Claire Diaz Ortiz, Twitter: Twitter for Good
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With Twitter surpassing a hundred million users, it’s no longer a force you can deny. Join Claire to learn how can nonprofits articulate impact at 140 characters a pop and harness the power of this growing social network.
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Claire Diaz Ortiz, Twitter: Twitter for Good
- 2. @claireD Claire Diaz Ortiz X I lead social innovation at Twitter. I wrote Twitter for Good.
- 6. 1. Be a force for good 2. Make things happen 3. Pay attention 4. Remove Friction 5. Take an artful approach 6. Build a culture of trust 7. Seek the truth 8. Think bigger
- 11. TTw How to excel on Twitter. T. W. E. E. T. The T.W.E.E.T. Model
- 12. The T.W.E.E.T. Model ‣ TARGET ‣ Write ‣ Engage ‣ Explore ‣ Track
- 13. X What is Your Goal?
- 14. X 1. Information Account 2. Personalized Account 3. Fundraising Account (“direct ask”)
- 20. The T.W.E.E.T. Model ‣ Target ‣ WRITE ‣ Engage ‣ Explore ‣ Track
- 21. Just Start. X Media Is Your Friend.
- 30. The T.W.E.E.T. Model ‣ Target ‣ Write ‣ ENGAGE ‣ Explore ‣ Track
- 31. Functionality X Hashtags. Questions. Tools. Memes. Mobile. Jump in on (any) conversation.
- 32. #
- 33. @
- 34. ?
- 38. Promoted
- 39. The T.W.E.E.T. Model ‣ Target ‣ Write ‣ Engage ‣ EXPLORE ‣ Track
- 40. Search. X Search for self, for interests, for influencers.
- 43. The T.W.E.E.T. Model ‣ Target ‣ Write ‣ Engage ‣ Explore ‣ TRACK
- 44. Did you meet yourX goals? Metrics.
- 47. TTw T. W. E. E. T. Remember! The T.W.E.E.T. Model
- 48. Questions
Editor's Notes
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- \nHumble Beginnings (2006)\n\nEvery company starts with an idea. Here is the first sketch of the service that became Twitter. \n\n\n
- In order to maintain our culture, that is uniquely Twitter’s... we came up with these 8 Operating principles.\n\nWe believe that operating from these principles will result in better decisions, more success, and a stronger culture of the type we want to build.\n\n
- James Buck in Egypt (Arrested, Freed)\nHaiti\nelections in Iran\nchile\nHudson River\n\n
- James Buck in Egypt (Arrested, Freed)\nHaiti\nelections in Iran\nchile\nHudson River\n\n
- James Buck in Egypt (Arrested, Freed)\nHaiti\nelections in Iran\nchile\nHudson River\n\n
- Twitter is an information network.  \n
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- And don’t forget hashtags.\n\n
- Mention / reply to others.\n\n
- Ask your audience a question, and or invite them to ask you theirs. Start a conversation.\n\n
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- And don’t forget mobile.\n\n
- Accurate, timely information is as critical as food, water and shelter in a disaster -- and we are committed to working to surface the most credible information when it matters most. In times of international crisis, we can partner with response organizations to promote critical disaster-related Tweets on a pro bono basis through our Promoted Products platform. (EXAMPLES: #X24 Disclaimer Tweets, American Red Cross in Tsunami, Committee to Protect Journalists in Middle East Protests, Haiti Cholera Info)\n\n
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- Twitter is an information network.  \n
- Twitter is an information network.  \n
- Don’t worry about the “yellow grid lines” on the side, they’re just there to help you align everything. \nThey won’t show up when you present.\n