Vanessa Giorgi is a student enrolled in a Digital Marketing program who is exploring her personal brand and career goals. She comes from a multicultural background and wants to start her own business utilizing her entrepreneurial spirit and growing digital skills. Her goals are to gain experience in the field, expand her professional network, and eventually grow her own business to be profitable within 10 years.

1. PERSONAL BRAND EXPLORATION
Vanessa Giorgi
Project & Portfolio I: Week 1
April 03, 2021

2. Vanessa Giorgi, born in Kissimme, Fl and
raised in Bogota, Colombia. Comes from an
Italian, Colombian, Puerto Rican and American
family.
Vanessa has always had interest in the digital
world and entrepreneurship. She is fully
enrolled in the Digital Marketing program at
Full Sail University where she wants to
develop her digital marketing skills to be able
to start her own business.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Advertising Manager
• Marketing Strategist
• Social Media Coordinator
ENTERTAINER ARCHETYPE -
Creating brand strategies to
entertain people and promote
products in a way that will help
people enjoy life to the fullest.
Social Media Specialist for Brandetize

4. • DEMOGRAPHICS: 80% males and
females, 25-40 years old, predominantly
caucasian, with a bachelor’s degree
(Business & Marketing)
• PSYCHOGRAPHICS: Seeking for
excellent communication skills, positive
energy, open to learning new trends,
team work, 6+ years of experience,
interest in digital marketing growth and
social media knowledge.
• IDEAL AUDIENCE MEMBERS: Kevin
Kitchen (Marketing Leader, Brandetize),
Molly Delmore (Social MEdia Content
Coordinator, Brandetize), Olivia Arbaugh
(Marketing & Brand Management,
Brandetize)
Recruiters & Hiring Managers at Brandetize
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Increase my connections on LinkedIn.
‣ Connect with 15 Brandetize members, and 100+
people in my field of work.
• Brainstorm ideas to start my own business.
‣ Do research on business ideas, products and/or
services.
Mid Term: (2025)
• Land an entry-level position at Brandetize.
‣ Learn and apply marketing practices.
• Start my own business.
‣ Create a brand and website with products.
Long Term: (2030)
• Grow my own business.
‣ Use all digital marketing and social media
knowledge learned at Brandetize to grow and
expand my business to a $250k/year profit
business.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Trend Knowledge 60%
Adobe Creative Suite 70%
Time Management 80%
Critical Thinking 85%
SOFT
HARD
CRM Software 5%
Branding on Social Media 10%
Professional Writing 40%
Making Decisions/Problem Solving 75%
SOFT
HARD

7. I help businesses increase their social
media following by helping them develop
a brand identity and a strong online
reputation to turn followers into
customers.
PROMISE

8. CREDENTIALS
Work Experience:
• Social Media Posts, BGB CrossFit
Education:
• High School Diploma, Retos & Retos
(Bogota, Colombia) (2008)
• Digital Marketing, Full Sail University
(2022)

9. COMPETITION
Tanika O.
Industry Experience:
• Digital marketing manager at
InComm Payments.
• Product Marketing Manager at S.P.
Richards.
Education:
• Columbus State University, Marketing.
Leadership Experience:
• Created multiple integrated marketing campaigns
across social, email, web and content.
Skills and Proficiencies:
• Marketing - 10 endorsements
• Marketing Strategy - 7 endorsements
• B2B Marketing - 6 endorsements
Vanessa Giorgi
Overall Online Presence:
• 500+ connectionc, customized banner image,
professionalism of headshot, detailed profile, no
published articles, no active on other social media,
no LinkedIn URL customized.
• Grade: Above Average, 80 out of 100
Industry Experience:
• No industry experience.
Education:
• High School Diploma
• Current student enrolled in Digital Marketing at Full
Sail University.
Leadership Experience:
• No leadership experience.
Skills and Proficiencies:
• No skill yet recorded.
Overall Online Presence:
• No connections (New Account), Banner image not
customized, no professional headshot. No published
articles. No customized URL.
• Grade: Poor, 0 out of 100

10. COMPETITION
Lizzie Nephew
Noteworthy Experience:
• Senior MAnager Digital Team, Mercedes-AMG
• New Media and Social Engagement Manager,
Porsche Cars North America.
HEADSHOT
Industry Experience:
• Sr. Marketing Manager, Amazon
Global.
Education:
• Bachelor of Arts in Journalism, Public Relations,
University of Georgia.
Skills and Proficiencies:
• Digital Strategy - 81 endorsements
• Digital Marketing - 58 endorsements
• Social Media Marketing - 98 endorsements
Overall Online Presence:
• 500+ connections, banner image is not customized,
professional headshot, very detailed is the profile, no
published articles, not active on other social media,
LinkedIn URL is customized.
• Grade: Superior, 90 out of 100
Vanessa Giorgi
Industry Experience:
• No industry experience.
Education:
• High School Diploma
• Current student enrolled in Digital Marketing at Full
Sail University.
Leadership Experience:
• No leadership experience.
Skills and Proficiencies:
• No skill yet recorded.
Overall Online Presence:
• No connections (New Account), Banner image not
customized, no professional headshot. No published
articles. No customized URL.
• Grade: Poor, 0 out of 100

11. BRAND POSITION
For hiring managers who need someone reliable,
hard working, team player and humble, I provide
a bilingual and multicultural personal
background because I can easily adapt to
different environments as well as communicate
and understand the needs of the customers.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Content Marketing Conference
‣ April 27-29 | Virtual Event
• Social MEdia Strategies Summit
‣ June 8-11 | Virtual Conference
• Explained 3 Ways: How to Create the Best Social
Content in 2021?
‣ April 21, 2021 | Webinar
Digital Marketing
• Primary Content: Produce and create videos on my
Youtube channel. Update my LinkedIn profile.
• Primary Tools: Youtube (2-5 min vides), LinkedIn,
Instagram 30-60sec videos), Facebook.
• Website: I will start with Full Sail Digital Portfolio and
expand to my own website and domain as I learn of the
different areas I could work on.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Woman entrepreneur with knowledge on Social
Media Strategies. Family and Christian values
oriented woman.
Formal Education
• Complete Digital Marketing. B.S. by expected
graduation date of 2022.
Technical Skills
• Complete HTML, Emmet and JavaScript courses on
LinkedIn Learning by 12/2021.
• Complete Personal Branding on Social Media on
LinkedIn Learning by 06/2021.
• Complete Social Media Marketing: Strategy and
Optimization on lynda.com by 06/2021.
Soft Skills
• Complete Business Writing Principles on lynda.com
by 07/2021.
• Complete SEO Foundations on lynda.com by
07/2021.
• Complete Social Media Marketing for Small Business
on lynda.com by 10/2021.

14. Vanessa Giorgi
You know how most businesses have
trouble finding customers through social
media? Well, what I do is help these businesses
increase their social media traffic to gain more followers and be able to
turn those followers into customers. In fact, I have helped a local
CrossFit Gym gain more followers through inspiring photos and videos
as well as having several of those followers become local members.
“

15. REFERENCES
1. NA. (2021). Summary report FOR: 11-2021.00 - marketing managers. Retrieved April 04, 2021, from
https://www.onetonline.org/link/summary/11-2021.00
2. Putnam, K. (2019, August 19). Entertainer brand archetype - kaye putnam: Psychology brand
strategy. Retrieved April 04, 2021, from https://www.kayeputnam.com/brandality-archetype-
entertainer/
3. [Social Media Icons]. (n.d.). Retrieved April 03, 2021, from https://image.freepik.com/free-vector/
creative-social-media-icons-facebook_1340-11108.jpg
4. LinkedIn. (2021). Retrieved April 05, 2021, from https://www.linkedin.com/company/brandetize/
people/
5. Summary report FOR: 11-2021.00 - marketing managers. (2021, January). Retrieved April 04, 2021,
from https://www.onetonline.org/link/summary/11-2021.00
6. Social Media Manager [Digital image]. (n.d.). Retrieved April 04, 2021, from https://
webteriordesigns.com/wp-content/uploads/2019/06/Social-Media-Manager-1000x600.jpg

16. REFERENCES
7. Indeed. (2021). Retrieved April 05, 2021, from https://www.indeed.com/viewjob?
cmp=Brandetize&t=Digital%2BMarketing%2BGrowth%2BStrategist&jk=6f6fda430682d1db&sjdu=QwrRXKrqZ3C
NX5W-
O9jEvWXCypobYDKFSmxltmp36B3HIxNYEiKCSLPWJz4BuwwsDqppxrvGlzZvydTVYkc54Rn0UrG1lPDomyhRICNjwQ
Q&tk=1f2fagubes7ji802&adid=364784598&ad=-6NYlbfkN0C56aEL-
gjIxk6X1Qi9kVDDpLRagXmx6xU7fCpxDaSmhRsv6nWO9LiJ5snFlD3F8Pn-
cAZo5utUm46mnlO_fty0SW7OF5OOkSaSJ42-8xLyEiquBHAlFJkjdApr2hHJewAiXm5Q4ADohAiAFRJEBwFkW54SSndK
yrE4j1Ued0_Nqa0OuZmATsSkddlavlKUP3U0I9FMQgloKHWZXQSzoMRCN93j-
o-5Uk7irJDm8glrVjBchWa7nYGmKt1vO7DPjPXweoGY9bkN4NcktNQFLuNb0Be3XolKW-R5_3COvp2dNW-
bFWhphk9kCgzKGEQoonv7sx8CmjdCRQ%3D%3D&pub=4a1b367933fd867b19b072952f68dceb&vjs=3
8. LinkedIn. (2021). Retrieved April 05, 2021, from https://www.linkedin.com/in/tanika-o-aa64a2b5/
9. LinkedIn. (2021). Retrieved April 05, 2021, from https://www.linkedin.com/in/lizzynephew/
10. Dawley, S. (2021). Explained 3 Ways: How Do I create the best social content in 2021? Retrieved April 05, 2021,
from https://www.hootsuite.com/webinars/explained-3-ways-how-to-create-the-best-social-content
11. Social media marketing Strategy: SMSsummit. (2021). Retrieved April 05, 2021, from https://
socialmediastrategiessummit.com/virtual-conference-june-2021/

17. REFERENCES
12. Distel, A. (2019, July 24). Photo by Austin Distel on Unsplash. Retrieved May 02, 2021, from https://
unsplash.com/photos/tLZhFRLj6nY
13. Lotz, G. (2019, April 19). Photo by Georgia De Lotz on Unsplash. Retrieved May 02, 2021, from https://
unsplash.com/photos/CiSizRTO8U8
14. Cescon, G. (2018, April 20). Photo by GIAN cescon on Unsplash. Retrieved May 02, 2021, from https://
unsplash.com/photos/N0g-deioHO4
15. Viktor, S. (2019, September 22). Photo by Szabo Viktor on Unsplash. Retrieved May 02, 2021, from
https://unsplash.com/photos/tsbcvd1YBZo
16. Dumlao, N. (2020, October 19). Photo by Nathan DUMLAO on Unsplash. Retrieved May 02, 2021, from
https://unsplash.com/photos/kLmt1mpGJVg