The document discusses Gigya's IDX Marketplace, which allows companies to put customer identity at the center of their marketing ecosystem. It does this by integrating pre-built data from Gigya's Profile Management repository with existing marketing applications to create a single customer view. This unified view enables personalized customer experiences and more accurate measurement of marketing impact across different channels.

1. DATA SHEET
Marketers are adopting a growing number of
technologies to reach customers across touch
points, including email, advertising, social and
more. Yet with separate, siloed systems for each
channel, companies are left with disparate sources
of information, disjointed user experiences and
ongoing maintenance for IT.
Gigya’s IDX Marketplace lets you put customer identity at the center of
your marketing ecosystem, while saving development resources and
quickening time-to-market. Pre-built data integrations between Gigya’s
Profile Management repository and your existing marketing applications
map all cross-channel customer data to individual user identities. This
single customer view makes it possible to create personal customer
journeys and more accurately measure impact.
Marketing Automation & Email
Leverage Gigya’s rich customer data to transform email and automated
campaigns into personalized, 1:1 user experiences. Grow acquisition
and propel leads through the sales pipeline by reaching customers
with messaging that aligns with their real-time interests, actions and
behaviors, regardless of channel or device.
Content Management Systems
Seamlessly integrate Gigya’s Social Login, Registration-as-a-Service
(RaaS) and Social Engagement and Loyalty plugins across properties
with minimal development resources required. Capture first-party
identity and behavior data as users sign in and engage, and use it to
understand users and create relevant on-site experiences.
Customer Relationship Management
Gigya-integrated CRM systems use identity-based profiling and behav-
ioral-tracking technology to automate and synchronize sales, marketing,
customer service and technical support. Enhance business agility,
customer satisfaction and revenue generation with the ability to fuel
your customer interactions with highly relevant data.
Why Your Business Needs
Gigya’s IDX Marketplace
GIGYA INTEGRATES
DIRECTLY WITH MORE
THAN 50 LEADING
MARKETING AND
SERVICE APPLICATIONS

2. © 2015 Gigya, Inc. | 2513 Charleston Road #200, Mountain View, CA 94043 | T : (650) 353.7230 | www.gigya.com
Gigya, the Gigya logo, and Customer Identity Management Platform are either registered trademarks or trademarks of Gigya Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners. Gigya does not own any end user data or maintain any other rights to this data, other than utilizing it to make Gigya’s services available
to our clients and their end users. Gigya acts as an agent or back-end vendor of its client’s website or mobile application, to which the end user of our client granted permissions (if applicable).
Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients’ direction. For more information, please see Gigya’s Privacy Policy, available at
http://www.gigya.com/privacy-policy/.
Rev: Gigya_Data_Sheet_Why_IDX_Marketplace_102015
Data Management Platforms
Combine first-party profile and site data collected through Gigya’s RaaS,
Social Login and site plugins with third-party insights housed within
your DMP. Match existing DMP data to known users upon registration to
build rich user profiles, and create more detailed audience segments to
make smarter media buying decisions.
eCommerce and On-site Applications
Simplify the integration of Gigya’s Social Login, Engagement and
Loyalty tools on your site, as well as facilitate seamless authentication
for users leveraging third-party site tools like forums and survey
software. Capture first-party data as users register, engage and
purchase, and use it to better understand and convert customers.
Recommendation Engines
Power highly relevant experiences, increase on-site KPIs and drive
shopping cart conversions by surfacing the products and content
users are most likely to engage with. Connect customers with the right
items based on their interests, expressed preferences and previous
behaviors, as collected and stored by Gigya’s platform.
Extract, Transform & Load (ETL)
Aggregate user records across data silos into Gigya’s database, or
pipe Gigya’s first-party profile and behavioral data into desired systems
for immediate use. Automated ETL processes and synchronization
between databases improve data accuracy and organization, enable
deeper customer understanding and provide a single customer view.
Identity Verification
Balance usability and security by allowing users to register with just two
clicks using Gigya’s Social Login functionality on the front-end, while
securely authenticating their identities on the back-end. Protect your
business and customers by blocking fraudulent identities at the front
door to minimize phishing, identity theft and payment fraud.
Web Analytics
Analyze how user engagement and specific site actions influence
conversions and other KPIs already being tracked to understand and
improve marketing performance. Web Analytics systems work with
Gigya to join customer identity insights with comprehensive on-site
behavioral tracking and reporting.
I’M BLOWN AWAY
BY GIGYA’S MARKETO
INTEGRATION. IT’S
UNBELIEVABLE WHAT
THE ABILITY TO
GENERATE QUALITY
LEADS AND
AUTOMATE RELEVANT
CAMPAIGNS HAS
UNLEASHED IN OUR
LIST GROWTH AND
CONVERSION
RATES.
Bram Katz
Digital Strategy Manager
at Learn Liberty