In light of high demands for its formula product, Nutricia-Danone realized that the only way to effectively retain and service its customers and protect its market share was to properly identify buyers. Nutricia-Danone implemented Gigya’s Registration-as-a-Service (RaaS) and Social Login across Nutricia web properties, including formula vending machines located throughout the Netherlands, bringing legacy technology into the world of connected devices and the Internet of Things.

1. CASE STUDY
About Nutricia-Danone
Nutricia-Danone is a multinational food industry leader
that puts consumer health and nutrition at the core of its
strategy. As the inventor of baby formula with a majority
market share in the Netherlands, Nutricia-Danone
produces goods and content for moms and their
babies.
The Challenge
“We realized that the only way to effectively retain and service
our customers and protect our market share was to properly
identify buyers,” said Max Goijarts, Technology and CX Manager
at Nutricia-Danone. The brand also saw this as an opportunity to
learn about their customers and reach parents on a more personal
level.
The Solution
Nutricia-Danone implemented Gigya’s Registration-as-a-Service
(RaaS) and Social Login across Nutricia web properties, including
formula vending machines located throughout the Netherlands,
bringing legacy technology into the world of connected devices
and the Internet of Things. This requires consumers to identify
themselves and share specific information before taking actions
and making purchases, with Gigya automatically managing all
regional and social data privacy compliance. Users’ identity and
on-site behavioral data is then consolidated into user profiles within
Gigya’s Profile Management database, where it is automatically
indexed and made ready for use.
Nutricia-Danone Integrates
Digital Commerce with
Gigya’s Customer Identity
Management Platform
SUCCESS HIGHLIGHTS
• Achieved a single customer view across
channels and devices
• Personalized user experiences through the
use of permission-based first party data
48% increase in average
new registrations
120%
48%
120% increase in
average daily logins

2. © 2015 Gigya, Inc. | 2513 Charleston Road #200, Mountain View, CA 94043 | T : (650) 353.7230 | www.gigya.com
Gigya, the Gigya logo, and Customer Identity Management Platform are either registered trademarks or trademarks of Gigya Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners. Gigya does not own any end user data or maintain any other rights to this data, other than utilizing it to make Gigya’s services available
to our clients and their end users. Gigya acts as an agent or back-end vendor of its client’s website or mobile application, to which the end user of our client granted permissions (if applicable).
Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients’ direction. For more information, please see Gigya’s Privacy Policy, available at
http://www.gigya.com/privacy-policy/.
Rev: Gigya_Case_Study_Nutricia_Danone_102015
The Benefits
The ability to collect user information like relationship statuses,
Facebook Likes, content consumption and more through
registration and on-site activities helps Nutricia-Danone build rich
profiles of each consumer. This single view of customer identities
and behaviors across channels provides the power to analyze
shoppers’ needs and monitor purchases across touchpoints.
Nutricia-Danone can then manage supplies accordingly to ensure
all parents are able to get the formula they need to care for their
babies, without having to turn to other brands.
With a deeper, actionable customer understanding, Nutricia-Danone
personalizes users’ on-site and in-app experiences. For example,
it is able to surface relevant articles based on the age of a
customer’s child, or provide shorter content if the user is primarily
mobile. The brand can also trigger and tailor email campaigns
based on events, such as when a mother reaches her provided
due date, to help build customer relationships and foster retention
across the customer journey. Gigya ensures that all customers’
identity data is completely permission-based and compliant with
social and regional privacy regulations.
PUTTING GIGYA AT
THE CENTER OF OUR
CUSTOMER
EXPERIENCE HAS BEEN
A SUCCESS. NOT ONLY
CAN WE IDENTIFY AND
UNDERSTAND OUR
CUSTOMERS, BUT WE
CAN USE THIS DATA TO
DRIVE RELATIONSHIPS,
RETENTION AND
ULTIMATELY REVENUE
ACROSS CHANNELS.
Max Goijarts
Technology and CX
Manager at Nutricia-Danone