The document discusses how media technology has affected different areas of the music industry, including production, marketing, distribution, and exchange. It notes that while the internet and digital formats have made it easier to produce, distribute, and access music, illegal downloading poses a major financial problem for record labels. New media also enables various marketing strategies like YouTube, social networking, and music festivals to promote artists.

1. By Chloe Porter

2. Owner ship - For the production of music, with the illegal downloading of music, this will effect the music company a lot financially . Production - Before to get music out to people all there was were CD’s which you had to go and buy from a store or radio. Now with the internet music companies don’t have to spend so much on producing CD’s as you can buy virtually any song you want off the internet e.g. iTunes store, play.com, amazon.co.uk and you can also listen to your any song through YouTube.com. Marketing - To advertise music there is a lot more ways to advertise than there was 10 years ago. Music companies will use the internet and also recently the iPhone which has full access of the internet than any ordinary phone. Youtube is again a popular choice of advertising as it gives the consumer a chance to listen to the song before they buy it. Also a new format is now Spotify which allows you to listen to any song/album for free as many times as you like and gives you the chance to purchase the song afterwards. How Media technology has affected these areas

3. Distribution - To distribute music has never been easier, there are so many formats you can listen to music now as opposed to 10 years ago. For example in the last 10 years we have seen the iPod, MP3 players, Walkman phones, Mobile Phones, the computer (YouTube, Illegal downloading). Buying music on the internet is a lot of people’s preferred choice now as it means people haven't got to physically go out and buy there music whereas people prefer to just stay at home and with a click of a button you can purchase an album. However there is a down side to this, with the uprising of the internet has also been a way for people to download music illegally off such sites like Limewire.com, Piratebay etc.. Which becomes a huge problem for the record label as it means that less money could be made due to illegal downloading. Exchange – There are now many ways in which you can buy music. You can go into a store and pay by cash and now you can use your credit/debit card to purchase music online. However again some people choose not to pay for music and therefore steals music off illegal websites.

4. Artists in the charts

5. Lady Gaga 1,196,823 plays on last.fm. In related artists I get Britney spears, Ke$ha, Cheryl Cole and Katy Perry. In the iTunes charts Telephone is at #10 And her album The Fame Monster is at #7 in the album charts. Scissor sisters and La Roux are Contemporaries for Lady Gaga on iTunes. From the music video Bad Romance has had viewing figures of 185,016,099 , which is one of the most viewed videos of all time on YouTube. Ke$ha is one of the recommended artists for lady gaga, however most of the recommendations are of other Lady gaga videos.

6. Black Eyed Peas 32,768,755 plays on last.fm In related artists I get Fergie and Will.i.am (who are part of the group), Timbaland who’s also signed with universal and Flo rida Black eyed peas are currently #10 in the U.S charts with imma be. Related artists are timbland who is signed to Universal, Will Smith, Justin Timbalake, Kanye West who again is signed to Universal. They had 53,398,779 views for Boom Boom Pow on Youtube. The only other artists reccommended was Fergie and she’s part of the group. The rest were all similar Black Eyed Peas songs.

7. V Festival Line Up Paul Weller Florence + the machine (Headline) Stereophonics Robyn Gabriella Cilmi Mika Kate Nash White Lies Madness La roux

8. Latitude festival Line Up Florence + the machine The Feeling Noah and the Whale The Maccabees The Horrors

9. Music Festivals I personally think music festivals have had a huge impact on the music industry. Because people like to hear their music live now and enjoy the experience. Cause not only are you listening to one band, your listening to a whole range of bands that you may of never heard of but enjoy their music hence making you want to buy their music. Also when you go to a festival you will find that there is not just music you can listen to or watch, you will find that you can watch films, poetry, comedy, theme park rides. Basically a whole range of entertainment making it a good experience for a festival which brings a whole lot of people together.

10. Ownership Universal own a range of different record companies such as: - A&M/Octone Decca label Group Interscope Geffen A&M The island Def jam music group The verve music group Universal motown republic group Universal music enterprises Universal music group Nashville Universal music Latin entertainment Universal Records South Universal music group is known as the “parent” record company.

11. Production My music group does produce CD’s still, but most people prefer to download their music off the internet. Media technology has changes rapidly. Social networking such as Facebook, myspace etc.. has defiantly become a huge help in recruiting new artists and making them known through advertising. Also music festivals too, as some bands may not be known well but will be seen so therefore may catch a music scouts eye. And another big one is YouTube, which is so easy to get notcied as all you need to do is upload a video of you singing and a music scout could easily see it and get in touch with you. Esmee Denters who was recently signed with Universal was found on the YouTube by Justin Timberlake.

12. Marketing Marketing Methods YouTube Used to view free music video content or any kind of film based media. Spotify A programme you download that lets you listen to the music of your choice as many times as you like funded by adverts . Billboards Of course can reach to thousands of people a day. Social Networking This is how many bands/ artists have been established and is a great way of advertising as it can reach to millions of people to promote an artist. Website ad’s These can be found at the side of a website of where ever which could have advertising of an unheard band or artist. Music Festivals You could see an unheard band and could reach out to millions if televised.

13. Universal YouTube Account: On the Universal Music group page you can see that the main feature is an artist called Quincy Jones who is an up coming artist so they are obviously using YouTube to promote him and as he is collaborating with a well known artist Akon fans will want to listen to it. On they’re playlist they have most of there signed artists such as Ludacris, Black eyed Peas, OneRepublic, Rihanna, Lady Gaga.

14. Distribution and Exchange £5.93 £5.73 £4.99 £4.99 thehut Asda Play.com Amazon UK £8.93 £9.83 £.8.95 £8.93 thehut Asda Play.com Amazon UK

15. iTunes stock all of my major artists tracks and albums and the prices for a single can range from 79p to £1. The new media has benefitted the distribution of my major record label because more people can access music whenever they like and not have to leave their house. However some record labels disagree with free streaming, for example Warner has just pulled out from all of their artists from sites such as spotify, last.fm and we7 because they feel free streaming is damaging the industry. New media technology has brought free streaming, YouTube and sites such as Spotify. And also buying music off the internet has become a huge hit in the past 10 years. This means that no one technically has to leave their house to buy the music they like, and with one click can access millions of songs which they can listen to for free and buy too.