Short PowerPoint from my recent keynote at the LA Rotary Club, the 5th oldest Rotary in the nation. Begins with a quick review of "why social media" and then transitions into five tips for effective social media marketing.

1. Darian Rodriguez Heyman
March 23, 2012

2. 12 Cities. 14 Events.
4 Countries. 5,000 Nonprofits.
8/15/12 @ UCLA

3. Kony2012.com

4. Kiva.org

5. Why
Social Media?

6. Why Social Media?
•The Most Powerful Form of Ask
is a ―Peer Ask‖
•Ability to Turn Your Donors Into
Fundraisers
•Everyone is Smarter
Than Anyone

7. $300 Billion
Donated by Individuals per Year
Source: 2008 Chronicle of Philanthropy

8. OnlineGiving:
13%

9. Growing at:
35% — 55%
Source: 2010 Blackbaud, 2010 Giving USA

10. How to Go Social
Top 5 Tips

11. •Tip 1: Ask Questions

12. •Tip 2: Timing is Everything
•Morning: 8 – 9AM
•Lunch: 12 – 1PM
•End of Day: 4:30 – 6PM
•Night: 9:30 – 11PM

13. •Tip 3: Become a Curator
Think
50/50

14. •Tip 4: Map Donations to Impact
•Think Incrementally

16. ―People Don’t GiveTo You, They
Give Through You‖

17. •Tip 5: Fail Fast, Fail Forward
•Data Vs. Gut
•A/B Splits

18. RESOURCE REVIEW
•www.facebook.com/nonprofits
•www.google.com/nonprofits
•www.bethkanter.org
•www.socialbrite.org
•www.nten.org

19. Thank You!
Darian@SM4NP.org
www.Nonprofits101.org
Twitter: @dheyman