Jayden Clark is pursuing a degree in digital marketing from Full Sail University. He has a background in sports and wants to work in marketing for gaming or tech companies. The document outlines Clark's personal brand, skills, goals, and plan to network and gain experience in the digital marketing field after graduation.
Emmalee Wood Sanders was raised in the small town of Cedar Springs, Michigan. She was drawn to fantasy games, books, and movies. She started playing Magic in a small coffee shop on Main St. Years later, she was introduced to Dungeons & Dragons by her Husband. Her passion for creative advertising was revealed when she began thinking of ways to expand these Table-top games and broaden the audience reach for the company. She is pursuing her education at Full Sail University; advancing toward a Digital Marketing Bachelors. She aspires to season her skills in a company much like Hasbro’s, Wizards of the Coast.
Emmalee Wood Sanders was raised in the small town of Cedar Springs, Michigan. She was drawn to fantasy games, books, and movies. She started playing Magic in a small coffee shop on Main St. Years later, she was introduced to Dungeons & Dragons by her Husband. Her passion for creative advertising was revealed when she began thinking of ways to expand these Table-top games and broaden the audience reach for the company. She is pursuing her education at Full Sail University; advancing toward a Digital Marketing Bachelors. She aspires to season her skills in a company much like Hasbro’s, Wizards of the Coast.
Hi, I'm Brandon Harrington, a current student at Full Sail University as well as a freelance digital content creator for start up companies. Allow me to introduce myself to you through the act of creation.
Hi, I'm Brandon Harrington, a current student at Full Sail University as well as a freelance digital content creator for start up companies. Allow me to introduce myself to you through the act of creation.
Amber creates and cultivates magnetic brands for business owners by strategically creating digital assets, growth plans and focusing on community movements. At Full Sail University, Amber is pursuing a Bachelor of Science in Digital Marketing and is expected to graduate in the spring of 2022.
Here you can explore a project I have worked on that explores with my personal brand where I map out my future career opportunities and goals and knowledge I will be trying to achieve and attain in the process.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. Jayden Clark Was born in Conway, South
Carolina. Growing up on a farm for the first four
years of his life Jayden became an outside
person, someone who loves to be active and be
outside. As he got older he started to get into
sports and he became more active than ever.
Jaydens time in high school would see a turning
point however, as he would take an interest in
business, marketing/advertising specifically and
pursue a career in it. Today he attends Full Sail
University while he pursues a career in Digital
Marketing.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Associate Brand Manager
• Marketing Manager
• Market Research Analyst
Hero Archetype - Using my skills
and knowledge of digital marketing I
will inspire others with my work and
motivate them through positive
action.
Digital Marketing
4. • DEMOGRAPHICS: 80% Male, 25-40
years old, Multi-ethnic, Married,
College Educated, Located in North
Eastern America.
• PSYCHOGRAPHICS: Enjoy playing
video games, watching movies,
attending tech/video game
conferences such as E3, Pax, and
QuakeCon. Building computers and
working on creative projects.
• IDEAL AUDIENCE MEMBERS:
Robert A. Altman CEO(Zenimax),
Bill Gates Founder(Microsoft),
Satya Nadella CEO(Microsoft),
Chris Roberts Founder( Cloud
Leaders & Hiring Managers at Zenimax Media, Microsoft
Corporation, Cloud Imperium Games
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level marketing position at one of my
favorite companies. Learn the ins and outs of the
industry and continue from there.
Mid Term: (2025)
• Move into a management/corporate position
‣ Lead on a big project
Long Term: (2040)
• Establish a company of my own that manufactures
and sells a product created by myself.
‣ Brainstorm ideas for a revolutionary product,
develop the first prototype, put first products In
retail stores.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office 80 %
Adobe Creative Suite 50 %
Time Management 90%
Public Speaking 80%
SOFTHARD
Canva 30%
WordPress CMS 10%
Professional Writing 50%
Teamwork 95%
SOFTHARD
7. I will create ads that inspire people and
make them feel “at home” when using one of
the products I advertise.
PROMISE
8. CREDENTIALS
Work Experience:
• American Eagle Paintball (2014-2015)
• Whataburger Inc. (2018-2018)
Education:
• Parkland High School, Diploma.
• Digital Marketing , B.S., Full Sail University (Exp. 2020)
Awards:
• A&B Honor Roll
• Perfect Attendance
• DECA 1st place all city.
• Army Community service award
9. COMPETITION
Manual Reardon
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Football Coach
Skills and Proficiencies:
• Unknown
Jayden Clark
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 15 out of 100
Industry Experience:
• Less than 1 year of experience in Digital
Marketing industry
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Football Coach for semi-pro and youth team
• Army ROTC cadet officer (former)
• Football Defensive captain
Skills and Proficiencies:
• Social Media Marketing - none
• Adobe Creative Suite -none
• Public Speaking - none
Overall Online Presence:
• banner image not customized, professional headshot,
no articles published, sporadically active on personal
social media accounts
• Grade: Average, 10 out of 100
10. COMPETITION
Patrick Burns
Industry Experience:
• ~5+years of marketing experience
Education:
• BS, Business Administration and Management, Indiana
University
Noteworthy Experience:
• Business Development Intern
• City Manager, Cutly Inc.
• Founder, Optimize Enterprise
Skills and Proficiencies:
• Marketing 99+
• Social Media Marketing 99+
• Personal Branding 99+
Jayden Clark
Overall Online Presence:
• 500+ connections, banner image customized, polished
headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL
customized, premium membership
• Grade: Good, 100 out of 100
Industry Experience:
• Less than 1 year of experience in Digital
Marketing industry
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Football Coach for semi-pro and youth team
• Army ROTC cadet officer (former)
• Football Defensive captain
Skills and Proficiencies:
• Social Media Marketing -none
• Adobe Creative Suite - none
• Public Speaking -none
Overall Online Presence:
• banner image not customized, professional headshot,
no articles published, sporadically active on personal
social media accounts
• Grade: Average, 10 out of 100
11. BRAND POSITION
Giving 100% effort all the time, anytime,
anywhere.
JAYDEN “HIGH SPEED”CLARK
Jayden Clark earned the
nickname “High Speed” because
of his knowledge of many things
and his strong work ethic.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Brand Marketing Summit
‣ May 30 - 31 San Francisco, California
• American Marketing Association (AMA)
‣ Normal Membership | El Paso Chapter
• 2020 Content Marketing Conference
‣ April 16th - 19th | Boston, Mass
Digital Marketing
• Primary Content: Ads pertaining to new products/ products I’m
advertising for the company I work for.
• Primary Tools: FB and Instagram - promote podcast through
30 sec. promo videos; LinkedIn - network with industry pros
and publish monthly ads related to my company’s products
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase Digital marketing knowledge.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs
of experience in Marketing Industry.
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2020
Technical Skills
• complete all Wordpress courses through WordPress
Tutorials, Sep 2019
• Gain 100% knowledge of use of Canva
• Refine skills of Adobe Suite
• Learn to use all of Microsoft Office applications
Soft Skills
• Writing Formal Business Letters & Emails
• Speaking in front of large crowds
14. Jayden Clark
“Many ads are just links to scams or pages with
spam that hold no value and only want your money.
I produce real ADs, for real products, for real companies that
could be of use and interest to you. In school while in the DECA
Organization I created an AD for a product that a classmate of mine had
come up with. My classmate loved the AD and recommended me to anyone
else seeking to create a product of their own”.
15. REFERENCES
Summary Report for: 13-1161.00 - Market Research Analysts
and Marketing Specialists. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/13-1161.00
Submit to a Position. (n.d.). Retrieved from https://
jobs.zenimax.com/requisitions/view/2601
Official Home Page. (n.d.). Retrieved from https://
www.microsoft.com/en-us/
Bose, S. (2018, December 26). Only 20% of Tech Jobs are Held
by Women, How About at Your Business? (INFOGRAPHIC).
Retrieved from https://smallbiztrends.com/2018/03/women-in-
technology-statistics.html
Join us. (n.d.). Retrieved from https://cloudimperiumgames.com/
join-us
2020 Marketing Summits. (n.d.). Retrieved from https://
digimarcon.com/2020-marketing-summits/