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Media Futures for students
This document discusses the future of media and provides guidance for developing skills to prosper in this changing landscape. It notes that careers will likely involve constant reskilling due to rapid technological changes. Creativity, understanding technology and business, and the ability to tell compelling stories across multiple platforms will be important skills. Examples are given of interactive storytelling spanning different media like mobile apps, virtual reality, and games. The key is making content that encourages sharing and discussion.
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Media Futures for students
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- 2. CONTENTS 1. You, 2. YourWork, 3. Exemplars
- 3. 1. Let’s thinkabout you
- 4. “To be creative,a person has to internalize the entire system that makes creativity possible. Creative individuals are remarkable for their ability to adapt to almost any situation and to make do with whatever is at hand to reach their goals.” Mihaly Csikszentmihalyi
- 5. Your Working Life 50+years of work Economic instability Lack of consensus Rapid skills change Constant contracting Automation of professional jobs Globalization/ migration Democratic tech & connectivity Maker Culture Self Employment
- 6. Context: new landscape Creativity Tech Business Ecommerce BigData, Maths, Prediction Hardware and External Devices New Architectures, Experience and social Philosophy, Creativity Mobile, Context Sensitivity Gameplay Behaviour and Psychology Content
- 7. Able to tellstories, make compelling experiences, create things that people want to talk about and share, communicate Creativity Tech Business Able to understand the potential of available tech and to exploit them to tell your story to your best Able to understand the commercial impacts of what you do and how to make enough money to live, create and grow
- 8. RISE OF THEARTISAN TECHNOLOGIST RE-EMERGENCE OF THE ARTISAN
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- 10. It’s unlikely you will workfor an old school media business
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- 12. Skills needed to prosper Broad and deepcore education Ability to search, verify and filter Presentation, Pitching, Working with people Ability to think laterally Mindset of constant enquiry Continuing learning – Constant reskilling Mentoring and Guidance Constant Connections Intelligence, Intelligence, Intelligence Personal Branding
- 13. 2. Let’s think aboutyour work
- 14. “If you areinterested in something, you will focus on it, and if you focus attention on anything, it is likely that you will become interested in it. Many of the things we find interesting are not so by nature, but because we took the trouble of paying attention to them.” Mihaly Csikszentmihalyi, Finding Flow: The Psychology Of Engagement With Everyday Life
- 15. Trends ▸Post Web ▸Post App ▸Connectedness ▸IoT ▸Frictionlesssharing ▸Smartness ▸Iteration and fast fail ▸2nd gen YouTubers (& others)
- 16. Impact on whatyou do, 1 Make content that causes people to share it/talk about it THINK, WHY WOULD SOMEONE SHARE IT?
- 17. Impact on whatyou do, You have to have a story that can extend off screen THINK, WHY WOULD THEY TALK ABOUT IT?
- 18. Impact on whatyou do, If it’s playable, is it easy & rewarding to play? THINK, HOW MUCH DO YOU HAVE TO LEARN IT?
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- 23. Most people thinkinteractive storytelling is like this but we have seen things like this for over twenty years http://www.nytimes.com/projects/2013/high-rise/ Newer tech has opened up newer possibilities http://www.google.co.uk/maps/about/behind-the-scenes/streetview/treks/ Like this, which is EMMY award winning http://www.pemberleydigital.com/emma-approved/ Wow! Country music star turned pop star wins best interactive TV emmy http://www.justjared.com/2015/09/10/taylor-swift-wins-original-interactive- program-emmy-award/ A long time ago http://www.starwarsuncut.com/
- 24. QUBE 1978 https://www.youtube.com/watch?v=M-tRWnHrUnw&feature=related Computer thatwrites folk songs http://motherboard.vice.com/read/livingston-the-computer-that-writes-folk-music-is-too-good-to-be-real Crowdfunded Star Trek http://www.startreknewvoyages.com/ Interactive Installations https://www.youtube.com/watch?v=nMaUt5CbpI0 An Interactive Story http://www.thewildernessdowntown.com
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