The document discusses the importance of collaboration using social media tools. It argues that collaboration is key to creating change and engaging interested people. Social networks like Facebook and Twitter provide platforms for collaboration at scale. The document advises developing a practice of participating in online conversations to initiate and implement collaborative efforts, while integrating lessons learned both online and offline.

1. Creating Change in a Digital World

2. I have an agenda.

3. 1. Collaboration is everything.

4. 2. Social media provides you with the tools for collaboration.

5. 3. You can do it: If you develop a practice.

6. 1. Collaboration is everything.

7. Let’s start with some assumptions:

8. There are people out there who are interested in our issues. (whether we know them or not)

10. Those people are active in our communities. (whether we help them or not)

12. We want to engage those interested and active people in our work. (whether we agree with them or not)

15. That’s the heart of collaboration: Engaging with interested and active people to create change.

18. “ Collaboration is a ... process where two or more people or organizations work together in an intersection of common goals ... by sharing knowledge, learning and building consensus.

19. “ Most collaboration requires leadership , although the form of leadership can be social leadership within a decentralized ... group.

20. “ In particular, teams that work collaboratively can obtain greater resources, recognition and reward when facing competition for finite resources.” http://en.wikipedia.org/wiki/Collaboration

21. 2. Social media provides you with the tools for collaboration.

22. Facebook is better than you.

23. 8.6x the population of California http://www.facebook.com/press/info.php?statistics and http://www.census.gov/popest/estimates.html

24. 5 Billion minutes every day http://www.facebook.com/press/info.php?statistics and http://www.census.gov/popest/estimates.html

25. Twitter is better than you.

26. 475,000 people in February, 2008 http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success

27. 7 Million in February, 2009 http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success

28. Don’t make it you against them.

29. People in 202 cities raised $250,000 for Charity: water http://www.charitywater.org/twestival/ and http://twestival.com/

30. 3. You can do it: If you develop a practice.

31. Don’t spend too much time worrying about the tech bits.

32. Blogs Micro Blogs Virtual Worlds Message Boards Podcasts Vlogs Wikis Photo Sharing Chat Social Networks Taxonomies RSS Social Bookmarking Listservs

33. Don’t get overwhelmed by the frantic energy of hype.

35. Instead, participate in the conversation.

36. It’s messy.

37. Start with organizational questions.

38. Public conversations?

39. Private conversations?

40. Owner?

41. Time frame?

42. Results?

43. Now, you are ready.

44. Offline: brainstorm keywords [ Initiate ]

45. Online: set up your toolbox [ Intiate ]

46. Offline: Share learnings [ Implement ]

47. Online: Share intelligence [ Implement ]

48. Offline: Describe the change [ Integrate ]

49. Online: Track your influence [ Integrate ]

50. Repeat.

52. Thank you!

53. Please! Contact me: Marnie Webb [email_address] Work: http://www.techsoupglobal.org Twitter: @webb Skype: extension337 Blog: http://ext337.org Delicious: http://www.delicious.com/ext337

54. Resources Books Groundswell by Charlene Li and Josh Bernoff Here Comes Everybody by Clay Shirky Momentum by Allison Fine Cause Wired by Tom Watson

55. Resources Web We Are Media from NTEN NetSquared from TechSoup Global Groundswell Engagement Ladder Beth’s Blog from Beth Kanter A Collection of Social Network Stats for 2009 regularly updated by Jeremiah Owyang nptech on delicious from the community

56. Resources Twitter @kanter @rachelannyes @ntenhross @rootwork @acarvin @amyrsward @CoreyPud @rogercarr

57. Colophon Powerpoint testcard by antimega http://www.flickr.com/photos/antimega/2468011723/ Heroes by videoplaceboisnot http://www.flickr.com/photos/videoplacebo/2476230102/

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