Pinterest. Storify. SoundCloud. You’ve likely been hearing a lot about these new online tools. But, you may not be quite sure whether – or how – they're useful to you in engaging your community. Review this presentation for practical ways in which public media professionals are using these tools to inspire, inform and engage.

1. Community Insights
Digital Tools of Engagement

2. About NCME:
We help stations engage their
communities.
We are funded by the Corporation
for Public Broadcasting to design,
develop, and deploy print, digital,
online, and other resources that:

3. • You and your colleagues can use to initiate or
enhance a two-way conversation with community
members.
• Help tell your community and potential funders about
your value as an essential local institution.
• Identify opportunities that can help you find partners
and funding for your work.
For more information:
Visit our website at mediaengage.org
Call us at 866-234-2016
Email us at info@mediaengage.org

4. Get Social
#ComInsights

5. Today’s Presenters
Michael Caputo,
Kelly Chen,
Public Insight Network Moderator:
PBS NewsHour
Ian Hill, KQED Ann Alquist,
NCME

6. What is digital engagement?
Using social media and online tools
to create an authentic two-way
interaction with your community.
Involves listening, responding and
creating content that’s relevant to
your community.

7. Ian Hill
Online Community
Engagement Specialist
KQED

8. Storify
A presentation in 13 slides
Starring the cast of HBO’s landmark drama
By Ian Hill, KQED News Engagement Producer

9. Curation
Selecting and organizing content into a
format that conveys a message to an
audience.
Journalism is curation
with context.
Good curation, like
good journalism,
engages the
audience.

10. “A Facebook Story”
The Washington Post, Dec. 9, 2010

12. Storify is…
A free web-based tool for curating online
content into an embeddable format.
Storify should not be…
• A Twitterfeed
• A replacement for all
other online news
coverage*
* Yet

14. • Storify
back
end

16. Good Storifys…
• Offer engaging narratives
• Provide context
• Give consumers a point of view not found in
other news coverage

17. Bad Storifys are…
• Really long
• Lacking text
• Lists of Tweets

18. How Do You Measure Success?
KQED’s Top 5 Storifys By Views
1. Collision Puts Buster Posey on the DL
2. 8 Tips for Surviving a Chilly San Francisco
Summer
3. Occupy Oakland Calls for General Strike
4. Anderson Cooper: “The Fact is, I’m Gay.”
The Bay Area: We’re Not Surprised.
5. BART Service Down Between East Bay
and SF Causing Commute Snarls

19. How Do You Measure Success?

20. Questions? Ask Ian!
• ihill@kqed.org
• @ianhillmedia
• Facebook.com/ianhillmedia

21. Michael Caputo
Analyst, Public Insight Network
American Public Media (APM)

22. Interactive audio for
storytelling…

23. The giants
(thanks for the shoulders)
Amanda Peacher Sharon McNary Carolyn Adolph
Oregon Public Southern California KUOW
Broadcasting Public Radio Seattle

24. SoundCloud = Voices captured for a
networked world.

25. Embeddable clips that accept comments…

26. But how?
• Create system for capturing
audio
• Reach sources online/on-
the-air
• Capture and showcase
audio

27. Create system

28. Create system

29. Reach sources

30. Capture & showcase

31. Capture & showcase

32. Capture & showcase

33. TIPS
Sarah Marshall of Journalism.co.UK has
SoundCloud tips
• http://blogs.journalism.co.uk/2011/06/23/news-organisations-are-
increasingly-using-soundcloud-says-founder/
• http://blogs.journalism.co.uk/2011/12/02/ten-ways-journalists-
can-use-soundcloud/
SoundCloud’s tip sheet
• http://soundcloud.com/101/journalists
For more information:
Michael Caputo – mcaputo@americanpublicmedia.org

34. Kelly Chen
Social Media Production Assistant
PBS NewsHour

35. Pinterest:
Not Your Grandma’s Scrapbook

36. Inspirations

37. Hopes and Dreams

38. Aspirations

39. Pinterest & American Graduate

40. Media Coverage

42. What We Found
• Decision to stay in school is personal and
empowering
• Motivations can be visually represented
(family photos, smart phone photos, quotes,
video)
• Immediate response from “Pinners” via likes,
shares and comments
• Presentation: Pinterest boards bring a new
kind of engagement

43. How to Participate

44. Outreach

45. “Final” Product

46. Share
Tag community
partners
Invite
participation

47. Increase Engagement
Strangers feel
connected
Empower
students

48. Promote

49. Tips
1) Frame your focus:
• Why do you go to school?
2) Show why:
• Why is this important?
• Why should I contribute?
3) How to participate:
• What should I submit? What kind of photo?
• How should I submit it?
• Show examples
4) Outreach:
• Who do you want to hear from?
• Use your connections
5) Promotion:
• Let your community partners know
• Tag it on air, online, word-of-mouth
6) Share submissions it across social platforms:
• Twitter, Facebook, Tumblr, station site

50. How Public Media is Using Pinterest

51. Links and Resources
• 'Why I Go to School': An Antidote For Dropping Out
• NewsHour Extra: Why I Go to School Lesson Plan
• Pinterest Board: Why I Go to School
• Pinterest Board: ‘I Am an American Graduate’
• PBS NewsHour American Graduate
• Teresa Gorman’s ‘Public Media on Pinterest’ Board

52. Questions?
Email: kchen@newshour.org
Twitter: @chenk_x

53. Digital Engagement Checklist
Did I engage in a conversation with the public
through social media this week?
Did I learn something about my community this
week? Did I teach something?
Did I get a story idea from an online community
that I engaged with this week?
Did I find a source for my reporting through social
media this week?
Did I represent community interactions using digital
tools?

54. Thanks for joining us!
Subscribe to the NCME blog
for blog posts from our presenters
and regular engagement insights.