Artists, influencers, platforms and brands…the context and numbers
The latest insights into the breadth and depth of the influencer marketing industry…
Georgia Meyer, Analyst – Marketing & Media Brands, MIDiA Research
Current State of Social Media by Albion OrganizationsEmily Verbeke
Lunch and Learn Session 1 (6.19.18): Present State of Social Media Marketing in Albion. The discussion focused on how Albion is currently using social media marketing and sharing ideas for areas of improvement.
Vanson Bourne Infographic: Social MediaVanson Bourne
Vanson Bourne infographic looks at UK IT marketers' views on social media too understand how social media is being used in the technology sector we surveyed 300 UK IT Purchasers & 59 Technology Vendors and the results show some unexpected trends.
8 digital marketing trends that will shape your digital footprint in 2018. Here is the infographic about how marketing activities will shape the future in digital world.
Mind blowing marketing statistics you need to knowProofHub
When it comes to marketing, there is a lot you need to know. Here we've put together a list of some mind-blowing marketing statistics that you'll want to know.
Top 4 digital marketing trends for 2013 -Grape5Grape5
“Top 4 Digital Marketing Trends for 2013”, provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. It traces the impact of the digital revolution on consumer behavior and highlights key trends that marketers need to focus on in 2013. It provides insights on optimally utilizing various elements of a digital marketing strategy like mobile marketing, social media, content marketing and author rank, to offer greater reach, better relevancy and higher customer engagement.
Current State of Social Media by Albion OrganizationsEmily Verbeke
Lunch and Learn Session 1 (6.19.18): Present State of Social Media Marketing in Albion. The discussion focused on how Albion is currently using social media marketing and sharing ideas for areas of improvement.
Vanson Bourne Infographic: Social MediaVanson Bourne
Vanson Bourne infographic looks at UK IT marketers' views on social media too understand how social media is being used in the technology sector we surveyed 300 UK IT Purchasers & 59 Technology Vendors and the results show some unexpected trends.
8 digital marketing trends that will shape your digital footprint in 2018. Here is the infographic about how marketing activities will shape the future in digital world.
Mind blowing marketing statistics you need to knowProofHub
When it comes to marketing, there is a lot you need to know. Here we've put together a list of some mind-blowing marketing statistics that you'll want to know.
Top 4 digital marketing trends for 2013 -Grape5Grape5
“Top 4 Digital Marketing Trends for 2013”, provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. It traces the impact of the digital revolution on consumer behavior and highlights key trends that marketers need to focus on in 2013. It provides insights on optimally utilizing various elements of a digital marketing strategy like mobile marketing, social media, content marketing and author rank, to offer greater reach, better relevancy and higher customer engagement.
After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is…
Digital Marketing Trends for 2014- a review of 7 trends in digital media to pay attention to.
Get the full report:
http://ProfitablePopularity.com/7-trends
Like almost every other industry, digital marketing has been turned on its head from COVID-19. Here how's COVID-19 has changed digital media consumption.
Pricer.Lt together with Rise Vilnius invite you to the Conference "Retail Innovations 2018”. During the event there will be introduced these essential topics:
- New retail trends and experts’ insights
- Shopping Evolution
- Lifestyle Changes & Customer Experience
- Digital Strategy
- Social Media Marketing, Social Influencers & Brand Trust
- Hyperconnectivity
- Retail Tech
- Omnichannel retailing
- Smart Grocery Concepts
-Robots, Chatbots, Artificial Intelligence (AI) in Retail
Presentation: „Is mobile app solving retail challenges?“ Giedrius Voveris, „GoNpay“, CEO
More: https://pricer.lt/posts/141-retail-innovations-2018-conference-january-30-2018
https://pricer.lt/posts/144-agenda-retail-innovations-2018-conference-january-30-2018
Join IZEA's Ryan Schram for a deep dive into the 'State of the Creator Economy' - examining the latest trends and industry research on earnings, equity, and more. This interactive Master Class will equip current Influencer Marketing professionals, as well as those interested in potentially harnessing the power of this rapidly growing sector, with the latest insights to take back to their day to day efforts.
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...iStrategy
Discover how Social Media and Online Social Networking are transforming our business and personal lives. Presented by Nick Holmes a Court, Executive Director/Founder of Buzznumbers during iStrategy Sydney 2010.
After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is…
Digital Marketing Trends for 2014- a review of 7 trends in digital media to pay attention to.
Get the full report:
http://ProfitablePopularity.com/7-trends
Like almost every other industry, digital marketing has been turned on its head from COVID-19. Here how's COVID-19 has changed digital media consumption.
Pricer.Lt together with Rise Vilnius invite you to the Conference "Retail Innovations 2018”. During the event there will be introduced these essential topics:
- New retail trends and experts’ insights
- Shopping Evolution
- Lifestyle Changes & Customer Experience
- Digital Strategy
- Social Media Marketing, Social Influencers & Brand Trust
- Hyperconnectivity
- Retail Tech
- Omnichannel retailing
- Smart Grocery Concepts
-Robots, Chatbots, Artificial Intelligence (AI) in Retail
Presentation: „Is mobile app solving retail challenges?“ Giedrius Voveris, „GoNpay“, CEO
More: https://pricer.lt/posts/141-retail-innovations-2018-conference-january-30-2018
https://pricer.lt/posts/144-agenda-retail-innovations-2018-conference-january-30-2018
Join IZEA's Ryan Schram for a deep dive into the 'State of the Creator Economy' - examining the latest trends and industry research on earnings, equity, and more. This interactive Master Class will equip current Influencer Marketing professionals, as well as those interested in potentially harnessing the power of this rapidly growing sector, with the latest insights to take back to their day to day efforts.
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...iStrategy
Discover how Social Media and Online Social Networking are transforming our business and personal lives. Presented by Nick Holmes a Court, Executive Director/Founder of Buzznumbers during iStrategy Sydney 2010.
An Update of the Social Media Landscape (June 2013)ME Consulting
Here's a presentation I created that provides an overview of what's happening with the social media landscape, some of the key players and the interesting trends.
It offers updates on the number of users for some of the popular social media services, and includes some information about social media use in Canada.
State of Social Media Industry
Number of worldwide internet users now exceeds 2.64 billion, representing a global penetration of 37%
Rapidly expanding social network audiences in the emerging markets of Asia-Pacific and the Middle East & Africa will be huge drivers of social user growth
Social media industry is both a mature and an emerging market:
Mature in term of user size – subscriber growth slowing down
In terms or revenue social media companies are still in early stages, with most still looking for creative ways to monetize services
Customer Engagement is now becoming a widely used term within Marketing, but what does it actually mean? This presentation aims to clarify what customer engagement is and reinforce the importance of cross-channel collaboration. It focuses on identifying the challenges faced by organisations striving to achieve this level of engagement and how they can be addressed.
Social Media’s Return On Investment – When Will We Get Buy-in?Donald Schwartz
Presentation Slides: NYC Social Media Club 6/17 Meeting w/Josh Chasin, Chief Research Officer, comScore, Inc. & David Binkowski, Director of Word of Mouth Marketing at MS&L. Moderated by: Donald Schwartz, Imagelink Productions
Every day, thousands across the globe talk about your products, your brand, and your competitors. Now imagine a reality in which you knew what the world is talking about right now. You don’t need a crystal ball to make social media predictions for the future. A marketer’s intuition, backed by social listening and analytics, can do the trick and engage target audiences. The ever-changing consumer, economic and digital landscapes naturally enable social media marketers to develop a hunch about how their brand and audience are impacted by those shifts. To turn a hunch into a real prediction, marketers need to understand how to analyze the growing amounts of data at their disposal. Consumer opinion has changed YoY and historical data is your most reliable friend for social media management, content marketing, crisis management, brand monitoring, customer support and more we will discuss together.
In this webinar dive in and learn:
- How social media platforms can help turn data to business insights
- How social listening empowers marketers to discover every new trend first
- How to use your owned data to fine-tune predictions or pivot in a smart direction
ID5 - the state of digital identity - 2021Romain Fonnier
Dépendre des cohortes et des signaux déterministes n’est pas suffisant pour permettre au secteur de prospérer dans un avenir sans cookies ; le rapport d’ID5 sur l’identité le démontre
Pour son deuxième rapport, le fournisseur de solutions d’identité a sondé le secteur afin d’évaluer l’importance de l’identité dans la publicité numérique et la manière dont les perspectives sur l’identité ont évolué au fil du temps. Le dernier rapport révèle que l’identité est de plus en plus prioritaire dans le paysage de la publicité numérique : 82 % des personnes interrogées ont déclaré qu’elles considéraient l’identification numérique des utilisateurs comme « très importante » pour leur entreprise. L’adoption de solutions d’identité universelle est sur une trajectoire ascendante, 43 % des répondants du secteur déclarant être déjà impliqués avec des fournisseurs d’identité universelle et 43 % supplémentaires déclarant être en phase d’évaluation.
Top social media trends for 2020 with Matt NavarraSmart Insights
We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends.
Social media trends can be fleeting, but some stick around and become pillars of the social media world.
We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.
Here's what will be covered:
- 3 key trends for 2020
- Discover the next generation of social, technology, and marketing
- Campaign inspiration from leading brands
Similar to MME 4.5 The New Influencer Ecosystem - Georgia Meyer, MiDIA Research (20)
Music entertainment re-imagined
How is entertainment content evolving, underpinned by new technology developments? How are traditional content businesses adapting to the innovations and cost-effectively leveraging, tracking and exploiting the new opportunities? Contextualising content and music tech and future-gazing…
Speaker: Paul Jessop – Chief Technology Advisor to RIAA
Short attention spans versus super engagement?
Talking about millennials and their short attention spans, totally ignores that this is at the top of the funnel. Further down and millennials are incredibly engaged and spend much time consuming the minutiae of what they are into. So how to determine what type of content to produce for each stage of the audience or customer relationship and for conversion?
Speaker: Matthew Tulett – entrepreneur, CTO, online presence strategist, Angel investor
Attention split: working the second screen
The second screen is nowadays a fact of life: few activities exist where no additional device is used simultaneously. Rather than a threat to traditional entertainment, how is it being incorporated and leveraged in the overall entertainment experience?
Social messaging, a place for expressing feelings, and advertising – what are the opportunities to work with and around micro-attention by engaging audiences through participation?
Speaker: Dagmar Mae – Founder, Votemo
Reaching audiences - what do the kids want?
How are the kids seeking their entertainment? On what devices, when and why?
What kind of content? What is driving the changing behaviour?
Speaker: Carl Hibbert - Head of Consumer Media & Technology, FutureSource
Global or local segmentation and reach by…
…specialised content type, audience, platforms, influencers, and monetisation mechanisms. What are the different components to navigate across an ever-increasing plethora of channels and platforms? What are relevant geographical and cultural considerations? Niche or global market?
Jamie Searle, Director of Distribution and Content Partnerships, Brave Bison
Influencer aggregating platforms
Platforms aggregate topical content for easy access to audiences, and offer easy-to-use distribution tools for influencers. What is the role of aggregating platforms: are they a facilitating business tool and audience channel, or a middleman business taking a share of the revenue?
Lucas Poelman, Co-founder & Business Development, Styliff
Shaping culture - the trust and fraud issue
Artists, musicians, writers, comedians or activists are the ones who shape our culture. Collaborating with creatives is a shortcut to reaching the thinkers setting the pace of trends. Trust and engagement are the currencies of influencer marketing, yet while industry-specific data and metrics are being developed, so are manipulation techniques. How to avoid untrustworthy data and metrics and outsmart fraudulent tactics?
Jemima Garthwaite, Founder & Director, This Here
Monetising the influencer brand
Content, advertising, fans, engagement and likes – but there is also an entire influencer brand business model to be pursued. What are the influencer brand exploitation opportunities? What is the life-cycle of influencer brands?
Ian Shepherd, Chairman, The Business of Influencers
Influencer and content life-cycles – how to evolve?
How does one grow an audience and how are the growth strategies changing as the content market is evolving? What length of time can an audience be engaged? What is required to keep growing and/or retaining an audience?
What are the new challenges for influencers?
Robyn Bevan, FYI Robyn, Influencer with 26.5K followers
Artist, influencer, creator and/or business?
Are influencers content creators and artists or are artists and content creators influencers – what comes first? Does it matter? Are artists and influencers creating content or solving commercial problems and agents of change? What difference does it make?
The competition for attention – always on…
In the digital-enabled era we are exposed to more and more attention-seeking content, devices and platforms. Meanwhile the human time awake remains the same.
The competition for attention keeps increasing.
Georgia Meyer, Analyst – Marketing & Media Brands, MIDiA Research
Top 5 findings in the world of attention across sports & media
What are the common denominators and key industry insights when engaging fans/users in sports and media?
Dipesh Morjaria, CEO, DMob Media – sports & media expert, previously Business Director Multimedia, Guardian News & Media
OTT services, original content, and exclusive rights
The premium video streaming subscription sector is becoming increasingly dynamic, with exclusive and original content defining the overall space. But is the plethora of content increasing competition, or merely promoting a complementary environment where consumers take multiple services?
David Sidebottom, Principal Analyst: Entertainment, FutureSource Consulting
Specialist survival – how to survive as a niche service
How do the niche services survive when they have the likes of Netflix, Spotify and Amazon breathing down their necks? Is it just a question of time before acquisition happens?
Daniel Berg, Co-founder, NextUpComedy
Engagement and scale - content to reach, engage and retain fans
The right sports content format for the right audience are key to successful delivery of engagement of scale. How are the content marketing strategies and tactics changing in order to achieve cut-through and reach? What is required today when launching new content or a new campaign?
Christian Hurley, Head of Strategy, Ball Street Network
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptx
MME 4.5 The New Influencer Ecosystem - Georgia Meyer, MiDIA Research
1. Georgia Meyer
MIDiA Research
March 2019
The Influencer Ecosystem
How Influencers Have Reinvented
Marke=ng in the Digital Content Economy
http://midiaresearch.com
2. 2018: Influencer Marke1ng Goes Through Its AdTech Moment
• Crisis of unethical prac1ces and fake
followers dominated headlines in 2018
• Adver1sers pull budgets and rethink how
to approach the medium
• PlaEorms like Instagram take ac1on to
cull fake followers from influencer
accounts and improve transparency
3. Source: MIDiA Research Consumer Survey Q1 2018, US, Canada, Brazil, Australia, Japan, Germany, Sweden, UK n = 7,000
17%
26%
29% 29%
32%
36%
39%
46%
19%
28%
31% 32%
38% 38%
40%
46%
21%
32%
35% 35%
40% 40%
43%
49%
Consumer Average Video Subscribers Free Music Streamers Console Gamers Podcast Listeners Mobile TV Viewers Music Subscribers Playlist Listeners
Follow Brands Follow Celebrities Follow Bands & DJs
Influencers’ Influence – By Digital Content Behaviour
Video subscriber, free music streamer, console gamer, podcast listener, mobile TV viewer, music subscriber and playlist listener
propensities to follow their favourite brands, celebrities, bands and DJs on social media
%propensitytofollowaccountsonsocialmedia
4. Source: MIDiA Research Consumer Survey Q1 2018, US, Canada, Brazil, Australia, Japan, Germany, Sweden, UK n = 7,000
22% 23%
32%
37%
42%
24% 25%
37%
40%
47%
27% 27%
39%
42%
49%
YouTube Facebook Twitter Instagram Snapchat
Follow Brands Follow Celebrities Follow Bands & DJs
Influencers’ Influence – By Platform
YouTube Video, Facebook, Twi[er, Instagram and Snapchat WAU’s propensi]es to follow their favourite brands, celebri]es,
bands and DJs on social media
%propensitytofollowaccountsonsocialmedia
5. • Influencer marketing boom despite
negative press
• New platforms finding credible ways to
empower creators whilst serving
advertiser needs
• The booming podcast industry has
comparative dynamics via audio content
sponsorship
A Phoenix Moment For Influencer MarkeAng
6. Contact: georgia@midiaresearch.com
Phone: +44 (0) 20 39 68 2453
Email: info@midiaresearch.com
Blog: http://midiaresearch.com/blog
Sign up to our free weekly research digest:
h"p://midiaresearch.com/blog