Farra Trompeter: Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns
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With more and more communications channels out there, it’s getting increasingly difficult to ensure your organization stands out. In this session, Farra will help you learn how to cut through the clutter by suggesting ways you can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms.
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Farra Trompeter: Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns
- 9. Anatomy of a campaign
- 19. 10 ways you can make your campaigns stronger
- 36. Questions?
- 37. Thanks!
Editor's Notes
- Farra 8/4/11 Prepared by Farra Trompeter, Big Duck Mutli-channel Campaigns
- 8/4/11 Prepared by Farra Trompeter, Big Duck Mutli-channel Campaigns
- This is why you’re here. Your nonprofit can’t do these things alone, so nonprofit communicators need to motivate audiences to help you in all three areas. But you think YOU feel frazzled, think about your audience… 8/4/11 Prepared by Farra Trompeter, Big Duck Mutli-channel Campaigns
- With average American receiving 5000 marketing messages daily, how can they keep track of it all? The answer, a consistent, compelling brand. 8/4/11 Prepared by Farra Trompeter, Big Duck Mutli-channel Campaigns
- Our model for building a presence that is compelling, cohesive, and resonant. So where do campaigns fit in? 8/4/11 Prepared by Farra Trompeter, Big Duck Mutli-channel Campaigns
- At it’s best, a campaign can turn a complicated issue into a compelling story that your audience feels a part of - UN Foundation Example 8/4/11 Prepared by Farra Trompeter, Big Duck Mutli-channel Campaigns
- 8/4/11 Prepared by Farra Trompeter, Big Duck Mutli-channel Campaigns