Marketo's marketing automation solution, integrated with Gigya's identity-driven platform, helps businesses manage leads and optimize marketing efforts through accurate user data syncing. This partnership allows for personalized customer experiences by using rich demographic and behavioral data, facilitating better segmentation and engagement across various channels. A case study on Learn Liberty demonstrates significant improvements in lead generation and conversion rates following the implementation of this integrated solution.

1. DATA SHEET
Marketo’s marketing automation solution is a comprehensive toolkit for
understanding, engaging and nurturing your customers and managing
your leads, while helping you measure and optimize every marketing
program on every channel.
Identity-Driven Marketing Automation
Gigya’s seamless API integration with Marketo enables easy and
efficient integration of Gigya’s rich first-party identity data with Marketo’s
marketing automation software. Sync select data points between
Gigya’s Profile Management and Marketo, with automated updates
ensuring that you’re always working with the most accurate user data.
Build timely and relevant campaigns that foster valuable, lifetime
relationships with your customers.
How Does Gigya Add Value?
Know Your Audience: Tie anonymous cookie data tracked via
Marketo’s Munchkin code to an authenticated identity as users log in
through Gigya, and gain a single cross-device view of every user as
they go from anonymous to known.
Get a Better View: Bi-directionally sync individual user records between
Gigya and Marketo to enable a real-time, 360-degree view of users’
profile and behavior data, subscription information and lead details.
Personalize the Experience: Customize the customer experience and
drive conversions by leveraging rich demographic, psychographic
and behavioral data collected by Gigya’s Registration-as-a-Service,
Social Login, Loyalty and Social Plugins in your campaigns, including
Marketo’s Real-Time Personalization tool.
Profile Progressively: Conditionally trigger fields based on preexisting
data, such as a State field that only appears if “United States” is
entered in the Country field. Trigger new fields for the user to
complete each time she visits to grow the profile and increase its
value over time.
Enable Better Segmentation: Segment users, personalize
communications and create more relevant and timely campaigns across
different channels, such as email, mobile, direct mail, display ads, events,
and more, based on users’ real-time interests, actions and behaviors.
Gigya and Marketo
CONNECT
Turn anonymous site visitors into
known customers with social and
traditional registration tools that collect
first-party data.
COLLECT
Unify identity, behavioral, transactional
and all other data types into complete
customer profiles while maintaining
security and compliance.
CONVERT
Easily query and segment user records
and integrate data across marketing
and service applications to create
personalized experiences.
GIGYA’S CUSTOMER
IDENTITY MANAGEMENT
PLATFORM

2. © 2016 Gigya, Inc. | 2513 Charleston Road #200, Mountain View, CA 94043 | T : (650) 353.7230 | www.gigya.com
Gigya, the Gigya logo, and Customer Identity Management Platform are either registered trademarks or trademarks of Gigya Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners. Gigya does not own any end user data or maintain any other rights to this data, other than utilizing it to make Gigya’s services available
to our clients and their end users. Gigya acts as an agent or back-end vendor of its client’s website or mobile application, to which the end user of our client granted permissions (if applicable).
Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients’ direction. For more information, please see Gigya’s Privacy Policy, available at
http://www.gigya.com/privacy-policy/.
Gigya_Data_Sheet_Gigya_and_Marketo_201604
Customer Success Story: Learn Liberty Acquires and Converts
Users with Gigya and Marketo
Learn Liberty provides academic videos, online courses and job
opportunities to help promote new, innovative ways of solving the
world’s problems.
Challenge
Learn Liberty was spending significant resources to capture and qualify
new leads and grow their user base, but still struggled with on-site
conversions without a way to consistently transfer leads to Marketo
and reach them with customized nurture campaigns. “The team and I
needed a faster and more efficient way to grow our email lists, as well
as a solution to automate the onboarding process and trigger relevant
campaigns,” said Braum Katz, Digital Strategy Manager at Learn Liberty.
Solution: The Marketo and Gigya Integration
Gigya’s Social Login gives LearnLiberty.org visitors a quick and convenient
way to securely identify themselves, share valuable information and opt in
to email communication. All user records are stored within Gigya’s Profile
Management database, and accessed using a pre-built data integration
with Marketo offered through Gigya’s IDX program.
New users are continually transferred to Marketo and automatically
placed into an onboarding campaign using Gigya’s loyalty and
gamification tools. Identity and behavioral data is updated and synced
in near real-time, enabling segmentation of users into email campaigns
based on behaviors and interests.
I’M BLOWN AWAY
BY GIGYA’S MARKETO
INTEGRATION. IT’S
UNBELIEVABLE
WHAT THE ABILITY
TO GENERATE
QUALITY LEADS AND
AUTOMATE RELEVANT
CAMPAIGNS HAS
UNLEASHED IN
OUR LIST GROWTH
AND CONVERSION
RATES.
Braum Katz
Digital Strategy Manager,
Learn Liberty
Achieved a 95% increase in
average weekly subscribers
Increased email referral source
ranking from #9 to #2
Quickly scaled its lead lists
while reducing lead generation
resources by upwards of 75%
Boosted conversion rates for KPIs,
increasing site referral traffic from
Marketo email campaigns by 152%
95 #2
75 152
PROVEN RESULTS:
With Gigya and Marketo’s data integration, Learn Liberty has: