Radio remains an important source for learning about new music for 12-24 year olds, according to the survey. However, time spent listening to radio has significantly decreased over the past decade, with 12-24 year olds now spending almost three hours per day on the internet. While radio stations still do a good job playing popular music, commercials are still the top reason cited for not listening to radio more. The cell phone has become ubiquitous and influenced media habits among 12-24 year olds.
The document summarizes research from the Pew Research Center over three years into Americans' relationships with public libraries. It finds that while books and in-person services remain important, technology and digital collections are also increasingly central. Specifically:
- 54% of Americans used a public library in the past year, with books, browsing, and librarian assistance still top activities, though computers and e-books are growing in popularity.
- Low-income households rely more on libraries and value most services as very important, including books, quiet spaces, job/career resources, and children's programs.
- Most Americans say libraries are important community institutions but many are unfamiliar with digital services like e-book lending; there
Lee Rainie, the Project Director, describes the findings from the nationally representative survey that asked Americans what types of services they value in their libraries and what additional services they would like their libraries to offer.
Lee Rainie, the Director of the Pew Internet Project, will present the Project's latest findings about the changing role of libraries and patrons' interest in new services. He will also describe Project research into the way people use mobile devices and social media.
Lee Rainie, director of Internet, Science and Technology Research at the Pew Research Center will cover the latest findings of the center’s public opinion polling about Americans use of libraries and their feelings about the role that libraries play in their lives and in their communities at the American Library Association Conference in Orlando. The new findings will cover the latest library-usage trends, book-reading trends, and insights into the ways more and more Americans hope libraries will offer community-oriented and educational services.
Lee Rainie, Director of the Pew Research Center’s Internet Project presents his organization’s latest findings about what people do at libraries and what they’d like libraries to become. He describes the services patrons say they want libraries to offer and he describes the big issues that new libraries are resolving.
Lee Rainie, Director of the Pew Research Center Internet Project, runs through the seven questions libraries need to address as they consider future services and their role for their patrons and communities. He describes how project research about the changing role of technology in people’s lives affects the kinds of issues librarians need to address as they experience the disruptions of technology change.
Lee Rainie, director of Internet, Science, and Technology research at Pew Research Center, will present new survey findings about how people use libraries, the kinds of services and programs people would like from libraries, and how libraries are connected to communication education and learning environments at the 2016 American Library Association Midwinter conference in Boston
This document summarizes findings from the Pew Research Center's research on how Americans use libraries and interact with books, reading, and digital media. It finds that while books and in-person browsing are still important library activities, technology and digital media are also commonly used. Most Americans feel it is important for libraries to offer services like librarian assistance, books, computers/internet access, and quiet study spaces. However, many are open to new digital services from libraries as well. Overall, the research suggests libraries continue evolving their roles to provide both access to information and guidance on using tools and finding reliable information in the digital age.
The document summarizes research from the Pew Research Center over three years into Americans' relationships with public libraries. It finds that while books and in-person services remain important, technology and digital collections are also increasingly central. Specifically:
- 54% of Americans used a public library in the past year, with books, browsing, and librarian assistance still top activities, though computers and e-books are growing in popularity.
- Low-income households rely more on libraries and value most services as very important, including books, quiet spaces, job/career resources, and children's programs.
- Most Americans say libraries are important community institutions but many are unfamiliar with digital services like e-book lending; there
Lee Rainie, the Project Director, describes the findings from the nationally representative survey that asked Americans what types of services they value in their libraries and what additional services they would like their libraries to offer.
Lee Rainie, the Director of the Pew Internet Project, will present the Project's latest findings about the changing role of libraries and patrons' interest in new services. He will also describe Project research into the way people use mobile devices and social media.
Lee Rainie, director of Internet, Science and Technology Research at the Pew Research Center will cover the latest findings of the center’s public opinion polling about Americans use of libraries and their feelings about the role that libraries play in their lives and in their communities at the American Library Association Conference in Orlando. The new findings will cover the latest library-usage trends, book-reading trends, and insights into the ways more and more Americans hope libraries will offer community-oriented and educational services.
Lee Rainie, Director of the Pew Research Center’s Internet Project presents his organization’s latest findings about what people do at libraries and what they’d like libraries to become. He describes the services patrons say they want libraries to offer and he describes the big issues that new libraries are resolving.
Lee Rainie, Director of the Pew Research Center Internet Project, runs through the seven questions libraries need to address as they consider future services and their role for their patrons and communities. He describes how project research about the changing role of technology in people’s lives affects the kinds of issues librarians need to address as they experience the disruptions of technology change.
Lee Rainie, director of Internet, Science, and Technology research at Pew Research Center, will present new survey findings about how people use libraries, the kinds of services and programs people would like from libraries, and how libraries are connected to communication education and learning environments at the 2016 American Library Association Midwinter conference in Boston
This document summarizes findings from the Pew Research Center's research on how Americans use libraries and interact with books, reading, and digital media. It finds that while books and in-person browsing are still important library activities, technology and digital media are also commonly used. Most Americans feel it is important for libraries to offer services like librarian assistance, books, computers/internet access, and quiet study spaces. However, many are open to new digital services from libraries as well. Overall, the research suggests libraries continue evolving their roles to provide both access to information and guidance on using tools and finding reliable information in the digital age.
Library patrons and non-patrons: Who they are, what their information needs are, what kind of technology they use, and how libraries can meet the varying needs of their patrons.
The Pew Research Center’s latest report on public libraries in the digital age was released in March—an in-depth analysis of library users’ and non-users’ habits and attitudes. Research Associate Kathryn Zickuhr explains the findings and their implications for libraries as they plan for the future.
Today, Lee Rainie, director of the Pew Research Center’s Internet Project, is speaking at the American Library Association's Annual Conference in Las Vegas. He'll describe the Project’s new study about the different kinds of library users and non-users, based on research that uses segmentation models to show how technology, community orientation, and library activities affect the way people use libraries. The research also shows the variety of reasons why people do not use libraries. He will explore the implications of this work for library leaders as they explore new services and for the library community as it does advocacy. His slides are available here:
Lee Rainie will describe the latest findings of the Pew Internet Project about libraries and the new mix of services they are offering their patrons – and considering offering.
Just how well do you know the people who use your library? Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project and co-author of Networked: The New Social Operating System, shares the latest data about how our clientele are interacting with information technology. Learn about patron preferences and behaviors during this program.
Digital trends in Vietnam 2013, Strategy for businessBui Hang
Bài thuyết trình của Mr. Tom Simpson - Trưởng bộ phận truyền thông số (Head of Digital) thuộc Mindshareworld, công ty thuộc GroupM tại Hội nghị Định hướng tiếp thị trực tuyến 2013 tổ chức ngày 29/11/2012 tại HCM. Chi tiết Hội nghị xem tại http://hoinghi.marketingonline.vn
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed his group’s latest findings about the role of libraries and librarians on April 3 at Innovative Users Group conference. The latest work shows that many people struggle to find the most trustworthy information and they express a clear hope that librarians can help them. He explored recent research about how people are becoming “lifelong learners” and that library services are an element of how they hope to stay relevant in their jobs, as well as find ways to enrich their lives. He drew on Pew Research Center studies about the information and media sources people use and how they decide what to trust.
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...ACTUONDA
Présentation donnée par Larry Rosin, Co-founder et Président de Edison Research, aux IV Rencontres Radio 2.0 Paris, le 13 octobre 2014 dans le prestigieux Studio 105 de la Maison de la Radio de Radio France.
Info : www.RR20.fr
Pour rester informé, suivez-nous sur :
- Facebook : Radio 2.0 Paris
- Twitter : @Radio_20 #rr20
- LinkedIn : Radio 2.0
Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert
Partenaires :
- Partenaires Platinum : Mediametrie, Limelight
- Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar
- Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web
- La Radio des Rencontres : Broadcast Associés, Radioline
Avec le soutien du Ministère de la Culture et de la Communication, Geste, ESML, Syrol, Sacem, UDA-Union des Annonceurs, IRMA, Salon de la Radio, URTI
Membres du Comité de Pilotage : Actuonda, Broadcast Associés, Deezer, Editions de l’Octet, Havas Media, INA, IndésRadio, irma, Kantar Media, Ministère de la Culture et de la Communication, MédiaMétrie, Orange, Radio France, Radioline, RFI, RTL, Sacem , Spotify Targetspot , Triton Digital, UDA-Union des Annonceurs, Warner Music France.
Lee Rainie presented the latest findings from the Pew Research Center's library research and discussed the implications of that research for the future of libraries in three specific ways: The library as a place, the library as a connector of people, and the library as a platform for getting patrons the information and the contacts they seek.
This document summarizes the key findings of the 2016 Infinite Dial study on digital media consumption habits. Some of the main results covered include:
1) Smartphone ownership has grown significantly over time and now stands at over 76% of the population. Tablet ownership has also increased steadily and is now at 51%.
2) Popular online audio brands like Pandora, Spotify and Apple Music have seen substantial growth in awareness and recent usage over the past few years.
3) Friends/family, YouTube and AM/FM radio are the top sources Americans use to discover and keep up with new music. Podcast listening continues to increase each year as well.
4) The average American now spends over
Lee Rainie, Director of the Pew Research Center's Internet Project, discussed the project’s research about younger Americans and how libraries fit into their lives. He discussed seven key insights from the research about the special world of teens and young adults, and how they differ from older Americans.
The survey found that many Americans see libraries as important community institutions that provide educational resources and promote learning. While library usage has remained steady, people are increasingly using library digital resources. The survey also identified different segments of the population based on their orientation to and trust in information sources. Most see libraries as helping to find trustworthy information and see them coordinating more closely with schools. There is strong support for libraries offering digital skills programs and early literacy programs.
The document summarizes key findings from a survey of database users conducted by Gale Cengage Learning. It finds that library database users are generally satisfied, trust the content more than Google, and are likely to return and recommend the databases. However, it also finds opportunities to improve search functionality and better promote the databases through the library website, as only 29% of users found them that way. The core user of library databases is identified as high school and college students, though other groups also make significant use of them.
1. The document discusses how and why kids use different types of media such as television, the internet, mobile phones, and games. It finds that while TV is still most popular for younger kids, older kids spend more time online and on mobile phones.
2. Kids' motivations for using media include communicating with friends, forming identities, playing games, and engaging with stories. Social networking allows kids to connect with friends, while online platforms give them ways to express themselves.
3. New services that have become popular for kids include social networking sites, virtual worlds, sites for making and discussing films, promoting environmentalism, creating and sharing music, and user-generated news sites. These provide new ways for kids
The document provides information from surveys and studies about teens' behaviors, attitudes, and media consumption habits. Some key findings include that 92% of teens use the internet regularly, 45% think helping others is very important compared to 62% in 2010, and 99% feel they cannot talk openly with their parents about serious issues. Social media and smartphones are also very popular among teens.
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the Project’s latest research about how people use technology and how people use libraries. He will discuss the implications of this work for libraries.
As librarians, we communicate with our users, staff, C-Level, patrons, and each other every day with a myriad of technological devices, languages, infographics, styles and tones. Why does it feel like we are all talking at cross-purposes? Whether communicating your value to a VIP or just trying to stay in touch with your multi-generational staff, speaking across cultures, generations and technology platforms while still adhering to the strategic goals of your library and parent organization, can be formidable. This workshop will present a variety of different communication challenges (either generational, intercultural or via technology) and will look at methods to strategically navigate them to get your message across. It will also help you hear and understand the communications and motivations of others more effectively.
1) The document discusses research from the Pew Internet Project on teens' technology use and relationship with libraries.
2) Key findings include that teens live in different information and learning ecosystems than the past, with high levels of internet and mobile device use.
3) While teens use libraries and librarians more than other groups, they may not feel as strong an attachment to libraries and have their own priorities for library services.
This document summarizes a presentation given by Kathryn Zickuhr of the Pew Research Center's Internet & American Life Project. The presentation discusses trends in digital technology use among Americans, including growth in internet access and smartphone/tablet ownership over time. It also examines differences in technology adoption and activities across age, income, education and racial/ethnic groups. Key findings include that 82% of American adults now go online, 66% have home broadband, and about half own smartphones. Tablet and e-reader ownership has also grown substantially in recent years.
What the public think of public services and volunteeringIpsos UK
This document discusses public views on and involvement in public services in Britain based on survey data from Ipsos MORI. It finds that most British adults do not believe the current government's policies will improve public services long-term. While many feel they have skills to offer their community, relatively few volunteer regularly and volunteering rates have remained flat. Factors like being asked, social networks, and addressing local priorities may encourage greater social action. Those in more deprived areas are less likely to volunteer either formally or informally.
This document discusses public attitudes towards public services and volunteering in the UK. It finds that most people believe public services have gotten worse over the last five years and do not have confidence that the current government's policies will improve them long-term. While many people feel they have skills to offer their communities, stated interest in volunteering does not always translate into high participation rates. Factors like being asked directly, a sense of reciprocity, and social norms can encourage more social action. Efforts should focus on empowering communities to help themselves and each other, rather than expecting people to help strained public services.
This document discusses improving a database. It contains information organized into columns and could be improved by naming the work, adding a title and headings, and ensuring the same information is in the same column for consistency.
La violencia de género es un problema grave. Todos debemos luchar contra la violencia y apoyar la libertad e independencia de pensamiento para las mujeres.
Library patrons and non-patrons: Who they are, what their information needs are, what kind of technology they use, and how libraries can meet the varying needs of their patrons.
The Pew Research Center’s latest report on public libraries in the digital age was released in March—an in-depth analysis of library users’ and non-users’ habits and attitudes. Research Associate Kathryn Zickuhr explains the findings and their implications for libraries as they plan for the future.
Today, Lee Rainie, director of the Pew Research Center’s Internet Project, is speaking at the American Library Association's Annual Conference in Las Vegas. He'll describe the Project’s new study about the different kinds of library users and non-users, based on research that uses segmentation models to show how technology, community orientation, and library activities affect the way people use libraries. The research also shows the variety of reasons why people do not use libraries. He will explore the implications of this work for library leaders as they explore new services and for the library community as it does advocacy. His slides are available here:
Lee Rainie will describe the latest findings of the Pew Internet Project about libraries and the new mix of services they are offering their patrons – and considering offering.
Just how well do you know the people who use your library? Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project and co-author of Networked: The New Social Operating System, shares the latest data about how our clientele are interacting with information technology. Learn about patron preferences and behaviors during this program.
Digital trends in Vietnam 2013, Strategy for businessBui Hang
Bài thuyết trình của Mr. Tom Simpson - Trưởng bộ phận truyền thông số (Head of Digital) thuộc Mindshareworld, công ty thuộc GroupM tại Hội nghị Định hướng tiếp thị trực tuyến 2013 tổ chức ngày 29/11/2012 tại HCM. Chi tiết Hội nghị xem tại http://hoinghi.marketingonline.vn
Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed his group’s latest findings about the role of libraries and librarians on April 3 at Innovative Users Group conference. The latest work shows that many people struggle to find the most trustworthy information and they express a clear hope that librarians can help them. He explored recent research about how people are becoming “lifelong learners” and that library services are an element of how they hope to stay relevant in their jobs, as well as find ways to enrich their lives. He drew on Pew Research Center studies about the information and media sources people use and how they decide what to trust.
The transformation of USA RADIO by Larry Rosin from Edison Research @ Radio 2...ACTUONDA
Présentation donnée par Larry Rosin, Co-founder et Président de Edison Research, aux IV Rencontres Radio 2.0 Paris, le 13 octobre 2014 dans le prestigieux Studio 105 de la Maison de la Radio de Radio France.
Info : www.RR20.fr
Pour rester informé, suivez-nous sur :
- Facebook : Radio 2.0 Paris
- Twitter : @Radio_20 #rr20
- LinkedIn : Radio 2.0
Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert
Partenaires :
- Partenaires Platinum : Mediametrie, Limelight
- Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar
- Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web
- La Radio des Rencontres : Broadcast Associés, Radioline
Avec le soutien du Ministère de la Culture et de la Communication, Geste, ESML, Syrol, Sacem, UDA-Union des Annonceurs, IRMA, Salon de la Radio, URTI
Membres du Comité de Pilotage : Actuonda, Broadcast Associés, Deezer, Editions de l’Octet, Havas Media, INA, IndésRadio, irma, Kantar Media, Ministère de la Culture et de la Communication, MédiaMétrie, Orange, Radio France, Radioline, RFI, RTL, Sacem , Spotify Targetspot , Triton Digital, UDA-Union des Annonceurs, Warner Music France.
Lee Rainie presented the latest findings from the Pew Research Center's library research and discussed the implications of that research for the future of libraries in three specific ways: The library as a place, the library as a connector of people, and the library as a platform for getting patrons the information and the contacts they seek.
This document summarizes the key findings of the 2016 Infinite Dial study on digital media consumption habits. Some of the main results covered include:
1) Smartphone ownership has grown significantly over time and now stands at over 76% of the population. Tablet ownership has also increased steadily and is now at 51%.
2) Popular online audio brands like Pandora, Spotify and Apple Music have seen substantial growth in awareness and recent usage over the past few years.
3) Friends/family, YouTube and AM/FM radio are the top sources Americans use to discover and keep up with new music. Podcast listening continues to increase each year as well.
4) The average American now spends over
Lee Rainie, Director of the Pew Research Center's Internet Project, discussed the project’s research about younger Americans and how libraries fit into their lives. He discussed seven key insights from the research about the special world of teens and young adults, and how they differ from older Americans.
The survey found that many Americans see libraries as important community institutions that provide educational resources and promote learning. While library usage has remained steady, people are increasingly using library digital resources. The survey also identified different segments of the population based on their orientation to and trust in information sources. Most see libraries as helping to find trustworthy information and see them coordinating more closely with schools. There is strong support for libraries offering digital skills programs and early literacy programs.
The document summarizes key findings from a survey of database users conducted by Gale Cengage Learning. It finds that library database users are generally satisfied, trust the content more than Google, and are likely to return and recommend the databases. However, it also finds opportunities to improve search functionality and better promote the databases through the library website, as only 29% of users found them that way. The core user of library databases is identified as high school and college students, though other groups also make significant use of them.
1. The document discusses how and why kids use different types of media such as television, the internet, mobile phones, and games. It finds that while TV is still most popular for younger kids, older kids spend more time online and on mobile phones.
2. Kids' motivations for using media include communicating with friends, forming identities, playing games, and engaging with stories. Social networking allows kids to connect with friends, while online platforms give them ways to express themselves.
3. New services that have become popular for kids include social networking sites, virtual worlds, sites for making and discussing films, promoting environmentalism, creating and sharing music, and user-generated news sites. These provide new ways for kids
The document provides information from surveys and studies about teens' behaviors, attitudes, and media consumption habits. Some key findings include that 92% of teens use the internet regularly, 45% think helping others is very important compared to 62% in 2010, and 99% feel they cannot talk openly with their parents about serious issues. Social media and smartphones are also very popular among teens.
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the Project’s latest research about how people use technology and how people use libraries. He will discuss the implications of this work for libraries.
As librarians, we communicate with our users, staff, C-Level, patrons, and each other every day with a myriad of technological devices, languages, infographics, styles and tones. Why does it feel like we are all talking at cross-purposes? Whether communicating your value to a VIP or just trying to stay in touch with your multi-generational staff, speaking across cultures, generations and technology platforms while still adhering to the strategic goals of your library and parent organization, can be formidable. This workshop will present a variety of different communication challenges (either generational, intercultural or via technology) and will look at methods to strategically navigate them to get your message across. It will also help you hear and understand the communications and motivations of others more effectively.
1) The document discusses research from the Pew Internet Project on teens' technology use and relationship with libraries.
2) Key findings include that teens live in different information and learning ecosystems than the past, with high levels of internet and mobile device use.
3) While teens use libraries and librarians more than other groups, they may not feel as strong an attachment to libraries and have their own priorities for library services.
This document summarizes a presentation given by Kathryn Zickuhr of the Pew Research Center's Internet & American Life Project. The presentation discusses trends in digital technology use among Americans, including growth in internet access and smartphone/tablet ownership over time. It also examines differences in technology adoption and activities across age, income, education and racial/ethnic groups. Key findings include that 82% of American adults now go online, 66% have home broadband, and about half own smartphones. Tablet and e-reader ownership has also grown substantially in recent years.
What the public think of public services and volunteeringIpsos UK
This document discusses public views on and involvement in public services in Britain based on survey data from Ipsos MORI. It finds that most British adults do not believe the current government's policies will improve public services long-term. While many feel they have skills to offer their community, relatively few volunteer regularly and volunteering rates have remained flat. Factors like being asked, social networks, and addressing local priorities may encourage greater social action. Those in more deprived areas are less likely to volunteer either formally or informally.
This document discusses public attitudes towards public services and volunteering in the UK. It finds that most people believe public services have gotten worse over the last five years and do not have confidence that the current government's policies will improve them long-term. While many people feel they have skills to offer their communities, stated interest in volunteering does not always translate into high participation rates. Factors like being asked directly, a sense of reciprocity, and social norms can encourage more social action. Efforts should focus on empowering communities to help themselves and each other, rather than expecting people to help strained public services.
This document discusses improving a database. It contains information organized into columns and could be improved by naming the work, adding a title and headings, and ensuring the same information is in the same column for consistency.
La violencia de género es un problema grave. Todos debemos luchar contra la violencia y apoyar la libertad e independencia de pensamiento para las mujeres.
Formulas in Excel allow calculations similar to math, with the =SUM function used to add cell values. The cells to add are selected between brackets, such as =SUM(A1+B1). Formulas select cells to reference rather than typing cell names. Schools and companies both use formulas, with schools using them to calculate student attendance.
A chart needs an X axis and a Y axis to display data. The X axis is typically used to show categories or a range of values for one variable. The Y axis shows values for the other variable being plotted. Together the axes allow a chart to visually represent the relationship between two variables.
Met succesvolle samenwerking kunnen mooie resultaten worden bereikt. Steeds meer
organisaties in de financiële sector gaan strategische samenwerkingsverbanden aan en
de verwachting is dat dit aantal in de toekomst nog verder zal stijgen. Het belang van succesvol kunnen samenwerken met andere organisaties neemt daarmee toe.
Databases and Microsoft Excel are used widely in schools, businesses both large and small, and government to allow for the easy entry of large amounts of data, creation of graphs and charts, and spotting of patterns within the data through their organized and structured layouts.
A typical day in the McGeever family in Ukarumpa, Papua New Guinea includes waking up early, taking the children to school, and Brian going to work at the local clinic where he provides medical care and immunizations in villages. It also involves grocery shopping at the small local store, cooking meals, attending Bible studies, and supervising children's activities. Their work assisting missionaries sometimes requires evacuating injured colleagues to Australia for medical care.
This document provides instructions on how to create a personal website. It discusses choosing a platform like WordPress, Blogger, or iWeb; registering a domain name through services like GoDaddy or Register.com; getting an email address through your domain provider starting at $2/month; adding content like text, images, and videos; promoting the site on social media; measuring traffic with Google Analytics; backing up the site; and getting help from the presenter. The key steps are choosing a platform, registering a domain name, and adding content to build out the site.
The Podcast Consumer 2015 is a report on podcast consumption, the demographics of listeners, and their other behaviors in mobile, social, and other digital media. It is derived from The Infinite Dial 2015 from Edison Research and Triton Digital.
This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital. This presentation charts the rise of podcasting over the past decade, and also includes information on the following:
Demographics
Podcast Consumption
Device Usage
Social Media Behaviors
Other Media Behaviors
The updated Share of Ear ® for podcasting
In Quarter Two 2011, Communicorp Digital commissioned Edison Research to conduct a nationally representative telephone survey of the Republic of Ireland consisting of 1000 people age 12 and older Data compared with February 2011 American “Infinite Dial” study. We asked more than one hundred questions. What follows is a ‘highlights tour’ of some key findings.
The 2014 edition of The Infinite Dial, the 22nd study in this long-running series of research reports on consumer adoption of digital media. This report from Edison Research and Triton Digital covers a wide variety of topics, from new research on Online Radio to Smartphones, Podcasting, Social Media and more.
The document summarizes key findings from a survey on sports talk radio listeners conducted in 2014. Some of the main findings include:
- 28% of respondents listened to sports talk radio in the past month. Listeners tended to be male, aged 25-54, and white.
- Sports talk radio listeners are more likely to consume online radio and podcasts compared to the general population. However, awareness and usage of many digital platforms was still relatively low.
- Younger sports fans, in particular, are spending more time with mobile devices and online versus traditional radio. Sports talk radio needs a complete digital strategy to remain competitive in attracting younger audiences.
This document discusses research on online music audiences in several countries. It summarizes current knowledge about the UK radio market and notes a "ticking time bomb" of declining youth audiences. Phase 1 will measure national audio consumption patterns through online surveys in multiple countries. Phase 2 will establish online communities for in-depth qualitative research and real-time behavioral measurement of music consumption across key consumer segments identified in Phase 1. The research aims to understand international trends in how online audiences discover and consume music.
The document discusses various aspects of the UK live music industry. It notes that live music attendance has increased significantly in recent years while recorded music sales have declined. Festivals have grown substantially in size and popularity. However, the live music industry may face challenges due to its increased reliance on live revenues as ticket prices rise and the recession impacts consumer spending. Social media and digital platforms are increasingly important for music discovery and fan engagement. The primary audience for live music consists of affluent 16-24 year old males, though festival attendees tend to listen to a wider variety of genres.
The document summarizes the key findings of a radio research study. It identifies two primary listener personas - "Greg" who prefers radio for personalities, information and a local connection, and "Marsha" who sees radio as free, easy to use, and connected to their community. The study finds that radio's strengths are that it is free, easy to use, provides music alongside entertaining personalities, and acts as a local connection.
Vol.1: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Partilhamos o mais recente estudo "The Infinite Dial 2016" um estudo Norte-Americano já na sua 18ª edição. Analisa os mais recentes fenómenos da mídia digital e dos diferentes comportamentos de consumo. O estudo cobre as áreas: Smartphones, Conteúdos, TV, Rádio, Podcasting, Social Media e comportamento dos consumidores.
source: Edison Research / Triton
The document analyzes the results of a closed questionnaire about music magazine readers' preferences:
- 68% of respondents were male and 32% female. Most readers (52%) were between 15-18 years old.
- The majority (64%) preferred a weekly magazine release.
- Most (52%) were willing to spend £2.00-£2.99 on a weekly issue.
- Over half listened to music on mobile devices and obtained it through illegal downloads.
The document concludes that the magazine should target a male audience aged 15-18, include varied weekly content, cost £2.00-2.99, and engage audiences through multiple music platforms and discussion of piracy issues.
Lee Rainie, Director of the Pew Internet & American Life Project, will discuss the Project’s research about how the internet and cell phones are affecting citizens and how government agencies have new opportunities to plug into citizens’ social networks as they try to solve problems in their lives. He will talk about the reasons people rely more and more on their social networks as they share ideas, learn, and seek support. Government agencies now have the chance to act as “nodes” in those networks. 4/22/09
The document discusses research on audience behavior for a local radio station's new topical chat show targeting 16-25 year olds. It finds that this age group listens equally to radio, personal digital audio, and streamed music. Podcast listening among young adults has nearly doubled in five years and radio and TV broadcasters are embracing the podcast format. Therefore, the assistant will use an intimate podcast style for the chat show, as podcasts are more popular than radio among the target demographic.
This document discusses how millennials are an important generation for businesses to market to given their large population size and purchasing power. It provides data showing that radio is a primary listening source for millennials, especially when on the go, and that they use radio to discover new music and stay connected to their local community. The document then outlines the various ways that iHeartMedia can help companies connect with millennials through its national and local radio stations, live events, social media activations, and digital offerings. It emphasizes that millennials value experiences and welcome radio ads that provide offers and value related to their interests in music and lifestyle.
The Edison Research American Youth Study 2010 - Part One: Radio's FutureEdison Research
The Edison Research American Youth Study 2010 is a significant national study of the media and technology habits of today's 12-24 year olds. The first release from this data focuses on music discovery and consumption, terrestrial and internet radio usage and the most popular music formats in America. It was originally presented at the 2010 RAB/NAB Radio Show in Washington DC on September 29, 2010.
Edison research american_youth_study_radios_futureMarketingfacts
Radio listening among 12-24 year olds has declined significantly over the past decade. In 2010, 12-24 year olds reported spending nearly 3 hours per day on the internet but just 1.24 hours listening to the radio, down from 2.43 hours in 2000. Television and the internet have surpassed radio as the most prevalent morning activities for 12-24 year olds. However, radio remains an important source for discovering new music and learning what's popular according to 12-24 year olds. The challenges facing radio include the rise of digital media and smartphones which have fragmented listening habits.
Key demographic listening data for Internet Audio listening among 18-34s and 18-49s, taken from the Edison Research and Triton Digital Infinite Dial study.
This document provides research on audience behavior for a local radio chat show targeting 16-25 year olds. It finds that this age group listens to radio, personal digital audio and streamed music equally. Podcast listening is increasing rapidly among young adults, with over 1 in 5 weekly listeners aged 15-24. Popular podcasts include radio show versions and TV show companion podcasts. The BBC website and app, YouTube and iTunes are the most used sources for accessing podcasts. Therefore, the document concludes a podcast-style chat show is suitable to attract the target young adult audience.
A survey was conducted with 55 respondents about music preferences and magazine/website consumption. The top three results were:
1. Indie and rock music were the most popular genres, with 30.9% each.
2. Facebook was the most visited website at 76.4%.
3. Most people (80%) spend less than £2.50 per month on music magazines.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
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During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
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How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
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Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
2. Recommendations to Radio from the
2000 "American Youth Study"
Send stations after these demos or watch
them fade away
Co-opt Internet audio or lose it
Just like Cable TV to Broadcast
Explore co-branded side channels
Consider industry advertising
a la "Got Milk"
Recruit young people -- we can't just depend
on them showing up any longer
3. How the 2010 Survey Was Conducted:
A sequel to Edison Research's survey from 2000,
"Radio's Future: Today's 12 to 24 year-olds"
1533 interviews nationwide
875 interviews age 12-24 (demo)
888 interviews age 22-34 (cohort)
Online survey of respondents ages 12 to 34
employing "KnowledgePanel" from Knowledge
Networks
Interviews conducted 9/8 - 9/13, 2010
Data matched to national age and sex demographics
4. What you will see today:
The impact of an incredible decade of
media transformation
The extraordinary resilience of radio
And -- the challenges radio faces
5. 27%
37%
27%
6%
3%
"Which best describes your spending over the past twelve months on
discretionary expenses, such as entertainment, recreation, or leisure items?"
Have significantly
cut back
Have cut back a little
Have not changed spending on
discretionary expenses
Spending a little more
Spending significantly more
Base: Age 12-24
Remember the halcyon days of the
Internet Bubble leading into 2000?
They aren't here anymore
7. Yes
81%
No
19%
2000: 12-24s 2010: 12-24s
Yes
29%
No
71%
"Do you have your own cell phone?"
The cell phone goes from
somewhat rare device to must-have
among 12-24s in ten years time
8. Yes
43%
No
52%
Don't know
5%
"Is your cell phone also a smart phone?
(It has advanced capabilities beyond a typical mobile phone — such as the ability to send and receive
email, access the Internet, listen to audio and watch video, and download apps)"
Base: Age 12-24 and have own cell phone
More than four-in-ten 12-24s
who carry cell phones say
theirs is a 'Smart Phone'
9. "Do you ever (item) on your cell phone?"
92
51
50
45
40
37
18
16
0 20 40 60 80 100
% ever doing each activity
Send or receive text messages
Browse the Internet
Play games
Use social networking sites such as
Facebook or Twitter
Listen to music you have
transferred/downloaded onto the phone
Watch video
Listen to Internet-only radio
such as Pandora
Listen to the stream of any
FM or AM radio stations
Base: Age 12-24 and have own cell phone
12-24 year old cell users engage in a
broad variety of behaviors on phones;
'Radio' streams narrowly trail Pandora
10. "Do you have your own...?"
81
56
46
35
7
3
2
0 20 40 60 80 100
% owning device
Laptop computer
Apple iPod
Portable MP3 player
other than Apple iPod
Apple iPhone
Apple iPad
Portable hand-held book reader
such as Amazon Kindle
Cell phone
Base: Age 12-24
Today's 12-24s own a broad
variety of devices -- most of
which did not even exist in 2000
12. hours:minutes
"In the last 24 hours, approximately how much time did you spend...?"
0
0
0
0
0
0
0
On the Internet
Watching television
Listening to the radio
Playing video games
Talking on the telephone
Reading magazines
Reading newspapers
2000: 12-24s
0:59
2:37
1:44
0:24
0:17
2:43
0:42
In 2000, 12-24s self-reported one hour
per day on Internet; 2:43 on radio
13. hours:minutes
"In the last 24 hours, approximately how much time did you spend...?"
3
3
1
1
1
0
0
On the Internet
Watching television
Listening to the radio
Playing video games
Talking on the telephone
Reading magazines
Reading newspapers
2000: 12-24s
2010: 12-24s
2:52
1:24
0:08
2:47
0:11
1:10
1:04
0:59
2:37
1:44
0:24
0:17
2:43
0:42
Ten years later, teens and young
adults report nearly three hours per
day on Internet and much less radio
14. "Compared to one year ago, are you spending more, less or the same amount of time...?"
2
2
7
16
4
22
27
40
12
14
35
22
30
23
23
17
17
28
36
44
43
35
45
45
46
33
40
48
18
27
19
28
10
10
9
20
On the Internet
Watching television
Listening to the radio
Playing video games
Talking on the telephone
Reading magazines
Reading newspapers
Going to concerts
Going to movies
0 20 40 60 80 100
LessMore Same
Don't Know/
NA
Base: Age 12-24
Radio is one of only three options with a
'net more' among 12-24s; along with
Internet and surprisingly, telephone
15. Almost every day
4%
Regularly, but not daily
10%
Sometimes
28%
Almost never
58%
"How often do you read a printed newspaper?"
Base: Age 12-24
If 'Schadenfreude' helps:
Hey, you could be working in
the Newspaper Industry!
16. 38
45
42
39
46
45
40
27
51
46
31
23
18
17
16
14
88
90
72
62
65
62
56
42
0 20 40 60 80 100
% finding out about new music from (item)
Listening to the radio
Friends
YouTube
Music video channels
Music featured on television shows
Appearances by artists on television
Social networking Web sites
Internet radio stations like
Pandora, Last.fm or Yahoo Music
page 1
Base: Age 12-24
Frequently Sometimes"How often do you learn
about new music by...?"
Radio remains the leading source
for learning about new music
17. 22
26
34
27
32
23
18
11
11
10
9
8
8
3
34
36
43
36
40
31
20
0 20 40 60 80 100
% finding out about new music from (item)Base: Age 12-24
Frequently Sometimes
Looking through friends’ libraries
using Limewire or a similar service
Recommendations from online music
stores like iTunes or Amazon.com
Songs featured in video games
Streaming AM/FM radio stations online
Concerts or other live performances
Web sites/blogs that
discuss new music
Music magazines such as
Rolling Stone, Spin or Vibe
page 2
"How often do you learn
about new music by...?"
Radio streams are referenced
by more than one-third of 12-24s
as a source for new music
18. 5
8
10
11
10
17
21
31
15
20
24
31
37
36
40
37
53
52
49
45
33
37
31
25
27
20
17
13
20
9
8
8
0 20 40 60 80 100
You listen to AM/FM radio in order to
hear your favorite songs
You listen to AM/FM radio in order
to learn about new songs
You listen to AM/FM radio in order to find out
what the popular songs are
You only ever listen to AM/FM radio in the car
You enjoy hearing personalities and
DJs along with the music
You regularly use AM/FM radio for news updates
Agree
Strongly
You listen to AM/FM radio in order to find out
about things going on in your community
You regularly listen to talk radio/sports talk
radio hosts on AM/FM radio
Base: Age 12-24 and ever listen to AM/FM radio
Agree Disagree
Disagree
Strongly
"Do you agree or disagree...?"
Radio's strengths: Hits, New Music,
to know what's popular; and a
majority do want personality
19. None
64%
One
15%
Two
9%
Three or more
12%
"Approximately how many concerts have you attended in the last year?"
None
43%
One
20%
Two
13%
Three or more
24%
Mean: 0.9 concerts attendedMean: 2.1 concerts attended
2000: 12-24s 2010: 12-24s
Also the concert industry -- once
seen as the great hope of music --
has been whacked by the economy
20. From friends, family or coworkers
43%
Heard on AM/FM radio station
17%
Social network site
10%
Music artist/group Web site
8%
Ticket Web site
7%Email from the concert venue
3%
AM/FM radio station Web site
1%
Other
4%
Don't know
7%
"Of those concerts you attended, where did you most often first hear about them?"
Base: Age 12-24 and have attended at least one concert in last year
Radio tops social media as
source for concert information
21. Average number of music CDs
purchased in last 12 months
"Approximately how many music CDs have you bought in the last 12 months --
that is, the physical or packaged disk?"
11.3
3.4
11.3
4.3
2000: 12-24s
2010: 12-24s
2000: 12-24s
2010: 22-34s
12-24s report vastly fewer physical
CDs purchased; even the 'cohort'
members have dropped by 62%
22. 785 770
680 655 667
615 595
500
427
380
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
0
100
200
300
400
500
600
700
800
900
1000
Digital album sales
Physical album sales
Album sales in millionsSource: Soundscan
Soundscan, tracking all ages, shows
the dramatic drops in album sales
23. Yes
65%
No
35%
2000: 12-24s 2010: 12-24s
Yes
31%
No
69%
"Have you ever downloaded MP3s or other digital music files from the Internet?"
With the advent of devices, 'stores'
and broadband, way more
12-24s now download music
24. "How often do you obtain music by...?"
16
12
9
8
6
5
4
3
6
7
4
4
4
3
2
2
23
19
13
12
10
8
6
5
0 10 20 30
Purchasing digital music files
online from iTunes
Downloading for free from peer-to-peer or
BitTorrent apps like Limewire
Receiving digital music files from a friend via
e-mail/IM/Internet/sharing a flash drive
Downloading music for free from an
artist/record label Web site
Downloading music for free
from an MP3 blog
Downloading files online fr. music sub. services
w/ monthly fee for unlimited downloads
Once per week
or more
Once per month or more
(but less than once per week)
Purchasing through a direct link from an online
music service such as Pandora or Shazam
Purchasing digital music files
online from Amazon.com
Base: Age 12-24
Many of our young
respondents were happy to
report their 'illegal' downloads
25. % saying "yes"
"In the morning, do you regularly...?"
49
42
42
41
8
62
38
16
74
29
Listen to music other than the radio
Watch TV
Use the Internet
Listen to the radio
Read a newspaper
0 20 40 60 80 100
2000: 12-24s
2010: 12-24s
In the last decade, Radio has lost its
edge as the most prevalent activity
in the morning for young people
26. % saying "yes"
"In the morning, do you regularly...?"
35
45
47
53
14
62
38
16
74
29
Listen to music other than the radio
Watch TV
Use the Internet
Listen to the radio
Read a newspaper
0 20 40 60 80 100
2000: 12-24s
2010: 22-34s
Radio remains the top choice for
22-34s, but Internet and TV have
nearly eliminated the gap
27. Watch TV
24%
Listen to radio
22%
Read newspaper
2%
Music other than radio
18%
Use Internet
21%None/Don't know
14%
"Which do you do most in the morning?"
2000: 12-24s
Watch TV
18%
Listen to radio
44%
Read newspaper
6%
Music other than radio
21%
Use Internet
4%
None/Don't know
6%
2010: 12-24s
Television has passed Radio as the
'most used' in the morning among 12-24s
28. Watch TV
25%
Listen to radio
29%
Read newspaper
3%
Music other than radio
9%
Use Internet
23%
None/Don't know
11%
"Which do you do most in the morning?"
2010: 22-34s
Watch TV
18%
Listen to radio
44%
Read newspaper
6%
Music other than radio
21%
Use Internet
4%
None/Don't know
6%
2000: 12-24s
Over ten years, this cohort still
uses Radio most in the mornings
but Internet and TV grow
29. 74
73
62
45
39
75
74
63
47
25
0 20 40 60 80 100
2000: 12-24s
2010: 12-24s
AM/FM radio stations play too many commercials
"Do you not listen to AM/FM radio more because...?"
% saying "yes" this is a reason they
do not listen to AM/FM radio more
You would rather listen to your own music instead,
such as on your iPod/mp3 player or CDs*
*2000 wording: "CDs and cassettes"
page 1
AM/FM radio stations have too much talk
You prefer to watch television instead
You prefer to play video games instead
Biggest reason they don't listen
more hasn't changed one bit:
Too Many Commercials
30. 37
36
30
26
16
43
51
44
0 20 40 60 80 100
2000: 12-24s
2010: 12-24s
You don’t hear the music you like on AM/FM radio
"Do you not listen to AM/FM radio more because...?"
You just don’t think to listen to
AM/FM radio more often
page 2
You don’t have enough time to listen
You prefer Internet-only radio such as Pandora
DJs and personalities that you
like are no longer on the air
% saying "yes" this is a reason they
do not listen to AM/FM radio more
Interestingly, today's 12-24s are less
likely to say that they aren't hearing
the music the like on the radio
31. 64
60
59
36
25
66
71
31
29
0 20 40 60 80 100
2000: 12-24s
2010: 12-24s
The radio stations in your local area
do a good job of playing all the
kinds of music you want to hear
Being a radio station DJ seems like
it would be a really cool job
% agreeing with statement
You would be very disappointed if the AM/FM radio
stations you listen to no longer existed
In the future, no one your age will
listen to the radio because
everything will be on the Internet
In the future, no one your age
will watch television because
everything will be on the Internet
In these job-challenged days --
why do so few young people think
Radio DJ sounds like a cool job?
They like us, they
really ike us!
33. 8
4
16
28
17
61
17
2
2
18
3
8
18
19
8
12
55
4
MySpace
Facebook
Twitter
0 20 40 60 80 100
Unfamiliar
Actively
Use
Occasionally
Use
Have
acct./profile,
do not use
Had
acct./profile,
deleted it
Familiar
with, but
never used
Base: Age 12-24
Three-quarters of 12-24s use
Facebook at least occasionally;
MySpace struggles
34. "Compared to one year ago, are you spending more, less or the same amount of time using...?"
9
3
14
59
17
34
22
30
28
10
51
24
MySpace
Facebook
Twitter
0 20 40 60 80 100
LessMore Same
Don't
Know
Base: Age 12-24 and have ever used (social network)
Facebook appears unstoppable
35. 22
8
8
7
2
Phone
Text message
Facebook
Email
Twitter
0 10 20 30 40
"Have you ever communicated with an AM/FM radio station or one of its DJs or personalities by...?"
% saying "yes"
Communication between listener
and radio station via modern
means is still in development stage
37. "Think about the radio station you listen to most. What type of music does it play?"
22
18
10
8 8 8
5 4
1 1
23
10
20
6
12
5
2
8
3
1
H
ip-H
op
and
R
apTop
40
H
itM
usicA
lternative
R
ock
C
ountry
R
&
B
C
lassic
R
ock
C
ont.C
hristian
H
ard
R
ock/H
eavy
M
etal
SoftR
ock
C
lassical
0
10
20
30
2000: 12-24s 2010: 12-24s
Top 40 is ascendent in the
last decade while both
Contemporary Rock formats are halved
38. "Think about the radio station you listen to most. What type of music does it play?"
13
16
12 11
9
7
5
3
2 3
23
10
20
6
12
5
2
8
3
1
H
ip-H
op
and
R
apTop
40
H
itM
usicA
lternative
R
ock
C
ountry
R
&
B
C
lassic
R
ock
C
ont.C
hristian
H
ard
R
ock/H
eavy
M
etal
SoftR
ock
C
lassical
0
10
20
30
2000: 12-24s 2010: 22-34s
Today's 22-34s have grown
away from Rap and Rock; into
Top 40, Country and Christian
39. 2000 2010
1. Eminem 1. Eminem
2. 'N Sync 2. Lady Gaga
3. Limp Bizkit 3. Lil Wayne
4. Britney Spears 4. Taylor Swift
5. Korn 5. Drake
6. Backstreet Boys 6. Rihanna
7. DMX 7. Beatles
8. Dr. Dre 8. Katy Perry
9. Metallica 9. T.I.
10. Blink-182 10. Green Day
What are your five favorite
musical artists or group?
(most mentions)
Base: Age 12-24
41. Yes
33%
No
67%
"Have you ever listened to the Internet-only radio station called Pandora?"
Base: Age 12-24
One-in-three 12-24s have tried Pandora
42. 8
5
20
1311
6
Last Month Last Week
0
10
20
30
40
AM/FM online streams Pandora Other Internet-only streams (not Pandora)
% listening to each type of online radioBase: Age 12-24
Pandora has a self-reported 13%
weekly cume, more than all other
Internet and AM/FM streams combined
43. 55
52
46
46
42
39
29
8
0 20 40 60 80
You like the ability to create ‘radio stations’
based on your favorite songs or artists
You like the ability to skip songs
Pandora is easy to use
Pandora seems to play a wider selection of
songs than AM/FM radio stations
Pandora has fewer commercials
than AM/FM radio
Pandora learns about your personal music tastes
and continues to adapt the music it selects
Pandora has no personalities or DJs
Pandora would be better if it had personalities or
DJs who talk about the music
Base: Age 12-24 and ever listen to Pandora
"Do you agree or disagree you
listen to Pandora because...?"
% agreeing "strongly"
Pandora's most 'non-radio' aspects
(create stations and skip songs)
are its most 'killer apps'
45. Listen a lot more
11%
Listen a little more
23%
No effect
35%
Do not have cell phone
19%
Don't know
12%
"If your cell phone had an FM radio tuner, would it lead you to listen to FM radio a lot more than you do
now, a little more than you do now or would it have no effect on your radio listening?"
Base: Age 12-24
One-third of 12-24s say that putting
an FM tuner on their cell phones
would lead to more listening
46. Very interested
28%
Somewhat interested
39%
Not very interested
23%
Not at all interested
3%
Don't know
7%
"Suppose the vehicle you are in the most had a radio with the ability to pause, rewind
and fast forward live AM/FM broadcasts, similar to a television DVR.
It would also be able to record AM/FM shows on demand.
How interested would you be in your vehicle having a radio with these features?"
Base: Age 12-24
There is significant interest in a
Radio TiVo type of radio application
47. % saying "yes"
42
46
42
61
2000: 12-24s
2010: 12-24s
2000: 12-24s
2010: 22-34s
0 20 40 60 80 100
"Have you ever visited a radio station's Web site?"
Today's 12-24s are only slightly more
likely to have visited a Radio Station site;
the 'cohort' does show increased usage
48. Yes
42%
No
58%
"Have you ever heard of HD Radio?"
Base: Age 12-24
After all these years and all the radio
commercials, only four-in-ten 12-24s
have even heard of HD Radio
49. Recommendations to Radio from the
2010 "American Youth Study"
Send more stations after these demos or
watch them fade away -- the consumer and
the advertisers still see radio as a youth
medium -- why don't the owners?
Claim Internet audio or lose it
It can't just be your over-the-air product
Must be a font of innovation -- learn from what is
driving Pandora
Find ways to work together as an industry
Standardization and co-ordination can create
multiplier effects
Recruit young people -- Radio's biggest
challenges are HR challenges