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Personal brand week 3
- 1. PERSONAL BRAND EXPLORATION Naomi Del-White Project & Portfolio I: Week 3 July 24, 2020
- 2. The youngest of five, Naomi Del-White was born in a small town called Rocky, Mount and raised in Columbus, Georgia which has keep her grounded and thankful for the challenging moments she faced early on but molded her into the strong woman she is today. After juggling two jobs, and attending NECB, raising her daughter all at the same time trying to make ends meet she decided to transfer and take a chance at Full Sail University. If she not assisting her spiritual leaders as their administrative assistant or taking order for her family business she is working on her own personal brand to earn more features in local small business photoshoots or networking more on social media. She is currently enrolled in the Digital Marketing program at Full University expected graduation date of 2022 where she is developing and perfecting her craft in digital marketing. IDENTITY
- 3. Professional Development Potential Job Titles: • Marketing Director • Marketing and Social Media Coordinator • Content Marketing Specialist Royal Archetype - I tend to be that push/motivator for all people to win despite of their beginning. I choose to that brand that is their daily example of a true success story. Digital Marketing for Professional Marketing Executive
- 4. • DEMOGRAPHICS: 45% male and 55% female, 25-35 years old, 35-45 years, white, few different ethnicity background, 10+ years experiences in marketing, educated with multiple degrees • PSYCHOGRAPHICS: tedious schedule with daily routines that involves family time, limited time on social media, conversative lifestyles, attends networking events and always scouting for new talent • IDEAL AUDIENCE MEMBERS: Traci Sinitiere (BKV); David Ludewig ( The Miller Group); Dipti Sudhir (JWT) Hiring Managers at Drum Agency, JWT, (The Miller Group of LA) TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation,2022) • Land an entry-level content marketing specialist position at either the Miller Group (LA); JWT and/or Drum Agency. ‣ Connect with, and send a follow up promotional email to, 25 FS team members on LinkedIn by March 2021. Mid Term: (2032) • To become one of the top Marketing and Social Media Coordinators/Managers. ‣ Create monthly networking events and create a team month by month to host different events for new clients by December of 2027. Long Term: (2047) • To own and establish my own marketing firm from the ground up. • Have employed between 10-15 apart of my team • Create new marketing strategies and host 3-5 quarterly seminars for top marketing agency • Have at least 3 clients my firm represents
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Social Media Marketing 90% Microsoft 85% Customer Service 75% Writing 60% SOFTHARD Internet 75% Social Media 50% Professional Writing 40% Public Speaking 60% SOFTHARD
- 7. I have the face you need to attract the people you want to help buy the products and services you are offering and I’ll help create the sound you need to capture the people attention need to help bring in sales. PROMISE
- 8. CREDENTIALS Work Experience: 5+ retail/customer service experience 2+ personal branding/social media marketing /digital marketing Education: Digital Marketing, Full Sail University,BS, 2022 Business Administration and concentration in Marketing, BS, New England College of Business
- 9. Competition Michael Reed Industry Experience: • Unit Specialist in US Army • IT • Content Development Education: • Full Sail University • BS, Digital Marketing Skills and Proficiencies: • IT • Web • Content Developer • Digital Marketer Naomi Del-White Overall Online Presence: • Active social media • Content developer creator • Grade: Poor, 50 out of 100 Industry Experience: • 2 + year of personal branding • Social media marketing/ networking Education: • Current student enrolled in Digital Marketing, B.S., at Full Sail University Leadership Experience: • Marketing and office administration experience Skills and Proficiencies: • Social Media Marketing - 5 endorsements • Personal Branding- 5+ endorsements • Public Speaking - 4 • Networking everts Overall Online Presence: • 100+ connections • Actively present on all social media accounts • Attended 5+ networking events • Grade: Average, 75 out of 100 M Michael Reed
- 10. Competition Crystal Campbell Education: Full Sail • Masters of Arts-, Public Relations 2019-2022 • Bachelor of Science, Digital Marketing 2016-2019 Leadership experience: Marketing Manager Supervisor Marketing Coordinator Skills and Proficiencies: Social media marketing Marketing Social Media Naomi Del-White Overall Online Presence: • N/a Industry Experience: • 2+ years of personal branding Education: • Current student enrolled in Digital Marketing,BS degree program 2022 Leadership Experience: • Social media and marketing for non profit • Office and Administrative skills Skills and Proficiencies: • Social Media Marketing - 5 • Networking events -5 • Public Speaking - 4 • Feature photoshoots-3 Overall Online Presence: • 100+ connections and audience insight • Actively present on all social media • Well rounded in my community and church • Grade: Average, 75 out of 100
- 11. BRAND POSITION Inspirational, optimistic, motivator and passionate about helping people find their individuality. Naomi Del-White
- 12. Networking & Marketing Industry Events & Organizations 2018- Started my own personal branding/ nonprofit organizations 2018 attended first networking event for Millennials 2019- published my first book on Amazon 2020- attended more networking events/ published second book and revamp my personal branding on social media Digital Marketing Primary Content: Inspirational quotes my very own personal content/inserts from my books available on Amazon and Amazon Kindle “A Letter To My Little Sister, “After Glow” Primary Tools: FB and Instagram - 30 sec video/stories/inspirational quotes Website: Full Sail digital portfolio site to showcase school work; all my social media accounts
- 13. Professional Development Mentor Seeking senior-level marketing pro with at least 10 in social media marketing; digital marketing and 5 years of personal branding, someone who is inspirational, family-oriented and faith based, well-connected in their field Formal Education Complete Digital Marketing , B.S. by expected by expected date 2022 Technical Skills Content development experience (canvas, ripl and all social media accounts) Mobile wallet experience Media experience Soft Skills Proven customer service and retail experience Publish two book with Amazon 2019-2020 Features in small business photoshoots
- 14. Naomi Del-White You know how everyone is always looking for the perfect pitch to grab someone attention. Well, what I do is help create personal brands by helping people to define their own by using what they already have on the inside of them; I just help bring it out. For the past years, I’ve learned how to market myself while using my looks and personality to attract the people you need to buy your products and utilize the services you need. I’m here to help by bringing them in and you gaining the customers to increase your sales. I’m the girl you need to get the customers you desire. “ ”