LA Rotary Club: Social Media for Nonprofits 3-23-12

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Short PowerPoint from my recent keynote at the LA Rotary Club, the 5th oldest Rotary in the nation. Begins with a quick review of "why social media" and then transitions into five tips for effective social media marketing.

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LA Rotary Club: Social Media for Nonprofits 3-23-12

  1. 1. Darian Rodriguez Heyman March 23, 2012
  2. 2. 12 Cities. 14 Events.4 Countries. 5,000 Nonprofits. 8/15/12 @ UCLA
  3. 3. Kony2012.com
  4. 4. Kiva.org
  5. 5. WhySocial Media?
  6. 6. Why Social Media?•The Most Powerful Form of Askis a ―Peer Ask‖•Ability to Turn Your Donors IntoFundraisers•Everyone is SmarterThan Anyone
  7. 7. $300 Billion Donated by Individuals per YearSource: 2008 Chronicle of Philanthropy
  8. 8. OnlineGiving: 13%
  9. 9. Growing at: 35% — 55%Source: 2010 Blackbaud, 2010 Giving USA
  10. 10. How to Go Social Top 5 Tips
  11. 11. •Tip 1: Ask Questions
  12. 12. •Tip 2: Timing is Everything•Morning: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Night: 9:30 – 11PM
  13. 13. •Tip 3: Become a Curator Think 50/50
  14. 14. •Tip 4: Map Donations to Impact •Think Incrementally
  15. 15. ―People Don’t GiveTo You, They Give Through You‖
  16. 16. •Tip 5: Fail Fast, Fail Forward•Data Vs. Gut •A/B Splits
  17. 17. RESOURCE REVIEW•www.facebook.com/nonprofits•www.google.com/nonprofits•www.bethkanter.org•www.socialbrite.org•www.nten.org
  18. 18. Thank You! Darian@SM4NP.orgwww.Nonprofits101.org Twitter: @dheyman

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