This document discusses using vendor managed inventory (VMI) to improve out-of-stock avoidance (OSA) and contribute to growth. It provides examples of how VMI has benefited companies like Danone Belgium and Billa, a retailer in Russia. Specifically: - VMI allows suppliers to manage a retailer's stock levels, using open data and placing orders. This can reduce total supply chain stock levels and the bullwhip effect while improving service levels. - Danone Belgium saw improved OSA results from using VMI. Billa also saw a 10% increase in OSA and 8.7% sales growth after implementing central ordering, a form of VMI. - VMI streamlines