Join Dave to hear about social media practices at an international organization and lessons learned. Dave will share the top seven social media mistakes as learned at Habitat for Humanity and will share his recommendations and best practices.

1. Top Ten Social Media Mistakes
Dave McMurtry
SVP, Chief Strategist
Habitat for Humanity International

2. “As Hurricane Irene prepares to batter the East
Coast, federal disaster officials have warned that
Internet outages could force people to interact
with other people for the first time in years.
Residents are bracing themselves for the horror of
awkward silences and unwanted eye contact. The
government has advised: “Be prepared. Write
down possible topics to talk about in advance.
Sports...the weather... Remember, a conversation
is basically a series of Facebook updates strung
together.”
-The Onion

3. Past
-Seth Godin, “Tribes”

4. -Seth Godin, “Tribes”

5. Past Now
-Seth Godin, “Tribes”

7. -Seth Godin
http://www.slideshare.net/sethgodin/seth-godin-on-tribes-presentation

11. Top Ten Social Media Mistakes
1. Not Having A Plan
2. Overexposure By Trying Too Many Things
3. Expecting Immediate Results
4. Not Engaging Online
5. Not Responding to Negative (But Constructive) Feedback
6. Faking Passion
7. Spamming
8. Forgetting Your Brand
9. Treating Online Donors Like an ATM Machine
10.Using Only Social Media

12. Top Ten Social Media Mistakes
1. Not Having A Plan
2. Overexposure By Trying Too Many Things
3. Expecting Immediate Results
4. Not Engaging Online
5. Not Responding to Negative (But Constructive) Feedback
6. Faking Passion
7. Spamming
8. Forgetting Your Brand
9. Treating Online Donors Like an ATM Machine
10.Using Only Social Media

13. Using only Social Media Will Make you a “Blip”

14. Blip = One Hit Wonder

15. How to Avoid Being a “Blip”
You must be able to do
these right before you can
Algorithmic Ranking Factors
do Social

16. 3 Steps to Avoid Being a Blip
How Habitat uses Social Media to Engage
and Inspire Its Tribe

17. 1. Know What Motivates Your Tribe!

18. Habitat User Segments
• Look At • Teach
Me Me
Want Want a
Recognition learning and
for their growth
efforts opportunity
Drawn to the Want a social
cause, connection
emotionally with like-
and minded
personally people
• Move • Connect
Me Me

19. 2. Create (and Enable
Others to Contribute)
Valuable Content!

20. “Easy Entry Apps”

21. People Want to Do Their Own Thing
3. Enable and
reward people for
contributing in
their own way!

22. Habitat: Embracing Crowdsourcing to Create Great Content!

24. The Impact of these Three Steps: Creating a Viral Loop!
1) Initial invite
to engage
2) Automatic
updates to social
5) Thousands of
network contacts
people exposed to
Habitat through
their friends.
3) Friends
4) Friends-of- comment on
friends of the those update
original donor see messages
the discussion.
Some engage.

25. Thank You!
Dave McMurtry
Habitat for Humanity International
SVP, Chief Strategist
Twitter: @DaveMcMurtry