2. IT-company with a 10-year experience in ERP
and sales management systems development
80+
Specialists
in the staff
Holacracy
Flexible company
management
SCRUM
Flexible development
management
PMBOK
Project Management
Standardization and automation of business
processes with in-depth FMCG market expertise
Analytical systems development
Creation and market launch of service IT products
Project Management
IT services support and users training
Key competencies:
+380 44 364 88 30 effie.uaipland.com.ua
3. effie.uaipland.com.ua +380 44 364 88 30
Increase in sale-out from store
shelves of retail chains for
manufacturers
The business processes designer
allows you to manage field em-
ployees and monitor each step
Provision of a high ROI index to
trade marketing activities
Conscious adjustment of strategies
based on analytical information and
actual data obtained from store
shelves
Retail chains targeted sales management service
Capital investments-free. Subscription fee can be cancelled at any time.
for FMCG manufacturers
4. effie.uaipland.com.ua +380 44 364 88 30
How does our sevice work?
ACT
PLAN
DO
CHECK
DEMING
CYCLE
(PLAN)
(DO)(ACT)
Type something (CHECK)
,
Conscious management
decisions and setting tasks
for implementation
Analysis of online analytics
related to agreements fulfilment,
marketing actions and information
collected from the shelves
Checklists, standards and tasks
on initiatives and strategies are
to be created in the office
Checklists with photoreports
are to be filled and tasks are
to be completed in the stores
Planning
ExecutionAdjustment
Control
5. effie.uaipland.com.ua +380 44 364 88 30
Continuous improvement
of your business Increase your sales through efficient management
of assortment and shelf prices
Monitor the usage of marketing funds
Introduce new КРІ (payroll optimization)
Improve observance of the standards of work with
the points of A, B, C categories
Increase the quality of production planning and
goods purchase
Improve the quality of shelf stock management
Improve the results of trade marketing
activities
Consolidation
through
Standartization
Continuous
Improvement
Standard
Standard
Act Plan
DoCheck
Act Plan
DoCheck
Time
QualityImprovement
6. effie.uaipland.com.ua +380 44 364 88 30
Functionality
Compliance of the assortment matrix
Prices monitoring and comparison with competitors
Price movements dynamics
Actions and promotions monitoring
Facings matching
Production dates monitoring
Mobile employees efficiency
Merchandiser visit card
Recommended points for store check
Other reports
Visualized web analytics:
Designers
– of business processes
– of working day formation
– of visit steps
– of customized forms of informa-
tion collection
– of routes
– of check-lists
Personal tasks
Website of monitoring:
7. effie.uaipland.com.ua +380 44 364 88 30
Functionality
Step by step tasks execution without the possibility of
the required steps omission;
Personal commissions performance;
Products shelf life monitoring;
Work on trade marketing activities;
Questionnaires completion for analytic purposes;
Photoreports creation and sending; planograms cata-
logue;
Fixed time of each visit step;
GPS tracking with fake coordinates monitoring;
Field training of employees;
Store check;
The installed KPI monitoring.
Mobile App:
8. effie.uaipland.com.ua +380 44 364 88 30
Growth of the key indicators of our customers
in the first month of operation
From13%
74% > 96%52% > 98%60% > 100%
42% > 96% 40% > 80% 20% > 70%
Sales growth
Implementation of shelves
shares agreements with the suppliers
Compliance of the
assortment matrix
Marketing plans
completion
Discipline of visiting
sales points
Working day at the point
of sale (20% on the way)
Sales points
coverage
Data based on actual indexes of the existing customers
9. effie.uaipland.com.ua +380 44 364 88 30
Our service has been already used
effie> is an efficient tool of rapid response that
allows you to manage sales to achieve greater re-
sults. The quality and speed of reporting are of
great importance, both for internal use, and for dis-
tributors and manufacturers
Anna Firsova, Director
I admit, I did not see nothing new and unusual in
effie> at first – "habitual", "standard" functionality.
But when IPLAND representatives held a presentation
for us, I realized that this particular development is
very useful in the context of monitoring and con-
trolling of all company processes
Vladimir Filonenko, Head of the Trade and Marketing
Department
The dynamic reporting system is one of the effie>
advantages. We received a unique tool that allows
us to promptly make managerial decisions and
monitor the work of employees in stores
Oleksandr, National Director
effie> coped with all tasks with an excellent mark.
This particular service was the answer to all our
questions. With its help, we can now control labor
discipline and quality of work in stores
Iryna Kliuchnikova, Regional Leader of Merchandising
Project
10. effie.uaipland.com.ua +380 44 364 88 30
Why effie>?
No capital
investment needed
Quick
free start
Indexes growth in
the first month
Support and
training
Free update
& new features
Cancel
at any time
11. Nikolay Guban — Your personal manager
(044) 364 88 30
(050) 593 39 18
guban.n@ipland.com.ua
Try for free and discover:
27, Nikolaya Krasnova Street, Kiev, Ukraine
How merchandising budgets are spent – the field staff team efficiency
The actual data percentage in the reporting you receive from the store shelves
The real percentage of agreements implementation by chains (shelves share, facings, POS-materials etc.)
How will the clear implementation and monitoring over tasks accomplishment increase the ROI of trade
marketing initiatives and sale-out
