Why Your Business Needs Registration-as-a-Service

1. DATA SHEET
With growing consumer demand for personalization,
omni-channel experiences and data privacy,
turning anonymous site visitors into known
customers has never been more critical – or more
challenging – for businesses.
Your customers view registration as a roadblock.
Modern consumers crave convenience, and taking the time to identify
themselves by filling out registration forms - particularly via touchscreen
mobile devices - is viewed as a chore rather than a value exchange.
Building and maintaining registration is time consuming.
Upfront development costs are only half the battle - maintaining forms
and workflows, managing issues like forgotten passwords and staying
compliant with data privacy policies pose time-intensive setbacks to
customer learning.
Keeping user data clean, compliant and secure isn’t easy.
Too often, misinformation and spambots get in the way of getting
to know your customers. Not to mention, incidents like account
phishing and privacy compliance violations damage consumer trust
and brand reputation.
You can’t capture all necessary data during registration.
Requesting every data point needed to provide truly personal
experiences at the point of site entry results in long forms, wary
consumers and site abandonment. So how do you get the information
you need while maximizing acquisition?
Why Your Business Needs
Registration-as-a-Service
60% have abandoned
purchases because
they had to fill out a
registration form
60
80
80% of consumers have
abandoned a registration
form because it asked for
too much information
30
30% admit to registering
for sites using inaccurate
or incomplete information
REGISTRATION
ROADBLOCKS

2. © 2015 Gigya, Inc. | 2513 Charleston Road #200, Mountain View, CA 94043 | T : (650) 353.7230 | www.gigya.com
Gigya, the Gigya logo, and Customer Identity Management Platform are either registered trademarks or trademarks of Gigya Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners. Gigya does not own any end user data or maintain any other rights to this data, other than utilizing it to make Gigya’s services available
to our clients and their end users. Gigya acts as an agent or back-end vendor of its client’s website or mobile application, to which the end user of our client granted permissions (if applicable).
Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients’ direction. For more information, please see Gigya’s Privacy Policy, available at
http://www.gigya.com/privacy-policy/.
Rev: Gigya_Data_Sheet_Why_RaaS_122015
Gigya’s Registration-as-a-Service (RaaS) provides
a complete set of tools designed to help businesses
easily manage both traditional registration and
social login, increase acquisition and learn more about
their customers.
Make signing in a seamless process on any device.
Provide users the option to create traditional usernames and
passwords, or identify themselves in just two clicks using an existing
user account. Give users the flexibility to log in securely using more
than 25 global identity providers, while tying all of their information to
individual accounts.
Easily manage the end-to-end registration experience.
Build, customize and update registration forms and flows using
your choice of drag-and-drop UI builder, markup extensions or API.
Minimize required administrative resources and eliminate customer
relationship roadblocks with automated email confirmation, password
reset and privacy compliance.
Maintain user trust while maximizing customer knowledge.
Ensure data accuracy, security and privacy with email and CAPTCHA
verification, automatic social privacy updates, password complexity
requirements and more. Plus, give users the power to update their
profiles and privacy settings in one place.
Boost customer acquisition and understanding.
Build rich user profiles by capturing additional data after registration
as customer relationships develop via progressive profiling. Optimize
conversions and maximize insights by triggering form fields based on
inputs to previous fields or pre-existing user data.
To learn more about Registration-as-a-Service and customer identity
management, visit www.gigya.com.
PUTTING GIGYA
AT THE CENTER OF
OUR CUSTOMER
EXPERIENCE HAS
BEEN A SUCCESS.
NOT ONLY CAN WE
IDENTIFY AND
UNDERSTAND OUR
CUSTOMERS, BUT
WE CAN USE THIS
DATA TO DRIVE
RELATIONSHIPS,
RETENTION AND
ULTIMATELY
REVENUE ACROSS
CHANNELS.
Max Goijarts
Technology and CX Manager
at Nutricia-Danone