SourceMedia is a diversified B2B media company that provides data-driven marketing solutions and insights. It collects over 3.5 trillion data points and profiles over 9.4 million active users. SourceMedia uses its Customer Data Platform to identify key accounts from client organizations, segment audiences based on content interests and job roles, and target those audiences across owned and paid channels to generate highly qualified leads. Its account based marketing approach involves multi-stage lead nurturing through tailored content and advertising over time to move contacts through stages of awareness, consideration and intent.

1. SourceMedia
Account Based Marketing
Data That Delivers
A Competitive
Advantage

2. About
SourceMedia
Intelligent Data | Business Insights |
Enhanced Engagement
SourceMedia is a
diversified B2B media
company providing
powerful audiences,
integrated marketing
services and innovative
solutions
3.5+ Trillion
Data points
9.4+ Million
Active user profiles
$1.6+ Trillion
Annual revenues within
our served communities
* SourceMedia proprietary 2017 data

3. Our audiences elevate our insights
Qualified professionals and executives in our communities trust our content and
respond to our targeted approach to Account Based Marketing.

4. Site
Data
Email
We identify key accounts’ content
consumption patterns and behaviors in
our Customer Data Platform which
aggregates and analyses user behavior.
We harness our data and identify
key accounts and provide a total
list size with breakout of titles in
their key accounts.
We group key account users into
targeted audience segments
based on their influence in
organizations and content
interests.
We then target key account
audience segments with custom
ads, content, and native strategies
to drive highly qualified leads.
1 2 3 4
CMS
CRM
Off-
Line
3rd
Party
Data Sources
Intent Segmentation
Content Consumption
Demo & Firmographic
Email Consumption
Conferences & Print
Customer Data
Platform
How It WorksABM Intelligent Data.
Social

5. Logic TreeABM.
STAGE 3STAGE 2STAGE 1
Audience
Segment 1
First Awareness
Content
communication
is sent by SM
User is Cookie’d
by SM DMP
If no
interaction
3 additional
email attempts 1
per week
If positive
interaction,
registration
form filled out
If positive off-
portfolio site
traffic
(retargeting)
If positive
SourceMedia site
traffic
(retargeting)
Consideration
Content
communication is
sent
If no
interaction
3 Additional
email attempts 1
per weekAd Creative
1 is served
Ad Creative
2 next visit
Ad Creative
3 next visit
If positive
interaction
+30
+5
+5
+5
+30
Ad Creative
1 is served
Ad Creative
2 next visit
Ad Creative
3 next visit
Intent Content
communication
is sent
If positive
interaction
If no
interaction
3 Additional
email attempts 1
each week
+30
Data & analytics passed
back to Client CRM
Audience
Segment 2
= Multi-stage
Lead Nurturing
= DFP Ad
Targeting
= Lead
Segmentation
= Lead Scoring for
each interaction
If no
interaction, no
more touches
If no interaction,
no more
touches
+10*
+10*
+10*
*indicates if they click on an ad

6. Your business
demands data
that makes
a difference