Gigya has opened a data center in Russia to assist companies in managing global privacy compliance as data privacy regulations become more stringent worldwide. The center will help ensure that client data remains within Russian borders, adhering to local laws while maintaining secure and responsible data management. This initiative reflects a growing trend among governments to enforce data residency requirements amidst increasing consumer privacy concerns.

1. DATA SHEET
Gigya Opens a New Data Center in
Russia to Help Companies Manage
Global Privacy Compliance
As companies expand their global customer
base, understanding and adhering to local data
privacy and storage requirements becomes an
ever increasing demand and potential risk. Opt-in
requirements, the ability to view and edit profile
data and now the requirement to
store data in a given geographic region increase
the regulatory risk and cost of non-compliance
as fines and risk of reputational damage mount. Gigya is committed to helping our
customers ensure they can be remain in compliance as the global fabric of privacy
regulations continues to evolve and change.
On September 1, 2015, the Russian Federation’s Personal Data Protection Act went
into effect. The bill mandates that companies that maintain online properties serving
Russian citizens must store those citizens’ data within Russian borders.
About Data Residency
The new Russian law reflects a global trend toward governments demanding that
their citizens’ data reside locally. Consider the recent regulatory shakeup in the EU,
where the previous Safe Harbor Framework for securing U.S.—EU data transfers
was struck down and ultimately replaced with the more stringent Privacy Shield
agreement. While this trend is certainly contentious, it shows no sign of slowing
down. In fact, since NSA contractor Edward Snowden’s revelations about the
agency’s activities in 2013, about 20 countries have either proposed or discussed
potential laws which would require Internet data in those countries to remain within
their borders.
This is one reason why Gigya employs a multiple data center strategy: to ensure that
our customers avoid risk while delivering the seamless and trusted experiences that
today’s consumers demand. Gigya is committed to ensuring that all of our clients doing
business internationally can continue to do so while remaining in compliance with local
laws. In this light, Gigya has invested in operating a data center located in Russia.
Managing Customer Privacy
with Gigya’s Russian Data Center

2. © 2016 Gigya, Inc. | 2513 Charleston Road #200, Mountain View, CA 94043 | T : (650) 353.7230 | www.gigya.com
Gigya, the Gigya logo, and Customer Identity Management Platform are either registered trademarks or trademarks of Gigya Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners. Gigya does not own any end user data or maintain any other rights to this data, other than utilizing it to make Gigya’s services available
to our clients and their end users. Gigya acts as an agent or back-end vendor of its client’s website or mobile application, to which the end user of our client granted permissions (if applicable).
Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients’ direction. For more information, please see Gigya’s Privacy Policy, available at
http://www.gigya.com/privacy-policy/.
Gigya_DS_Russian_Data_Center_201606
About Our New Data Center
With hardware wholly owned and operated by Gigya, our Russian facility marks our fourth
regional data center, including our sites in the U.S., Europe and Asia/Pacific regions.
Customers using our new data center can now meet the regulatory requirements imposed
by Russia while still securing the data of both their Russian and international user bases.
The new data center is primary, not secondary, so Russian consumer information will
remain discrete from data stored in our other data centers.
As part of the new law, any organization planning on processing and storing data in
Russia must submit a detailed notification document to authorities before it begins
doing so. Gigya will assist customers using our new data center in fulfilling this
complex requirement, and ensure that all required processor information is provided.
How Does Your Business Benefit?
The reality of today’s hyper-connected world is that much of our lives are now online,
with estimates showing that there may be as much as 5,200GB of data for every person
on Earth by 2020. With so much information about us online, privacy is now top-of-mind
for consumers, who want the benefits that big data technologies enable but also want to
ensure that their privacy is respected and their data stored both responsibly and securely.
It’s also a primary concern for businesses, who must establish trustworthy relationships
with consumers in order to compete.
Answering this challenge, Gigya has built a platform from the ground up to collect and
manage customer identities at massive scale while storing this information securely and
helping companies comply with local data regulations wherever possible. In addition Gigya
keeps pace with the privacy policies of more than 25 social networks and other third-party
identity providers. This enables our more than 700 global customers to drive new business
value in international markets with minimal risk, while building trust with their customers.