsite tocreate amale and female avatarwhomatchedwhoI thought
the target audience wasandwhattheywouldwearandtheirage as whatthey wouldlooklike in
relationtotheirethnicityandappearance.
I thoughtthat the maleswouldwearratherregularlookingclothesthateverydaypeople wouldwear
especiallythe people thatwouldlistentothe songthatI am goingtodo. I thoughtthat the males
wouldhave slightlylongerhairthannormal butnot abnormallylongandwearingdarkercolours
such as blue,blackandgrey.
The femalesIthoughtwouldalsobe normal lookingpeople withnothingthatwouldmake them
standoutexponentiallyasIreckontheywouldhave regualrlookinghairandclothesbutalsowear
regularclothessuchas a jeansand a t shirt.

2. Michael wellsA2Media– TargetAudience
The researchthat I foundonline agreedwithmyinitial suspicionsof mytargetaudience,this
researchshowedthat68% of the listenersof rockmusicwhere malesandthat32% where females.I
agreedwiththisas well didthe peoplethatIspoke to due to the fact that mostof the bandswithin
thisgenre as well asthe bandthat I made the songthat I am usingare male performers whilstthere
are a lotlessfemale performerswithinthisgenre.
The age that I thoughtwouldbe the targetaudience wouldbe youngerpeoplearoundthe age of 16-
25 as theyare the generationthatlistentoalot more musicespeciallymusicfrom the rockand pop
genresasits highenergyandusuallyfastpacedmusicwhichiswhatyoungerageswouldbe into
rather thatpeople of anoldergeneration.Aswellasthe fact that musichasbecome a lotmore
mainstreamnowthatit can be downloadedfrom the internetandservicessuchasiTunes,this
meansthat youngergenerationshave grownupwiththistechnologysotheyare more preparedto
use it comparedtooldergenerationsthatmaynothave grown upwithmainstreammusicchannels.

3. Michael wellsA2Media– TargetAudience
The ethnicityof the targetaudience Ithoughtwasmore expectedthatthe otherareasof target
audience due tothe fact that the researchwastakenfrom people withinthe UK,aswhite people
take up 87.1% of the populationof the UK.So the fact that a lotmore white people listentorock
musicwas notsurprisingtome and I agree withthat due to the higherwhite populationwithinthe
UK.
I foundthe researchto be quite surprisingwhenitcame toregional identitydue tothe factthat the
NorthEast don’thave a large populationof peoplewholistentorockmusicat all.Howeverthe fact
that people fromLondonlistentorock musicthe mostI didn’tfindsurprisingasithas a dense
populationwithalotof people fromdifferentbackgroundssothatarea listeningtorock musicI can
understandandI agree withthatas well didthe people thatIspoke to.
Interests and life
I thoughtthat the people wholistenedtorock musicwouldbe people whohave thrillerliveswho
workquite a highintensityjobas well ashavingquite abusypersonal life,thisrelatestothe beatsof
rock musicas it isfast pacedand loud.Ithinkthat the people wholistentorock musichave a large
interestinmusicingeneral andtheymayevenplayaninstrumentthemselves.