This document summarizes Gigya's social engagement package and how it can help businesses drive key metrics. It discusses how enabling social features like ratings, reviews, comments and sharing can increase user registration, engagement, and referral traffic. It also explains how the collected user data and interactions can provide valuable customer insights and help build out user profiles. Gigya's suite of social plugins is designed to create an interactive experience that generates meaningful data points to inform strategies.

1. DATA SHEET
As today’s always-on consumers demand direct,
1:1 digital interactions with brands and their peers,
businesses are busily converting their sites into
interactive hubs for consumer engagement. But
modern marketers must shift focus from simply
generating engagement to harnessing consumer
interaction in ways that drive business goals.
Drive registrations and repeat logins.
Requiring users to identify themselves and provide you with their
personal information requires some incentive. The ability to seamlessly
and directly interact with your brand and site community encourages
users to not just register for your site, but to log in and engage time
and again. In turn, this creates valuable user-generated content that
increases SEO performance, referral traffic and acquisition.
Own your user data.
Marketers are finding themselves dependent on a growing number of
third parties and networks in attempt to reach their own customers.
Enabling consumer connectivity beyond social networks and directly
within your websites and mobile apps via a trusted solution provider
allows you to take ownership of your customer data.
Learn more about your customers.
Engagement is only as valuable as the insight it generates. Providing
users with ways to interact directly with your brand results in a greater
quantity and quality of data to inform personal experiences, content
strategies, product roadmaps and more. A suite of fully-integrated
engagement plugins offers a more seamless user experience, as well
as provides a single view of on-site interaction for easier analysis.
Why Your Business
Needs Gigya’s Social
Engagement Package
SOCIAL ENGAGEMENT
SUCCESS
Gigya clients increase
time spent by up to 74%
with Ratings & Reviews
74
50
Gigya clients increase
referral traffic up to 50%
with Share
75
Gigya clients boost
registration conversions
by as much as 75%
with Comments

2. © 2015 Gigya, Inc. | 2513 Charleston Road #200, Mountain View, CA 94043 | T : (650) 353.7230 | www.gigya.com
Gigya, the Gigya logo, and Customer Identity Management Platform are either registered trademarks or trademarks of Gigya Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners. Gigya does not own any end user data or maintain any other rights to this data, other than utilizing it to make Gigya’s services available
to our clients and their end users. Gigya acts as an agent or back-end vendor of its client’s website or mobile application, to which the end user of our client granted permissions (if applicable).
Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients’ direction. For more information, please see Gigya’s Privacy Policy, available at
http://www.gigya.com/privacy-policy/.
Rev: Gigya_Data_Sheet_Why_Social_Engagement_072015
Gigya’s suite of fully-integrated, out-of-the-box Social
Engagement plugins creates a sticky, interactive
user experience across your sites and apps. As users
engage, they generate meaningful data points that
build out more complete customer profiles, as well as
user-generated content that boosts SEO ranking and
word-of-mouth.
Share
Grow awareness and referral traffic by enabling users to syndicate
content, products and events via email and more than 200 social
networks across any device.
Comments
Promote discussion and put your brand at the center of user
conversation with rich media comments that are SEO friendly and
shareable across social networks.
Ratings & Reviews
Let your customers do the selling for you and build consumer trust
by empowering users to share and syndicate opinions about your
products and services.
Activity Feed
Boost content and product discovery by showcasing relevant content
and real-time activities from users’ social network connections and your
entire online community.
Live Chat
Increase engagement and live event participation by letting socially
logged-in users chat with their social connections and your entire site
community in real-time.
Reactions
Give users the ability to provide feedback and indicate intent in
a single click with customizable, shareable reactions buttons like
“awesome,” “hate it” or “want it.”