This presentation tries to clear the concept of Data Visualization and Infographics. How to approach both the processes and whats takes to create stunning data visualization or Amazing infographics!

1. Hello Data!
Data Visualization vis-a-vis
Infographic

2. by -
TRIDIB GHOSH
Visual Communicator, Creative
Strategist, User Experience Designer

3. Infographic is often “mentioned” as data visualization
BUT
Are they the “SAME”?

4. Very simple. They are NOT.
Data visualization is graphical
representation of mundane data that is quantifiable and therefore
is in the form of numbers. Data visualization is objective and the
entire data set is generally presented without editing.
While,
Infographicis visual representation of data in an
organized fashion so that it brings out meaningful & relevant story
for a specific audience & thus infographics are subjective .

5. Infographics can contain Data Visualizations, but Data
Visualizations cannot contain Infographics.
The Compare & Contrast.
To simply put, the difference is quite similar to that of data & information.
Information is refined or structured data, just as an Infographic could be
thought of as a refined Data Visualization.

6. Examples of Data Visualization

7. Examples of Infographics
interactive InfographicImage based Infographic
Video based Infographic

8. So what should be the approach while building
a Data Visualization & create an infographic
The basic fact that Data visualization is objective and infographics is subjective
leads to two different approaches while creating them.
– One should not compromise with Data while building up a visual
representation of the same and should choose the diagram style
accordingly that will emphasize the data clearly and correctly.
– On the other hand while designing an infographic focus should be kept to
represent the information in an interesting way so that viewers can extract
the relevant information without getting bored. At the same time one cannot
compromise with the core data.

9. 7 steps of Visualizing Data Process
Interact
•Add methods
for manipulating
the data or
controlling what
features are
visible.
Refine
•Improve it to
make it clearer
and more
visually
engaging
Represent
•Choose visual
model, such as a
bar graph, list,
or tree.
Mine
•Apply methods
to place the
data in
mathematical
context
Filter
•Remove all
irrelevant bit
Parse
•Provide some
structure for the
data's meaning,
and order it into
categories
Acquire
•Obtain the data,
whether from a
file on a disk or
a source over a
network.
- The Ben Fry Visualizing Data Process

10. 5 steps to creating powerful
Infographic
Visualize
• Infographic designs
should be inspired
by the topic and
data. Get Inspired
before jumping into
creating your
masterpiece
Organize
• Your Infographic
content ideally
should start with the
most important and
relevant piece of data
so that readers are
hooked immediately.
Then arrange your
other information so
that it can hold the
momentum and
builds a clear
conclusion and/or a
call-to-action at the
end.
Edit, Edit &
Edit
• Most people will
have a 3 minutes of
attention span
in reading an
infographic — be
selective when
choosing which
information to
feature. Delete any
information that does
not add value to your
message.
Focus
• Your Infographic
topic should be clear
enough to be
communicated in a
short sentence.
Find an in-
demand topic
(please note I
have not used
a HOT TOPIC)
• First, think about
the topic that you
want to cover. What
is important to your
target
audience? What
surprising, useful or
informative
information can you
provide? Also, select
a topic that is
backed by high-
quality research and
data that can be
used for the creation
of engaging visuals.

11. Advantages of Data visualization &
Infographic
Pictures speaks more than thousand words
Highly noticeable & instant advertisement
Social Media friendly i.e. highly shareable
Embeddable i.e. CMS friendly
SEO compatible

12. Some facts that justifies the Power
of Data visualization & Infografic
In User Engagement Scale is 9 where as that
of
is 5.

13. Traffic of any website increased by 35 %after
visual elements added to the site.
After Images
Before
Images
Some facts that justifies the Power
of Data visualization & Infografic

14. Cognitive Energy spent while viewing images are lesser
than that of while reading text.
Images
Texts
Some facts that justifies the Power
of Data visualization & Infografic

15. Study reveals 90%of the information transmitted to
brain are visual
Some facts that justifies the Power
of Data visualization & Infografic

16. And should we forget that our predecessor used to paint
on cave walls much before they started to write?
Some facts that justifies the Power
of Data visualization & Infografic

17. So what are you waiting for?
Just pick upa topic which you feel is important to address and start representing it
visually.

18. You might find these links useful:
Free resources:
Infographic art and vector elements : www.freepik.com
Reference websites:
a) visual.ly
b) vizualize.me
c) Easel.ly
d) magic.piktochart.com

19. Thank You :)