YOUTUBE CONTENT CREATION AND ONLINE BUSINESS PROMOTION-UGC CARE LIST AUG 2022...PugalendhiR
The Supreme figure of social media users around the world is increasing day by day. With 2 billion users in 2020 and 2.29
billion users in 2021(We are Social, 2021), The Challenges and reputable factors of Content Creation on YouTube. The
intent of this study is to deliver a logical discussion of the various aspects of popular YouTubers who use YouTube is a
primary tool for their business. YouTube will become the second most used social media platform in the world. By 2021,
more than 2 billion users will be logged every month. Significantly, consumers will watch more than one billion hours of
videos every day on YouTube (YouTube, 2021). And most YouTube users turn their visitors into consumers through online
commerce. This study is an attempt other’s brand through the YouTube channel. A study was conducted among 31 Popular
Tamil women YouTubers. In addition, this study shows effective ways to apply for online business; How YouTube viewers
and subscribers convert into to consumer. The Descriptive Analysis was done with the help of SPSS version 16, Also
ANOVA test outcomes of this research article shows that YouTube content creation and Video Promoting skills lead to
becoming digital entrepreneurship, YouTube platform helps to distribute their brands to the mass people.
YOUTUBE CONTENT CREATION AND ONLINE BUSINESS PROMOTION-UGC CARE LIST AUG 2022...PugalendhiR
The Supreme figure of social media users around the world is increasing day by day. With 2 billion users in 2020 and 2.29
billion users in 2021(We are Social, 2021), The Challenges and reputable factors of Content Creation on YouTube. The
intent of this study is to deliver a logical discussion of the various aspects of popular YouTubers who use YouTube is a
primary tool for their business. YouTube will become the second most used social media platform in the world. By 2021,
more than 2 billion users will be logged every month. Significantly, consumers will watch more than one billion hours of
videos every day on YouTube (YouTube, 2021). And most YouTube users turn their visitors into consumers through online
commerce. This study is an attempt other’s brand through the YouTube channel. A study was conducted among 31 Popular
Tamil women YouTubers. In addition, this study shows effective ways to apply for online business; How YouTube viewers
and subscribers convert into to consumer. The Descriptive Analysis was done with the help of SPSS version 16, Also
ANOVA test outcomes of this research article shows that YouTube content creation and Video Promoting skills lead to
becoming digital entrepreneurship, YouTube platform helps to distribute their brands to the mass people.
This is YouTube: The Malaysian Story. 2018 mark six years since we launched the YouTube Partner Program in Malaysia, the YouTube community is now truly more vibrant and diverse than ever. And we couldn’t be more proud of what our Malaysian creators and partners have achieved.
What if consumers took over the business of building brands?Nurun
Does it still make sense to launch a new product or service with traditional media? Or can brands now dispense with billboards, print, TV… and rely exclusively
on digital channels to conduct a successful launch? One thing our strategists agree on: it’s a subject for debate.
A presentation for our #NewhouseSM4 class with DR4WARD on how advertisers are going digital and advertising for important, large-scale events. Real-time marketing (RTM) is also examined as an emerging trend in the industry.
Learn tips on Marketing to Millennials. This presentation:1. Defining the Generations. 2. Separates Millennials: Facts vs Fiction. 3. States Why Millennials are Important. Full of statistics about marketing in 2017. How the marketing world has changed and statistics about Millennials.
Diffusion Media explain everything you need to know about making a successful viral marketing campaign. A presentation created for the iStrategy 2010 conference.
Social media audience_and_the_arts_an_introduction_v1Antony_Hing
Post GFC social media and social commerce are the new global growth zones.
Rising demand for professional content is coinciding with a surge and acceptance of social commerce. Online consumers are willing to pay for professional content. Midway through 2011 the hot zone is social film entertainment platforms with film and video at the epicentre of social media activity.
Marketers need to convert their messages into film and video friendly formats at professional quality.
Participatory filmmaking will be a feature of social movies. changing the film experience and lead to greater crowdsourcing innovation.
Humans are changing how they shop, live and learn. Gamification provides next generation tools for change. Tablets are spreading the social cloud faster and wider.
Superchcarged word of mouth will determine the success or failure of brands.
Marketing plans must integrate social media because Google has made social content a ranking factor
The social tools for publishing are getting easier by the day with LinkedIn groups being a perfect example.
Those who learn to originate and publish content in a professional way will sail into blue oceans. But even curating and republishing content can be a blue ocean activity.
Not all Audineces are equal: social change agents are the ones to find and engage with earliest.
There are plentiful online resources from trusted authorities like Tom Smith, Susan Lincoln-Rice, Natalie Tran, Brian Solis, Mari Smith, Brian Halligan, Tim Bajaran, James Schramko, Michelle Macphearson and David Rogers.
Get prepared, skilled, practiced and connected
Better yet aim to become a trusted authority in your niche!
This is YouTube: The Malaysian Story. 2018 mark six years since we launched the YouTube Partner Program in Malaysia, the YouTube community is now truly more vibrant and diverse than ever. And we couldn’t be more proud of what our Malaysian creators and partners have achieved.
What if consumers took over the business of building brands?Nurun
Does it still make sense to launch a new product or service with traditional media? Or can brands now dispense with billboards, print, TV… and rely exclusively
on digital channels to conduct a successful launch? One thing our strategists agree on: it’s a subject for debate.
A presentation for our #NewhouseSM4 class with DR4WARD on how advertisers are going digital and advertising for important, large-scale events. Real-time marketing (RTM) is also examined as an emerging trend in the industry.
Learn tips on Marketing to Millennials. This presentation:1. Defining the Generations. 2. Separates Millennials: Facts vs Fiction. 3. States Why Millennials are Important. Full of statistics about marketing in 2017. How the marketing world has changed and statistics about Millennials.
Diffusion Media explain everything you need to know about making a successful viral marketing campaign. A presentation created for the iStrategy 2010 conference.
Social media audience_and_the_arts_an_introduction_v1Antony_Hing
Post GFC social media and social commerce are the new global growth zones.
Rising demand for professional content is coinciding with a surge and acceptance of social commerce. Online consumers are willing to pay for professional content. Midway through 2011 the hot zone is social film entertainment platforms with film and video at the epicentre of social media activity.
Marketers need to convert their messages into film and video friendly formats at professional quality.
Participatory filmmaking will be a feature of social movies. changing the film experience and lead to greater crowdsourcing innovation.
Humans are changing how they shop, live and learn. Gamification provides next generation tools for change. Tablets are spreading the social cloud faster and wider.
Superchcarged word of mouth will determine the success or failure of brands.
Marketing plans must integrate social media because Google has made social content a ranking factor
The social tools for publishing are getting easier by the day with LinkedIn groups being a perfect example.
Those who learn to originate and publish content in a professional way will sail into blue oceans. But even curating and republishing content can be a blue ocean activity.
Not all Audineces are equal: social change agents are the ones to find and engage with earliest.
There are plentiful online resources from trusted authorities like Tom Smith, Susan Lincoln-Rice, Natalie Tran, Brian Solis, Mari Smith, Brian Halligan, Tim Bajaran, James Schramko, Michelle Macphearson and David Rogers.
Get prepared, skilled, practiced and connected
Better yet aim to become a trusted authority in your niche!
Music entertainment re-imagined
How is entertainment content evolving, underpinned by new technology developments? How are traditional content businesses adapting to the innovations and cost-effectively leveraging, tracking and exploiting the new opportunities? Contextualising content and music tech and future-gazing…
Speaker: Paul Jessop – Chief Technology Advisor to RIAA
Short attention spans versus super engagement?
Talking about millennials and their short attention spans, totally ignores that this is at the top of the funnel. Further down and millennials are incredibly engaged and spend much time consuming the minutiae of what they are into. So how to determine what type of content to produce for each stage of the audience or customer relationship and for conversion?
Speaker: Matthew Tulett – entrepreneur, CTO, online presence strategist, Angel investor
Attention split: working the second screen
The second screen is nowadays a fact of life: few activities exist where no additional device is used simultaneously. Rather than a threat to traditional entertainment, how is it being incorporated and leveraged in the overall entertainment experience?
Social messaging, a place for expressing feelings, and advertising – what are the opportunities to work with and around micro-attention by engaging audiences through participation?
Speaker: Dagmar Mae – Founder, Votemo
Reaching audiences - what do the kids want?
How are the kids seeking their entertainment? On what devices, when and why?
What kind of content? What is driving the changing behaviour?
Speaker: Carl Hibbert - Head of Consumer Media & Technology, FutureSource
Global or local segmentation and reach by…
…specialised content type, audience, platforms, influencers, and monetisation mechanisms. What are the different components to navigate across an ever-increasing plethora of channels and platforms? What are relevant geographical and cultural considerations? Niche or global market?
Jamie Searle, Director of Distribution and Content Partnerships, Brave Bison
Influencer aggregating platforms
Platforms aggregate topical content for easy access to audiences, and offer easy-to-use distribution tools for influencers. What is the role of aggregating platforms: are they a facilitating business tool and audience channel, or a middleman business taking a share of the revenue?
Lucas Poelman, Co-founder & Business Development, Styliff
Shaping culture - the trust and fraud issue
Artists, musicians, writers, comedians or activists are the ones who shape our culture. Collaborating with creatives is a shortcut to reaching the thinkers setting the pace of trends. Trust and engagement are the currencies of influencer marketing, yet while industry-specific data and metrics are being developed, so are manipulation techniques. How to avoid untrustworthy data and metrics and outsmart fraudulent tactics?
Jemima Garthwaite, Founder & Director, This Here
Monetising the influencer brand
Content, advertising, fans, engagement and likes – but there is also an entire influencer brand business model to be pursued. What are the influencer brand exploitation opportunities? What is the life-cycle of influencer brands?
Ian Shepherd, Chairman, The Business of Influencers
Artists, influencers, platforms and brands…the context and numbers
The latest insights into the breadth and depth of the influencer marketing industry…
Georgia Meyer, Analyst – Marketing & Media Brands, MIDiA Research
Influencer and content life-cycles – how to evolve?
How does one grow an audience and how are the growth strategies changing as the content market is evolving? What length of time can an audience be engaged? What is required to keep growing and/or retaining an audience?
What are the new challenges for influencers?
Robyn Bevan, FYI Robyn, Influencer with 26.5K followers
Artist, influencer, creator and/or business?
Are influencers content creators and artists or are artists and content creators influencers – what comes first? Does it matter? Are artists and influencers creating content or solving commercial problems and agents of change? What difference does it make?
The competition for attention – always on…
In the digital-enabled era we are exposed to more and more attention-seeking content, devices and platforms. Meanwhile the human time awake remains the same.
The competition for attention keeps increasing.
Georgia Meyer, Analyst – Marketing & Media Brands, MIDiA Research
Top 5 findings in the world of attention across sports & media
What are the common denominators and key industry insights when engaging fans/users in sports and media?
Dipesh Morjaria, CEO, DMob Media – sports & media expert, previously Business Director Multimedia, Guardian News & Media
OTT services, original content, and exclusive rights
The premium video streaming subscription sector is becoming increasingly dynamic, with exclusive and original content defining the overall space. But is the plethora of content increasing competition, or merely promoting a complementary environment where consumers take multiple services?
David Sidebottom, Principal Analyst: Entertainment, FutureSource Consulting
Specialist survival – how to survive as a niche service
How do the niche services survive when they have the likes of Netflix, Spotify and Amazon breathing down their necks? Is it just a question of time before acquisition happens?
Daniel Berg, Co-founder, NextUpComedy
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
2. Who am I?
● Digital culture journalist for WIRED, The Economist, Bloomberg, The
Observer
● Chaired panel on burnout at VidCon 2019, broke sales of Little Baby
Bum (£6m+) and Enchufe.tv ($5m+), visited YouTube school in Spain
● Author of YouTubers (published May 2nd, Canbury Press)
○ First independent look at YouTube, its evolution, its associated
businesses, its impact on society and media, and its ecosystem
3. YouTubers
● Published May 2nd by Canbury Press
● 100+ in-depth interviews with influencers,
industry figures, fans and analysts
● On-the-ground reporting at events and
peeks behind the camera
● New, exclusive interviews and research
● Raft of polling data hitting headlines soon
4. YouTubers
● Aims to explain what this ‘new media phenomenon’ is to people like
you, making you better informed about the world of influencers
● Helps put those within the industry (creators, businesses etc) in their
proper context to better leverage position in the media landscape
● Provides a glimpse of the glamour for fans of some of the world’s
biggest creators on YouTube
● Advises parents whether they need to worry about what effect all
this has on their kids
5. Evolution of YouTube
● Different generations of the platform:
○ v1 YouTube: scrappy, ‘Broadcast Yourself’
○ v2 YouTube: first influencers secure brand deals & ads
○ v4/5 YouTube: MCNs are a thing
○ v7/8/9/10 YouTube: Will Smith is a YouTuber now, entrepreneurs
‘There was almost no creativity rooted into it. It was simply a strategy
of how to identify an audience and how to find attention’
7. The state of YouTube in 2019
● PewDiePie is being usurped by a Bollywood music and movie studio
● Will Smith is the ‘acceptable public face’ of YouTube
● Channels with traditional media presences are being sold for $$$
● Creators can sell out arenas and stadia for offline events
● YouTube is one (small) part of an influencer’s 360 degree brand
YouTube grew up way faster than the Hollywood studio system
‘I want to give TV back their audience’
8. YouTube is squeaky clean and smooth-edged
By usurping traditional media, YouTube borrows heavily from it
9. 2019: Oh shit, YouTube is a thing
● YouTuber recognition falls off a cliff >24 (exclusive YouTubers
survey)
● 96.5 percent of YouTubers won’t make a wage from AdSense
● Approaching 10 billion videos (exclusive YouTubers data analysis)
● YouTuber is the most-desired career for kids
● YouTuber toys sold in major supermarkets in the US and elsewhere
● More creators out there competing for eyeballs than ever
Traditional media is waking up to the power of YouTube - slowly
10. With great power comes great responsibility
● Lots of people - not least YouTube - are
making big money now
● And media attention is highlighting
the issues with the platform
○ Adpocalypse 1.0 - spring 2017
○ ElsaGate - mid 2017
○ Logan Paul - January 2018
○ Pranks and violence - January 2019
○ Conspiracies - January 2019
○ Child porn in comments - February 2019
11. Takeaways
● 2019 is pivotal for YouTube in its professionalisation
○ Seven years in, it dropped ‘Broadcast Yourself’
○ Seven years on, it really means it
● A year of consolidation, sales and commercialisation
● More tough headlines and more drastic action blunting OG YouTube
Things are moving fast and YouTube as we know it is mutating -
it’s handy a comprehensive guide is published on May 2nd...