Businesses struggle to collect, organize, and interpret the large amounts of data from various consumer channels to gain insights about customers. Legacy databases were designed for structured data and not richer unstructured data from social media. Data is also siloed across different departments, making it hard to get a full view of customers. Maintaining accurate and compliant data is challenging as customers and regulations change frequently. While more data is collected, it is difficult for businesses to uncover meaningful insights without the right tools.

1. DATA SHEET
With a growing avalanche of data pouring in across
consumer channels and devices, businesses are
struggling to collect, organize and interpret data
in a way that leads to a single customer view and
generates meaningful insights.
Not all data is created equal.
Legacy databases were designed to capture specific, pre-defined data
points such as users’ names, birthdays and addresses — not interests,
activities and other rich, unstructured data points returned by today’s
social networks and digital touchpoints.
Your data lives here, there and everywhere.
As your business connects with customers across email, advertising,
social and other channels, data gets stuck in silos across marketing and
other departments, making it difficult to get the full picture needed to
create personal user experiences.
Keeping data fresh and compliant is hard.
Your customers are constantly evolving — and so are the data privacy
regulations put in place by social networks, lawmakers and other
third-parties. Inaccurate data leads to irrelevant user experiences, and
violating compliance damages customer trust.
Data doesn’t equate to insight.
Ironically, the more data businesses collect, the harder it can be for
decision makers to uncover meaningful insights and take strategic
action. How do you make sense of millions of data points without taxing
valuable IT resources?
Why Your Business Needs
Profile Management
99
24%
99% of businesses
believe a single
customer view is
important, but only
24% claim to have a
clear understanding of
their customers across
channels (Experian).
96
4%
96% of marketers say
that fully-integrated
marketing technology
would have a positive
effect on their goals,
yet only 4% claim
their tools are fully
integrated (Signal).
93
14%
93% of executives
believe their business
is losing an average
of 14% annual
revenue without the
ability to act on the
customer data they
collect (Oracle).
DATABASE DILEMMAS

2. © 2015 Gigya, Inc. | 2513 Charleston Road #200, Mountain View, CA 94043 | T : (650) 353.7230 | www.gigya.com
Gigya, the Gigya logo, and Customer Identity Management Platform are either registered trademarks or trademarks of Gigya Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners. Gigya does not own any end user data or maintain any other rights to this data, other than utilizing it to make Gigya’s services available
to our clients and their end users. Gigya acts as an agent or back-end vendor of its client’s website or mobile application, to which the end user of our client granted permissions (if applicable).
Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients’ direction. For more information, please see Gigya’s Privacy Policy, available at
http://www.gigya.com/privacy-policy/.
Rev: Gigya_Data_Sheet_Why_Profile_Management_122015
Gigya’s Profile Management collects and manages
all your user data in a centralized, secure, cloud-
hosted repository, providing the single, complete
customer view needed to understand and reach users
across touchpoints.
Manage an unlimited volume and variety of data.
Collect and consolidate all types of data — demographic, social,
behavioral, transactional and more — in a dynamic schema identity
repository built to scale with your business. Migrate and manage data
from across sources, including legacy systems.
Get a centralized view of your customers.
Capture and automatically organize data across digital channels into
a single, dynamic source of truth for unified, more complete customer
profiles. Bi-directionally sync user data across marketing platforms and
service applications for a single customer view.
Improve data quality and compliance.
Maximize brand trust and minimize IT maintenance with automatic
compliance for data privacy regulations. Get a more accurate customer
understanding with real-time updates to reflect users’ social profile
changes, plus automatic indexing and normalization to help keep your
user data clean.
Turn your data into action.
Take control of your data — Profile Management makes it possible
for non-technical decision makers to easily search and segment data
at scale using any combination of user attributes. Generate reports
and export insights directly to 50+ leading marketing and service
applications for immediate campaign use.
To learn more about Profile Management and customer identity
management, visit www.gigya.com.
GETTING A
CLEAR VIEW OF THE
CUSTOMER ACROSS
DEVICES WAS
NEARLY IMPOSSIBLE
WITH LEGACY
TECHNOLOGIES.
GIGYA LETS US
TAKE AN
IDENTITY-CENTRIC
APPROACH WITH A
BEST-IN-CLASS [...]
SOLUTION.
CONNECTING THE
DOTS IS SO EASY
NOW.
Raghu Polavarapu
VP, Digital Operations,
Turner Broadcasting