“Unlocking the First Party Data Right Under Your Nose” - How to leverage the existing GA First Party Data you already have and make it actionable with Email.
3rd party cookied visitors are ad networks may be actionable, but ad network is delivering the value
Point out that to make this work, it’s a simple and lightweight piece of PostUp JavaScript on your site
The same user on both mobile and desktop is easily reconciled, as soon as they click
Identify users is the last point because it’s where we’re focusing this presentation
Facebook “sign in %” is 100%
Program KPIs are important drivers of Monetization, and optimization strategies, tactics, and execution are based on available 1st party data.
End-to-end engagement solutions for media & publishing