Portland Radio is Healthy 2011
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Local radio in Portland has 2.2 million listeners in the metro area and southwest Washington. The largest demographic is 35-44 years old at 22%, followed by 25-34 years old at 19%. Time spent listening to radio exceeds all other forms of audio entertainment combined. Radio reaches 8 out of 10 people aged 18-34 daily, more than newspapers and magazines. Local radio helped raise over $20 million for local charities in 2010. Radio and digital media form a dynamic partnership, with each adapting to better reach audiences.
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Portland Radio is Healthy 2011
- 1. Radio & Digital A Dynamic Duo
- 4. Time Spent with AM/FM Radio Exceeds All Other Forms of Audio Entertainment, combined. Time Spent Listening (in minutes/day) Total Adults Source: Council for Research Excellence’s, Video Consumer Mapping – How U.S. Adults Use Radio and Other Forms of Audio , October 29, 2009. The study was underwritten by Nielsen . Note: Radio usage does NOT include listening to online streaming of local radio stations; it is included in Internet usage
- 5. Radio reaches 8 of 10 people 18-34 daily, more than newspapers and magazines combined. Daily Reach by Media 18-34 Adults Source: Council for Research Excellence’s, Video Consumer Mapping – How U.S. Adults Use Radio and Other Forms of Audio , October 29, 2009. The study was underwritten by Nielsen . Note: Radio usage does NOT include listening to online streaming of local radio stations; it is included in Internet usage.
- 6. Radio: Superpower of Sound and Story Fact: Local radio is the unchallenged leader in audio entertainment. RADAR 106, Edison Media Infinite Dial 2010
- 7. Radio: Superpower of Sound and Story
- 8. Music Rules in Recall
- 9. Local Radio helped raise over $20 million in 2010 local charities
- 13. Digital Even Adapted to Radio ipod & iphone
- 14. Radio & Digital A Dynamic Duo
Editor's Notes
- On Christmas Eve 1906, Reginald Fessenden used an Alexanderson alternator and rotary spark-gap transmitter to make the first radio audio broadcast, from Brant Rock, Massachusetts . Ships at sea heard a broadcast that included Fessenden playing O Holy Night on the violin and reading a passage from the Bible . In 1920, Guylielmo Marconi came up with the brilliant idea of broadcasting music to the public. The first person to use this microphone was the famous soprano Dame Nellie Melba. The first broadcast took place in a makeshift studio at the Marconi Wireless Telegraph company in their factory in Chelmsford, Essex. It’s the birth of radio as we know it and also led to the birth of the BBC.
- On Christmas Eve 1906, Reginald Fessenden used an Alexanderson alternator and rotary spark-gap transmitter to make the first radio audio broadcast, from Brant Rock, Massachusetts . Ships at sea heard a broadcast that included Fessenden playing O Holy Night on the violin and reading a passage from the Bible . In 1920, Guylielmo Marconi came up with the brilliant idea of broadcasting music to the public. The first person to use this microphone was the famous soprano Dame Nellie Melba. The first broadcast took place in a makeshift studio at the Marconi Wireless Telegraph company in their factory in Chelmsford, Essex. It’s the birth of radio as we know it and also led to the birth of the BBC.