Brian Haney is exploring his personal brand and career path in digital media. He has a background in the military and interests in digital marketing, photography, and content creation. His goal is to apply these skills to companies in the outdoor and automotive industries to help better the planet and communities. In the short term, he aims to obtain an entry-level marketing position and make professional connections relevant to his interests.

1. PERSONAL BRAND EXPLORATION
Brian Haney
Project & Portfolio I: Week 1
November 29th, 2022

2. IDENTITY
Picture of You
Goes Here
I come from a military background and have always
had a strong interest in digital media. Whether it be
content creation, photography, or digital marketing I
know this is where my career is taking me. With three
years in the Army, I know that I can put forward strong
effort and focus but only for a company that I respect
and value. I have a passion for the outdoors and
automotive industry and wish to apply my skills to a
company that has these same passions and interests.
My dream is to apply the skills I have in digital media to
a business that is making strides to better our planet
and is actively giving back to communities. Applying
digital marketing skills or public relations skills to
outdoor brands is the end goal.

3. PROFESSION
Potential Job Titles:
• Public Relations Account
Coordinator 1
• Social Strategy & In
fl
uencer
Marketing 2
• Content Marketing 3
Explorer Brand - Helping brands and
businesses market products by guiding
them to new experiences, locations, and
ways of thinking. By expressing
individuality, freedom, and new
experiences. We want to open people’s
eyes to embrace adventure in the
product we’re selling.
Digital Storytelling for Brands and Service Providers

4. HR Representatives from Digital Marketing Companies
TARGET AUDIENCE
Heidi Collins
Outreach Plan:
• Prepare a resume that directly re
fl
ects the skills
required for an internship
• Linkedin messager
• One-month follow-up message, and then another
message 2 weeks later if no response
PROFILE
PICTURE Manager, Talent Acquisition
at Adobe
Outreach Plan:
• Connect via Linkedin and express interest in Adobe and
state that I’m a veteran
• LinkedIn Message about the possibility of doing free
internship work, express interest in Veteran
communities
• One-month follow-up message, and then another
message 2 weeks later if no response
Kate Driscoll
Outreach Plan:
• Research Moonwalk Media and understand its history,
future, and how you can stand out as an applicant
• Request to connect on LinkedIn and craft a message to
request a potential internship or any way I can be
involved in the company
• After a month of silence, reach out again with a
reminder message, and a follow-up 2 weeks after that.
Director of Talent at
Moonwalk Media In
fl
uencer
marketing
Head of Military Veteran
Talent Acquisition at Adobe
Dean Drummond

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Obtain an entry-level position at a digital media company
working in public relations, digital marketing, or brand
management skills.
‣ I will make at least 15 connections with people who
work for brands and companies that are in the
outdoors and automotive industries within 2 years.
Mid Term: 5 years (2028)
• Promote within my starting company and move into a
company or business that works speci
fi
cally with outdoors
and automotive brands.
‣ Take on 5 personal paid projects related to outdoors
and automotive brand advertising or promotion
within the next 2 years
Long Term: 10 years after graduation(2033)
• Become an expert in my
fi
eld, and start my own business
speci
fi
c to my niche and expertise.
‣ Gain a social media following of at least 5 thousand
followers by posting consistently with outdoor and
automotive content on Instagram monthly.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Project Management
SOFT
HARD
Novice
Digital Media Adept
People Management Adept
Adaptability Expert
Creating Marketing Strategies
SOFT
HARD
Novice
Marketing Trend Analysis Novice
Communication Expert
Time Managment Adept

7. I help digital media companies create story-
driven content by applying adventurous
market-driven strategies.
PROMISE

8. CREDENTIALS
Work Experience:
• Account Management and Content
Creation apprenticeship at Phil Pallen co
• Logistics Specialist with the United States
Army
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2023)
Awards:
• Earned Multiple Army Achievement Medal
awarded for sustained performance
• Army Good Conduct Medal
• National Defense Service Medal
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Cassandra
Horsman
Industry Experience:
• Social Media Strategist
• In
fl
uencer Marketing
• Area Manager at Amazon
Education:
• Penn State University
Leadership Experience:
• Social media Strategist Team Leader
• Leadership Development and Team Management with
Amazon
Skills and Pro
fi
ciencies:
• Organizational Skills - 15 endorsements
• Organizational Leadership - 13 endorsements
• Project Management - 12 endorsements
Brian Haney
Overall Online Presence:
• 473 Connections, Basic LinkedIn Banner. Very
professional and sharp headshot. Very detailed pro
fi
le
with descriptions of jobs and many endorsed skills. No
Published articles. Only active on LinkedIn with no
custom url
• Grade: Superior, 95 out of 100
HEADSHOT
Industry Experience:
• Account Management and Content
Creation
• Freelance Photography
Education:
• Full Sail University
Leadership Experience:
• Squad Leader in the United States Army
• Completion of Basic Leadership Course in the US Army
Skills and Pro
fi
ciencies:
• Military Logistics - 1 endorsements
• Team Building - 1 endorsements
• Photography - 1 endorsements
Overall Online Presence:
• 194 Connections, banner image customized with a nice
photo taken in Switzerland, Moderately Professional
Headshot, Job speci
fi
cs are detailed, lacking in industry
experience, No published articles, Active on Instagram
and Linked, LinkedIn URL not customized
• Grade: Average, 80 out of 100

10. COMPETITION
Han Nguyễn
Noteworthy Experience:
• Marketing Coordinator
• Co-Founder, Marketing Director of Phil Healthy Blends
• Freelance Set Designer
Brian Haney
HEADSHOT
Industry Experience:
• Marketing Coordinator
• Stagehand
Education:
• Full Sail University
Skills and Pro
fi
ciencies:
• Set Design- 1 endorsements
• Event Management - 1 endorsements
• Event Production - 1 endorsements
Overall Online Presence:
• 187 Connections, No Banner Image, Blurry and
Unprofessional Headshot, Pretty descriptive pro
fi
le
highlighting work experience and a personal bio, No
published articles, No other social media, No custom
LinkedIn URL
• Grade: Average, 80 out of 100
Overall Online Presence:
• 194 Connections, banner image customized with a nice
photo taken in Switzerland, Moderately Professional
Headshot, Job speci
fi
cs are detailed, lacking in industry
experience, No published articles, Active on Instagram
and Linked, LinkedIn URL not customized
• Grade: Average, 80 out of 100
Skills and Pro
fi
ciencies:
• Military Logistics - 1 endorsements
• Team Building - 1 endorsements
• Photography - 1 endorsements
Leadership Experience:
• Squad Leader in the United States Army
• Completion of Basic Leadership Course in the US Army
Education:
• Full Sail University
Industry Experience:
• Account Management and Content
Creation
• Freelance Photography

11. BRAND POSITION
For Digital Media Companies that Create
Marketing Strategies, I provide WAYS TO IMPROVE
BRAND POSITIONING AND DRIVE SALES because I
PROVIDE UNIQUE STRATEGIES TO ALLOW THE
CREATION OF BRAND STORYTELLING AND DRIVING
SOCIAL GROWTH

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Young Professionals in Orlando
‣ Orlando Dec 7th
• Bites and Brew Business Mixer
‣ Jan 26th Central Boulevard Orlando
• Media Communications
‣ Nov 30th Full Sail
Digital Marketing
• Primary Content: Outdoorsy products, product reviews,
product photography, automotive content
• Primary Tools: Primarily Tik Tok and Instagram are the two
most used social media platforms for digital content. For
Instagram once per week, for Tik Tok 3-4 times a week
• Website: I’ll design my digital portfolio to highlight special
products and work that I’ve done that will link me to my goals
and passions.

13. PROFESSIONAL DEVELOPMENT
Mentor
• A mentor that is in my industry and has similar experience
and goals that I have. Experienced in the marketing
fi
eld
and how to sell branded content online One that is
optimistic and open-minded and has explored places I
dream to see.
Formal Education
• Business Entertainment Bachelors 2023, Public
Relations or Business Intelligence Masters 2024
Technical Skills
• PMI Project Management Certi
fi
cate , Feb 2023
• Google Digital Garage Fundamentals of Digital
Marketing, Jan 2023
• Public Relations experience or internship March 2023
Soft Skills
• Get involved with the community more, to address a
communication soft skill, Jan 2023
• Practice more with the Adobe Suit, Jan 2023
• Practice more photography by shooting something once
a week whether it’s good or bad. 2023

14. Brian Haney
You know brand advertising? Well, what I do is create more than just a
marketing campaign. In fact, I create a campaign that tells a story to those
passionate and who live life without boundaries.
“

15. REFERENCES
Become a project manager | PMI - Project Management Institute. (n.d.). Retrieved
November 29, 2022, from https://www.pmi.org/certi
fi
cations/become-a-
project-manager
Brand archetype inspiration kit - kaye putnam. (n.d.). Retrieved November 29, 2022,
from https://www.kayeputnam.com/wp-content/uploads/2018/01/Explorer-
Inspiration-2018.pdf
Cassandra Horsman - Executive assistant II - Amazon | linkedin. (n.d.). Retrieved
November 29, 2022, from https://www.linkedin.com/in/cassandrahorsman
Google. (n.d.). Fundamentals of Digital Marketing Course. Google Digital Garage.
Retrieved November 28, 2022, from https://learndigital.withgoogle.com/
digitalgarage/course/digital-marketing
Han nguyen - marketing coordinator - artist | linkedin. (n.d.). Retrieved November 29,
2022, from https://www.linkedin.com/in/han-ngx
Home. Moonwalkmedia.com. (n.d.). Retrieved November 28, 2022, from https://
www.moonwalkmedia.com/home
Services. Spacestation Integrations. (n.d.). Retrieved November 28, 2022, from https://
www.spacestationintegrations.com/