2. Quantitate data
A majority of my audience was female.
0
5
10
15
FEMALE MALE
PEOPLE
FEMALE MALE
3. Quantitate Data
AGE
10-Dec 13-15 16-21 22 over
The age of my audience was
mainly older teenagers with no
one below the age of 13, and
only one person 22 or older. 90%
were aged 16-21. this could be
biased as a majority of people
surveyed were inside my college
however the general public also
had the opportunity to
participate.
4. Quantitate Data
Occupation - many participants
were in education with a part time
job as well.
0
5
10
15
20
Employed full
time
Employed part
Time
Education No occupation
occupation
occupation
5. Quantitate Data
When asked how often they listened to
music, many listened daily but not one
person didn’t consume music at least
once a month. This shows how popular
music is in todays society and culture.
0 5 10 15 20
daily
weekly
monthly
yearly
never
Comsumption of music
Comsumption of music
6. Quantitate Data
Every person I surveyed consumes music
whenever they have the opportunity,
they all also stated that they consumed
it while doing other activities such as
running or travelling. 33%
22%
28%
17%
WHEN DO YOU CONSUME MUSIC
anytime I can Running When I'm travelling at home
7. Quantitate Data
0
2
4
6
8
10
12
spotify itunes tidal youtube other
how do you consume music (online)
how do you consume music (online)
When I asked how my audience usually
consumed their music it became clear that
they all consumed it only with the exception
of one person who may have used CD’s or
other media products. A majority used
Spotify or iTunes to stream music online and
download to their library.
8. Quantitate Data
My audience watched a
lot of music videos, and
fairly regularly too. This
was useful when
planning for my
product as it allowed
me to understand the
kind of audience I
would be targeting and
their ways of
consumption.
0 2 4 6 8 10
daily
yearly
how often do you watch
music videos
how often do you watch music videos
9%
14%
27%32%
4%
9%
0%0%0%5%
WHAT GENRE OF MUSIC VIDEO DO
YOU PREFER
pop rock hip hop R&B
electric indie classical folk/country
none no preference
