These slides are taken from a presentation our Compliance Director gave at the Festival of Marketing 2017. It covers the essential information you need to know about GDPR, answering the big questions for marketers.
This document discusses compliant digital marketing practices under GDPR regulations. It covers topics like lawful bases for processing personal data, obtaining consent, use of cookies, and the importance of user experience design. The presentation emphasizes the need for transparency, accountability, and putting privacy at the core of marketing systems and processes. It acknowledges that while compliance can be complex, the regulations should not prevent effective marketing. The future of e-Privacy regulations is also addressed.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
The document discusses how marketers can better leverage customer data to improve the customer experience. It provides tips from various experts on developing a robust data strategy, asking the right questions of data to uncover insights, owning customer data to stay compliant with regulations, and how IoT can be used to inform and deploy customer experience solutions. The overall message is that marketers need to stop data from being fragmented and better connect customer touchpoints to deliver personalized experiences.
I gave a talk at North California Business Marketing Association on Customer Data Platform with examples ranging from Uber Grayballing to Zoom's customer retention email and "dogs or muffins".
This document discusses compliant digital marketing practices under GDPR regulations. It covers topics like lawful bases for processing personal data, obtaining consent, use of cookies, and the importance of user experience design. The presentation emphasizes the need for transparency, accountability, and putting privacy at the core of marketing systems and processes. It acknowledges that while compliance can be complex, the regulations should not prevent effective marketing. The future of e-Privacy regulations is also addressed.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
The document discusses how marketers can better leverage customer data to improve the customer experience. It provides tips from various experts on developing a robust data strategy, asking the right questions of data to uncover insights, owning customer data to stay compliant with regulations, and how IoT can be used to inform and deploy customer experience solutions. The overall message is that marketers need to stop data from being fragmented and better connect customer touchpoints to deliver personalized experiences.
I gave a talk at North California Business Marketing Association on Customer Data Platform with examples ranging from Uber Grayballing to Zoom's customer retention email and "dogs or muffins".
Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation
big data creates significant opportunities for marketers. Using big data analytics tools, marketers can improve decision making, deliver better value for their marketing spend, create truly personalized customer experiences, and understand their audience at the level of each individual consumer.
ListenLogic Unstructured & Structured Data AnalyticsListenLogic
Learn how high performing companies are integrating unstructured and structured data become customer-centric, gain actionable insights and drive results. Achieve market and operational intelligence to predict business outcomes, improve business performance, and detect reputational and operational risks.
The document discusses a survey of 300 enterprise organizations about data ownership and big data initiatives. It finds that marketing and sales are most involved in purchase decisions, but sales, business development, and insights/analytics have the most influence. Most functions see their involvement peaking late in the purchase process. Organizations need strategies to align functional areas and determine influence. Data initiatives are being driven by needs for better analytics, marketing intelligence, and predictive capabilities rather than just data quality issues.
Acxiom provides consumer data for audience targeting, segmentation, and analytics. It collects data from public and survey sources as well as other data providers. Data includes demographics, financial information, interests, and purchase history for targeting and modeling households and individuals. Acxiom's data can be used for audience selection, targeting, customizing content and offers, and reporting.
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Teradata Integrated Web Intelligence (IWI) allows companies to integrate online and offline customer data to gain new insights. This can help turn missed opportunities into profits by better targeting customers. For example, seeing that a customer abandoned an online cart, a company could remarket the item to them offline. IWI provides a 360-degree view of each customer to inform marketing decisions. Large companies that have implemented IWI report increased campaign response rates, revenue, and the ability to rapidly test multiple offers. IWI helps companies get ahead of their competition through more effective use of customer data.
TechConnectr's Big Data Connection. Digital Marketing KPIs, Targeting, Analy...Bob Samuels
This document provides an overview of the big data and predictive analytics ecosystem by mapping out the key components. It shows how data flows from various sources through data management, processing, analytics and applications. It outlines different types of analytics and examples of applications across various vertical industries. The document also includes examples of real-time bidding and different players in the digital advertising ecosystem.
The Promise of First-Party Data: How the Top Brands Get the Strongest ROI for...Signal
Taking Advantage of First Party Data
The document discusses a study on marketer usage of first, second, and third party data. It finds that marketers are increasingly using first party data, which provides the highest returns. Specifically, the study found that first party data from websites, mobile apps, and customer transactions provided the greatest customer insights and highest customer lifetime value. However, many marketers face challenges with data quality, integration, and having sufficient resources. Moving forward, the top marketers agree on the need for a clear data strategy and governance to better leverage their first party assets.
How to use Online Marketing Technology to Improve Campaign Performance - Lowe...Online Marketing Summit
How to use Online Marketing Technology to Improve Campaign Performance
This session will share practical suggestions for getting the most out of the available online marketing technologies including web analytics, ad exchange management and search marketing bid management.
* Dawn Deal, Online Marketing Manager, Lowes.com
* Jeff Campbell, VP, Account Director, Resolution Media. (@CJeffCampbell)
Big Data - How Marketing Has Revolutionised - by Sean SingletonDigital Annexe
Through BIG DATA, Marketeers can now blend human psychology and understanding with behavioural insights to create communication messages and platforms that do not only resonate with the consumer but find them where and when the information is most needed. At Digital Annexe, we believe BIG DATA is going to completely revolutionize the marketing industry forever in 5 key ways.
The document introduces a customer engagement hub called InfoXplorer Real-Time that allows companies to orchestrate personalized, real-time customer journeys across channels without replacing existing systems or data. It summarizes the challenges of disconnected channels, data, and marketing programs that companies face. InfoXplorer Real-Time acts as a central listening hub that can connect to any data source or channel in real-time to understand individual customers and automate personalized responses without the need for campaigns or programming. It offers pre-built solutions for industries like retail, automotive, and healthcare to drive loyalty and engagement.
Enhanced auto shopping experience through analytics pathMarketing Material
This document discusses how incorporating data analytics into automotive companies' path-to-purchase and omnichannel strategies can enhance customers' shopping experiences. It explains that analyzing behavioral data through tools like data profiling and "nudging" allows companies to personalize interactions and target customers more effectively. The document argues this approach is more precise than traditional mass marketing campaigns and can increase sales, loyalty, and profit margins for dealerships. It asserts that as data analytics capabilities continue to advance, those who adapt their business models to leverage customer data risk falling behind competitors.
Many retailers are stymied by the complex, multi-channel world of today's consumer. In today’s era of one-to-one personalized relationships, you need a way to link customer interactions, visits, purchases and the like from multiple touch points to fill those gaps and capture the 360° customer view needed to improve the customer experience, target offers and generate better returns.
The document provides an overview of the General Data Protection Regulation (GDPR) for marketers. It discusses that GDPR was created to protect the privacy of EU citizens by giving them control over their personal data. Key points include that explicit consent is now required, individuals have the right to access and delete their data, and non-compliance can result in large fines. The document outlines specific considerations for marketers regarding areas like consent, data management, advertising, and event marketing to help ensure compliance with GDPR.
Moving Forward with Big Data: The Future of Retail AnalyticsBill Bishop
Out new report Moving Forward with Big Data: The Future of Retail Analytics goes deeper into new territory that's relevant to changes taking place across retailing.
It calls out significant progress in the past 9 months.
• The definition of big data has grown beyond technical, i.e. “what it is,” to include “what it does.”
• A lot more companies are executing big data projects (an increase from < 20% to now 65% of sample respondents).
• Most of the focus is on driving top line growth.
Data collection, processing & organization with USPA frameworkTrieu Nguyen
1) How to think in the age of Dataism with USPA framework ?
2) How to collect customer data
3) Data Segmentation Processing for flexibility and scalability
4) Data Organization for personalization and business activation
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
The 360 degree view simply means that it is the all-round information about the customer that is collected by the company to provide the most personalized and efficient customer service.
The industry is currently inundated with information on GDPR. From scaremongering articles sounding the death knell for marketing to so-called experts claiming their app is the only route to true data compliance, it can be tough to know what to do for the best.
For a start, you’ll need to know exactly what GDPR does and doesn’t entail. Only then can you understand what it means for your business and how you can react accordingly. Antony Humphreys, Key Account Manager and Adestra’s go-to person for all things GDPR, isn’t claiming he can make your organization compliant overnight – but he does know the facts.
For instance, did you know the difference between a data protection regulation and a data protection directive? Or that the process of sending email does not in fact fall under GDPR, but under a different regulation entirely?
Most surprising of all is the argument that, far from throttling your marketing activity, GDPR could in fact be handing your business the opportunity to build trust, grow your database, and even send more emails than you were before.
Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation
big data creates significant opportunities for marketers. Using big data analytics tools, marketers can improve decision making, deliver better value for their marketing spend, create truly personalized customer experiences, and understand their audience at the level of each individual consumer.
ListenLogic Unstructured & Structured Data AnalyticsListenLogic
Learn how high performing companies are integrating unstructured and structured data become customer-centric, gain actionable insights and drive results. Achieve market and operational intelligence to predict business outcomes, improve business performance, and detect reputational and operational risks.
The document discusses a survey of 300 enterprise organizations about data ownership and big data initiatives. It finds that marketing and sales are most involved in purchase decisions, but sales, business development, and insights/analytics have the most influence. Most functions see their involvement peaking late in the purchase process. Organizations need strategies to align functional areas and determine influence. Data initiatives are being driven by needs for better analytics, marketing intelligence, and predictive capabilities rather than just data quality issues.
Acxiom provides consumer data for audience targeting, segmentation, and analytics. It collects data from public and survey sources as well as other data providers. Data includes demographics, financial information, interests, and purchase history for targeting and modeling households and individuals. Acxiom's data can be used for audience selection, targeting, customizing content and offers, and reporting.
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Teradata Integrated Web Intelligence (IWI) allows companies to integrate online and offline customer data to gain new insights. This can help turn missed opportunities into profits by better targeting customers. For example, seeing that a customer abandoned an online cart, a company could remarket the item to them offline. IWI provides a 360-degree view of each customer to inform marketing decisions. Large companies that have implemented IWI report increased campaign response rates, revenue, and the ability to rapidly test multiple offers. IWI helps companies get ahead of their competition through more effective use of customer data.
TechConnectr's Big Data Connection. Digital Marketing KPIs, Targeting, Analy...Bob Samuels
This document provides an overview of the big data and predictive analytics ecosystem by mapping out the key components. It shows how data flows from various sources through data management, processing, analytics and applications. It outlines different types of analytics and examples of applications across various vertical industries. The document also includes examples of real-time bidding and different players in the digital advertising ecosystem.
The Promise of First-Party Data: How the Top Brands Get the Strongest ROI for...Signal
Taking Advantage of First Party Data
The document discusses a study on marketer usage of first, second, and third party data. It finds that marketers are increasingly using first party data, which provides the highest returns. Specifically, the study found that first party data from websites, mobile apps, and customer transactions provided the greatest customer insights and highest customer lifetime value. However, many marketers face challenges with data quality, integration, and having sufficient resources. Moving forward, the top marketers agree on the need for a clear data strategy and governance to better leverage their first party assets.
How to use Online Marketing Technology to Improve Campaign Performance - Lowe...Online Marketing Summit
How to use Online Marketing Technology to Improve Campaign Performance
This session will share practical suggestions for getting the most out of the available online marketing technologies including web analytics, ad exchange management and search marketing bid management.
* Dawn Deal, Online Marketing Manager, Lowes.com
* Jeff Campbell, VP, Account Director, Resolution Media. (@CJeffCampbell)
Big Data - How Marketing Has Revolutionised - by Sean SingletonDigital Annexe
Through BIG DATA, Marketeers can now blend human psychology and understanding with behavioural insights to create communication messages and platforms that do not only resonate with the consumer but find them where and when the information is most needed. At Digital Annexe, we believe BIG DATA is going to completely revolutionize the marketing industry forever in 5 key ways.
The document introduces a customer engagement hub called InfoXplorer Real-Time that allows companies to orchestrate personalized, real-time customer journeys across channels without replacing existing systems or data. It summarizes the challenges of disconnected channels, data, and marketing programs that companies face. InfoXplorer Real-Time acts as a central listening hub that can connect to any data source or channel in real-time to understand individual customers and automate personalized responses without the need for campaigns or programming. It offers pre-built solutions for industries like retail, automotive, and healthcare to drive loyalty and engagement.
Enhanced auto shopping experience through analytics pathMarketing Material
This document discusses how incorporating data analytics into automotive companies' path-to-purchase and omnichannel strategies can enhance customers' shopping experiences. It explains that analyzing behavioral data through tools like data profiling and "nudging" allows companies to personalize interactions and target customers more effectively. The document argues this approach is more precise than traditional mass marketing campaigns and can increase sales, loyalty, and profit margins for dealerships. It asserts that as data analytics capabilities continue to advance, those who adapt their business models to leverage customer data risk falling behind competitors.
Many retailers are stymied by the complex, multi-channel world of today's consumer. In today’s era of one-to-one personalized relationships, you need a way to link customer interactions, visits, purchases and the like from multiple touch points to fill those gaps and capture the 360° customer view needed to improve the customer experience, target offers and generate better returns.
The document provides an overview of the General Data Protection Regulation (GDPR) for marketers. It discusses that GDPR was created to protect the privacy of EU citizens by giving them control over their personal data. Key points include that explicit consent is now required, individuals have the right to access and delete their data, and non-compliance can result in large fines. The document outlines specific considerations for marketers regarding areas like consent, data management, advertising, and event marketing to help ensure compliance with GDPR.
Moving Forward with Big Data: The Future of Retail AnalyticsBill Bishop
Out new report Moving Forward with Big Data: The Future of Retail Analytics goes deeper into new territory that's relevant to changes taking place across retailing.
It calls out significant progress in the past 9 months.
• The definition of big data has grown beyond technical, i.e. “what it is,” to include “what it does.”
• A lot more companies are executing big data projects (an increase from < 20% to now 65% of sample respondents).
• Most of the focus is on driving top line growth.
Data collection, processing & organization with USPA frameworkTrieu Nguyen
1) How to think in the age of Dataism with USPA framework ?
2) How to collect customer data
3) Data Segmentation Processing for flexibility and scalability
4) Data Organization for personalization and business activation
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
The 360 degree view simply means that it is the all-round information about the customer that is collected by the company to provide the most personalized and efficient customer service.
The industry is currently inundated with information on GDPR. From scaremongering articles sounding the death knell for marketing to so-called experts claiming their app is the only route to true data compliance, it can be tough to know what to do for the best.
For a start, you’ll need to know exactly what GDPR does and doesn’t entail. Only then can you understand what it means for your business and how you can react accordingly. Antony Humphreys, Key Account Manager and Adestra’s go-to person for all things GDPR, isn’t claiming he can make your organization compliant overnight – but he does know the facts.
For instance, did you know the difference between a data protection regulation and a data protection directive? Or that the process of sending email does not in fact fall under GDPR, but under a different regulation entirely?
Most surprising of all is the argument that, far from throttling your marketing activity, GDPR could in fact be handing your business the opportunity to build trust, grow your database, and even send more emails than you were before.
The document discusses the General Data Protection Regulation (GDPR) and its implications for B2B marketers. Some key points include:
- GDPR gives individuals more control over their personal data and requires organizations to be more transparent in how data is collected and used.
- B2B marketers use personal data and are therefore subject to GDPR requirements.
- GDPR establishes six legal grounds for processing personal data, including legitimate interest and consent. Legitimate interest may be a better option for B2B marketing than consent.
- GDPR introduces new rules around accountability, data protection officers, data breaches, and individual rights like access, rectification and erasure.
- B
What does the GDPR mean for charity communicators? | Scotland Networking Grou...CharityComms
David Freeland, senior policy officer at the Scottish Information Commissioner’s Office
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The slide deck provides an overview of key aspects of the General Data Protection Regulation (GDPR) that businesses need to be aware of and comply with. Some of the main points covered include:
1) GDPR requirements for obtaining and documenting valid consent for processing personal data, providing privacy notices, and respecting individual rights to access, rectify and erase their data.
2) The roles and responsibilities of controllers and processors of personal data and requirements for contracts between them.
3) Lawful bases for processing personal data and additional conditions for processing special categories of sensitive personal data.
4) Requirements for data protection by design and default, conducting data protection impact assessments, and managing data breaches.
EU GDPR Changes: What do you need to know? - CommuniGator SeminarSpotler
This document discusses the EU GDPR and its implications for marketing practices. It provides an overview of how marketing has changed from 5 years ago to the present/future. Key points covered include obtaining valid consent, updating privacy policies, establishing legitimate interest, data subject rights, and fines for non-compliance. The document aims to help marketers understand and comply with the GDPR which takes effect on May 25th, 2018.
The document discusses new regulations under the General Data Protection Regulation (GDPR) that will take effect in May 2018. It summarizes guidance available from various data protection authorities on GDPR compliance. Key areas discussed include obtaining valid consent, conducting legitimate interest assessments, ensuring proper documentation, and using different channels like direct mail and email for marketing communications in light of the new consent requirements. Many businesses have yet to fully prepare for the major changes required to comply with GDPR.
This document provides an overview of key aspects of the General Data Protection Regulation (GDPR) for businesses:
1) It outlines the six principles of GDPR for processing personal data, including lawfulness, transparency, purpose limitation, data minimization, accuracy, and storage limitation.
2) It explains that GDPR applies to any organization that processes personal data of EU individuals, including data controllers and processors.
3) It defines personal data and sensitive personal data, and outlines the legal bases for processing each type of data, including consent, contractual obligations, and legitimate interests.
4) It provides guidance on complying with GDPR requirements such as conducting a data inventory, managing consent and privacy notices,
After ensuring compliance as a controller and processor of data, Reddico created this presentation for the team - offering further guidance and information on our processes and how we've complied. For accuracy purposes, some information comes directly from the ICO's guidelines.
The GDPR changes are fast approaching and time is running out to prepare yourself and your data. GDPR is an important topic that you will need to know inside out for your business and marketing to succeed. CommuniGator can help you get fully prepared for its arrival.
We are here to answer YOUR GDPR questions to arm you with everything you need to ensure you are compliant come May 2018.
Find out how the new data law will affect your B2B marketing abilities. We answer all your questions with a Q&A section from our experts in the field – so you can really get to grips with the changes.
We cover:
- The good the bad and the ugly of GDPR
- Your own checklist to becoming compliant
- How to get your existing data ‘double opted-in’
- Answers to your burning questions!
What does GDPR actually mean to you as a business, what are the rights of individuals and how do you have to apply them, around Subject Access Request, Right to Erasure / be Forgotten, Consent and Opt In and Out and Personally Identifiable Information and Personal Data
How will GDPR affect your business - Marketing Fox & Birkett LongLouise Owens
This document summarizes a seminar on post-GDPR marketing. It began with an overview of creating a marketing strategy, including evaluating current efforts, setting objectives, developing a strategy, implementing a plan, and measuring results. Building an audience was discussed, emphasizing growing a database organically and using a CRM. Marketing automation was introduced as a way to automate marketing actions like email workflows. The seminar concluded by offering attendees a discounted marketing strategy workshop.
This document summarizes a GDPR breakfast briefing that was held on March 8, 2018. It discusses why the new GDPR regulations are being introduced, as the current Data Protection Act is outdated. Key points of the new GDPR are outlined, including increased responsibilities for controllers and processors of personal data, new rights for individuals, and the six principles of lawful personal data processing. Businesses are advised to conduct a data audit, develop a GDPR compliance strategy and roadmap, and address questions about registration, training, data protection officers and data breaches to prepare for the introduction of GDPR by May 2018.
EMMA’s EMEA Regional Director Joseph Yammine explains how the EU’s General Data Protection Regulation applies to the Health Care Industry and how you can prepare your team to follow the regulation and avoid any data breaches.
The General Data Protection Regulation (GDPR) is a European Union law that strengthens and unifies data protection for individuals within the EU. It aims to give control to individuals over their personal data and simplify the regulatory environment for international business. Key provisions include strict rules on consent, rights of access and erasure, breach notification, and increased fines. Under GDPR, all companies that collect EU citizens' data must comply with regulations regarding how personal data is collected, processed, stored, and protected. [/SUMMARY]
GDPR Breakfast Briefing - For Business Owners, HR Directors, Marketing Direct...Harrison Clark Rickerbys
Slideshow from GDPR Breakfast Briefing - For Business Owners, HR Directors, Marketing Directors, IT Directors & Ops Directors, on 7th March 2018 at Hilton Puckrup Hall
The EU’s General Data Protection Regulation (GDPR) takes effect on May 25, 2018. GDPR significantly increases the requirements imposed on companies touching the personal data of EU citizens, and also increases oversight by the EU member states’ data protection authorities. And the consequences of non-compliance under GDPR are massive—the greater of €20 million or four percent of the company’s worldwide turnover.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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Boost Your Instagram Views Instantly Proven Free Strategies.pptx
How to get prepared for the GDPR
1. INSERT INFORMATION CLASSIFICATION HERE
General
Data
Channels
UX / CRO
Consent or Legitimate
Interest?
The big question for marketing.
Public
2. INSERT INFORMATION CLASSIFICATION HERE
Lawful basis
To process personal data under GDPR, you require a legal basis:
• Consent
• To perform a contract
• Legal compliance
• Protection of vital interests of a person
• Public interest or official authority
And the big one for marketing!
6(1)(f ) – Necessary for the purposes of legitimate interests
pursued by the controller or a third party, except where such
interests are overridden by the interests, rights or freedoms of
the data subject
“the processing of personal data for direct marketing purposes
may be regarded as carried out for a legitimate interest.” Rec 47
Public
3. INSERT INFORMATION CLASSIFICATION HERE
GDPR ,
not E-privacy
(PECR)
Public
GDPR is not about permission to send electronic marketing
(that’s another law)!
GDPR is about all of the other processing you do behind the
scenes as well:
• Segmentation
• Targeting
• Profiling
• Data matching
• Screening
Example; Electronic marketing needs to be compliant with
GDPR and Privacy and Electronic Communication
Regulations.
Just because you’ve got a tick box for electronic marketing,
doesn’t make you GDPR ready.
4. INSERT INFORMATION CLASSIFICATION HERE
Consent
Public
“any freely given, specific, informed and unambiguous
indication of the data subject's wishes by which he or
she, by a statement or by a clear affirmative action,
signifies agreement to the processing of personal data
relating to him or her”
ICO “The GDPR sets a high standard for consent.”
“Remember – you don’t always need consent. If consent
is too difficult, look at whether another lawful basis is
more appropriate”.
You will need to be specific about any use you will be
putting the data to.
5. INSERT INFORMATION CLASSIFICATION HERE
Legitimate Interest (this is the way many
businesses have been doing it since 1998)
Public
• Is it the most appropriate lawful basis for processing?
• Explain how or why we need an individual’s personal data
• Use a layered privacy notice/policy
• Give individuals the option to refuse marketing
• This right is explicitly stated, prominently displayed and it’s easy to exercise that right
• Collect the minimum data necessary and delete records after use
• Ensure you have a valid reason to process an individual’s personal data using your
legal legitimate interests
The processing of personal data for direct marketing purposes may be regarded as
carried out for a legitimate interest. Rec 47
6. INSERT INFORMATION CLASSIFICATION HERE
The Balancing Test
Public
Marketing is a legitimate interest of the data controller, but:
• Is the processing necessary for the direct marketing?
• Is any third party processing necessary for the purpose of direct marketing?
• Is their another way of achieving your legitimate interest?
• Would the individual reasonably expect this processing?
• Is the processing relevant to your relationship with the individual?
• Are you processing the minimum personal data required to meet your needs?
• Is this processing likely to harm or disadvantage the individual (what type of
marketing are you doing??!!!)
7. And finally…
Public
Don't wait for further guidance, work with what you have.
This law won’t go away, act now while the current
regulations are in place.
If whatever route you have chosen becomes damaging to
your business or seems impossible, ask advice from the
ICO or DMA, a better route may be possible.
Get someone in your organisation trained to Data
Protection practitioner level.
The first step is the data audit, if you haven’t started yet,
start one tomorrow.
Good Luck!