1. Your customers are expecting increasingly
personal user experiences across a growing
volume of channels and devices.
But delivering this level of relevance is a challenge, with three common
hurdles holding you back from getting the insight you need to establish
meaningful customer relationships and measure marketing ROI.
Your database wasn’t designed for data-driven marketing.
Legacy databases weren’t built to manage today’s volume and
variety of consumer data, especially not in a way that makes it
easy to analyze, query and segment. They also lack the ability to
port advanced profile data to marketing and service systems for
immediate use.
You’re relying solely on third-party data.
As a collage of information pieced together by multiple sources,
third-party data often produces inaccurate and incomplete customer
insights, which lead to irrelevant user experiences. What’s more, this
data is often collected, bought and sold without users’ permission.
Understanding customers across channels and devices is hard.
Traditional third-party cookies tell you little about who your customers
really are, offering just a glimpse of device-specific browser history
that may not belong to a known user. As data is collected across
channels, it often gets stuck in silos across the organization.
Why Your Business
Needs Customer
Identity Management
Customer Identity Management
A SET OF TECHNOLOGIES
THAT ALLOW BUSINESSES
TO REGISTER AND IDENTIFY
CUSTOMERS ACROSS DEVICES,
CONSOLIDATE DATA INTO RICH
CUSTOMER PROFILES AND
INTEGRATE WITH THIRD-PARTY
MARKETING AND SERVICE
PLATFORMS.

2. © 2015 Gigya Inc. | 2513 Charleston Road #200, Mountain View, CA 94043 | T : (650) 353.5592 | www.gigya.com
Gigya, the Gigya logo, and Customer Identity Management Platform are either registered trademarks or trademarks of Gigya Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners. Gigya does not own any end user data or maintain any other rights to this data, other than utilizing it to make Gigya’s services available
to our clients and their end users. Gigya acts as an agent or back-end vendor of its client’s website or mobile application, to which the end user of our client granted permissions (if applicable).
Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients’ direction. For more information, please see Gigya’s Privacy Policy, available at
http://www.gigya.com/privacy-policy/.
Rev: Gigya_Why_Customer_Integrated_Management_Datasheet_030215
Customer identity is the core of modern marketing.
When users register and log in on your site or app, they self-identify
and share personal information that tells you who they really are. This
data offers rich insights to build relevant user experiences that grow
revenue and customer relationships.
Customer Identity Management provides the tools you need to drive
registrations, manage permission-based customer data, and use it to
improve customer journeys across channels and devices.
• Know your customers. Truly understand your audience with
first-party, permission-based identity and behavioral data collected
directly from your customers through registration and on-site
engagement.
• Get a single customer view. Recognize consumers as they
connect with your brand across channels and devices, and map
all activities back to individual profiles to begin creating cohesive
cross-channel journeys.
• Turn data into results. Easily analyze, segment and export
data to reach customers with more personal experiences. Maintain
a single source of truth across marketing applications that makes it
easy to measure ROI.
Learn More
Want to learn more about Customer Identity Management?
Visit gigya.com or call 650.353.7230 today.
Why Your Business
Needs Customer
Identity Management
IDENTITY IS
WHERE MARKETING
IS HEADING AND
GIGYA IS AT THE
FOREFRONT
OF HOW WE
UNDERSTAND
AND REACH OUR
USERS.
Ryan Saghir,
Digital Communications Manager
at The Dannon Company