The document summarizes client cases using ODS2's field marketing software. It describes 5 business cases: 1) Unilever uses it to collect store shelf insight to increase product availability. 2) Logitech uses it to check product availability across 20 countries. 3) Sonos uses it to plan and report on store visits. 4) De Master Blenders uses it to plan and report product demonstrations. 5) KPN uses it to plan door-to-door sales and analyze fiber subscription sales in real-time. The software provides insights, performance monitoring, issue identification, and optimization for each company's retail and sales operations.

1. CLIENT CASES
DEVELOPMENT WITH A DIFFERENCE

2. THE CLIENT CASES
In this presentation, some testimonials
Of ODS2 customers are presented

3. 1. BUSINESS CASE UNILEVER
GOAL
To collect insight, and influence the product availability
on the shelf. Increase the share of shelf of a variety
of Unilever products in Super Markets and Drug stores.
OPERATIONAL PROCESS
• 60 field merchandisers, of an external sales force, daily check all super
markets & drug stores. (goal is to visit each outlet once per week)
• Each store is checked for all main product categories of Unilever. Per
visit, the merchandisers have to fill in a questionnaire in ODS2 with
questions about:
• Displays, Product availability,
• Shelf space, Stock,
• Promotion materials & taking pictures

4. 1. BUSINESS CASE UNILEVER
RESULTS
• Insights in performances per product
category, per retail chain and per
individual store.
• Performance has increased, like OSA
(On Shelf Availability), OOS (Out-of-
stock) and VOID (no shelf space
reserved)
• Faster knowledge of optimal retail
processes.
• Accurate and objective measurement
of retailers, enabling Unilever to get
better results.
• All data is managed by ODS2 into a
real-time dashboard, the monitor for
the Unilever management.

5. 2. BUSINESS CASE LOGITECH
GOAL
Store checking EMEA wide on the product availability
of all Logitech main product categories
(mice, key boards, pc gaming, tablets)
OPERATIONAL PROCESS
• Up to 20 countries, 5.000 visits per month, divided by 20 local external field
forces.
• Each country works locally, only reporting is centralized (EMEA wide).
• Monthly check all external retail sales outlets of Logitech
• Each store is checked for all main product categories of Logitech. Per visit, the
merchandisers have to fill in a questionnaire with questions about:
• Displays, product availability
• Shelf space, stock
• Promotion materials & taking pictures

6. RESULTS
• Logitech achieves insights in their
performances per product category, per
retail chain, per individual store:
• Displays, Product availability,
• Shelf space, Stock,
• Promotion materials & taking
pictures
• For the first time Logitech is able to
respond in real time to the actual
situation in the stores where their
products are sold.
• Logitech can compare the results from
all their field marketing agencies
now, this enables them to improve
quality in their field marketing force.
2. BUSINESS CASE LOGITECH

7. 3. BUSINESS CASE SONOS
GOAL
Planning and reporting of store visit from
the EMEA and AMPAC organization on several field activities:
Merchandising, Training, Customer journey and Sales/Demo
OPERATIONAL PROCESS
• Projects are divided by region / country
• AMPAC is 1 centralized project
• In EMEA, each local country has its own project (so no centralized
reporting)
• Monthly check all external retail sales outlets of Sonos: mass
retail, independents, etc.
• In EMEA
• in AMPAC (f.e. Best Buy)
• Each store visit is reported depending on the activity that has taken place

8. RESULTS
• Per country Sonos is able to
monitor closely what the position
of Sonos is within the retailers.
• Sonos is able to respond directly
to crucial findings from the field
marketing force
3. BUSINESS CASE SONOS

9. 4. BUSINESS CASE DE MASTER BLENDERS
GOAL
Planning and reporting of in store demonstrations of
Senseo Sarista (co-production Philips / Douwe Egberts)
in the Netherlands.
OPERATIONAL PROCESS
• Operational side of the project is divided
into 3 executing agencies
• One-time or recurring in store demo of
Senseo Sarista in consumer electronic
stores or super markets

10. RESULTS
• Insights in customer feedback
(opinion, interest, like-ability)
• Visualized insights:
• How their brand is
represented
• The instore position of the
demonstrator (and
correlation between demo
position and sales results)
• Achieving the tools to optimize
their customer instore
communication (reasons to buy)
4. BUSINESS CASE DE MASTER BLENDERS

11. 5. BUSINESS CASE KPN
GOAL
• Planning of field sales staff in B2C market.
• Direct sales by Door-to-Door customer pronouncement
• Real-time analysis of Door-to-Door sales of Fiber subscriptions
OPERATIONAL PROCESS
• Operational side of the project is divided into 3 executing agencies
• Field staff is divided into regions
• Each field sales agent daily visits 60 pre-defined consumer house addresses
• From each visit (door opened or not), the agent has to fill in a visit form
• Door opened Yes/No
• Sales interview Yes/No
• Customer interest
• Order yes/no
• Order details

12. RESULTS
• Direct en real-time order
collecting and order processing.
• Increased quality in the door to
door sales force, since per agency
the results can be monitored
closely.
• Data enrichment per location
• Achieve direct insights in the
reasons to buy (and not to buy!)
per region, client group, etc.
• Achieving the insights to optimize
the sales pitch at the door
5. BUSINESS CASE KPN

13. U.A.E.
ODS2 FZ LLC.
DIB1, Suite 302,
Dubai Internet City
P.O. Box. 502675, Dubai
T. +971 44456840
F. +971 44456841
E. info@ods2.com
CANADA
ODS2 Inc.
94 Cumberland Street
Suite 601, Toronto,
Ontario, M5R 1A3
T. +1 (647) 347 2800
F. +1 (647) 347 2900
E. info@ods2.com
THE NETHERLANDS
ODS2 B.V.
Neptunusstraat 15
7521 WC
Enschede
T. +31 (0)53 461 86 92
F. +31 (0)53 431 20 56
E. info@ods2.com
UNITED STATES
ODS2 LLC
2500 Broadway
Building F, Suite F-125
Santa Monica,
California, 90404
T. +1 (647) 347 2800
E. info@ods2.com
More information or a live demonstration,
please contact
BEN OUDE ALINK (EUROPE) | ben@ods2.com, +31 (0) 6 3934 8170
MARK HEKKELMAN (EUROPE) | mark@ods2.com, +31 (0) 6 1205 8830
STEVE SLOAN (UNITED STATES) | steve@ods2.com, (310) 994-7944
CONTACT