The document is an SEO audit report that analyzes various aspects of a website's search engine optimization. It examines the domain information, hosting details, ability to be crawled, canonical issues, use of technologies like Flash, banned URLs, sitemaps, robots.txt file, status and indexing on search engines, on-page elements, keyword rankings, and social media presence. It then provides recommendations to improve the site's on-page and off-page SEO.

1. By
Author Name
Vishal Doiphode
2011
SEO Analysis Report

2. SEO Audit Report for Page 2 of 10
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Table of Contents
1. SEO Audit .............................................................................................................................................3
1.1 Domain Information............................................................................................................................3
1.2. Hosting Information ...........................................................................................................................4
1.3. SEO Crawl............................................................................................................................................4
1.4. Canonical URL Check..........................................................................................................................4
1.5. Check for use of Flash/Frames/Ajax.................................................................................................5
1.6. Google Banned URL check..................................................................................................................5
1.7. Sitemap (XML & HTML) .....................................................................................................................5
1.8. Robots.txt.........................................................................................................................................5
2. Website Analysis .................................................................................................................................7
2.1. Website Status on Search Engines.....................................................................................................7
2.2. On Page Analysis.................................................................................................................................8
2.3. Ranking Analysis.................................................................................................................................8
3. Online Social Media Presence.............................................................................................................9
4. Search Engine Optimization Recommendation ..............................................................................10
4.1. On page Recommendation...............................................................................................................10
4.2. Off page Recommendation...............................................................................................................10

3. SEO Audit Report for Page 3 of 10
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1. SEO Audit
Search engine optimization (SEO) is the process of improving the volume
and quality of traffic to a web site from search engines via "natural"
("organic" or "algorithmic") search results.
Search engine optimization improves the organic traffic to the website by
increasing the search engine ranking position (SERP) and also it helps the
crawler index all the pages of the website. SEO can be used to generate
traffic through organic listings over the long term.
We have conducted an SEO audit for your website and below are the
observations from the same. We have analyzed your home page
iso.ascentworld.com
1.1 Domain Information
In most cases the domain information and host server information will
vary. To have a control over the website these information are most
needed. This also will give the created and expiration date and age of the
domain.
Sr.No Details Domain Information
1. Url http://iso.ascentworld.com/
2. Website Registrant
3. Created Date
4. Expiry Date
5. Domain Age

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1.2. Hosting Information
Information about the server like IP address with www and without www,
website associated country/territory, server type and website registered
address. Sometimes IP address may vary for both www and non www
version of the website. This will lead to duplication of website and
duplication of content.
Sr.No Details Hosting Information
1. IP Address
2. Hosting Company Name
3. Hosting Company Url
4. Server Location
5. Server Type
6. C Class Ip Hosting
1.3. SEO Crawl
The site is checked with a site crawler simulator to check if the site can be
crawled by the search engine bots. If the web pages are not crawled then
the web pages won’t be listed out in the search engine database and web
page won’t be shown up in the search engine results like Google and
Yahoo.
Result:
Recommendations:
1.4. Canonical URL Check
A canonical problem exists were a site can be found by using the
www Version (http://www.yoursite.com) and the non www. version
(http://yoursite.com) This creates a problem because it can be seen as
duplicate content by the search engines and one version can be removed
from their indexes – the problem arises when the wrong version is deleted
(this is usually the non www. version)
Result:

5. SEO Audit Report for Page 5 of 10
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Recommendations:
1.5. Check for use of Flash/Frames/Ajax
Search engines cannot crawl and index flash, frames and Ajax. Excess
usage of the
Above mentioned techniques tamper the visibility and performance of the
website in Search engine results.
Result:
Recommendations:
1.6. Google Banned URL check
This check looks to see if a URL has been banned from the Google, this can
be for a variety of reasons and action needs to be taken if it has
been removed from the index.
Result:
Recommendations:
1.7. Sitemap (XML & HTML)
A site map is essential for every web site in order to keep the site linked
well; each page should at least be linked to the sitemap. A good site
infrastructure allows the search engine spiders to crawl the entire site and
therefore ensure all pages of the site are present in the indexes of the
major search engines.
Result:
Recommendations:
1.8. Robots.txt

6. SEO Audit Report for Page 6 of 10
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Robots.txt" is a regular text file that through its name, has special meaning
to the majority of "honorable" robots on the web. By defining a few rules in
this text file, you can instruct robots to not crawl and index certain files,
directories within your site, or at all.
Result:
Recommendations:

7. SEO Audit Report for Page 7 of 10
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2. Website Analysis
Here we can analyze the website with respect to the search engine
presence, number of pages indexed, number of Back links to the website
and the recent spider crawl date.
2.1. Website Status on Search Engines
Sr.No Details Website Status
Google Yahoo Bing
1. Website Presence NA 567
2. Indexed Pages
3. Back Links
Alexa Rank & Page Rank
Alexa Rank Page Rank

8. SEO Audit Report for Page 8 of 10
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2.2. On Page Analysis
These are the most need factors to be checked before optimizing a
website. Proper implementation will help keyword ranking in search engine
for your website.
Sr.No Details On Page Analysis
Information
1 Title Tag
2 Meta Tag
3 Header Tags
4 Bold Tags
5 Alt Attributes
Recommendations:
2.3. Ranking Analysis
Keyword Google.com Competition Current rankings of
www.example.com
Recommendations:

9. SEO Audit Report for Page 9 of 10
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3.Online Social Media Presence
Social media is taking precedence in the online world. Social media is
favored by people and crawlers. People spend a lot of time on social media
like face book, linkedin, dig and twitter and crawlers/search engines like to
follow people.
Presence of a website on social media indicates that the business is at par
with the technology and provides more visibility to the business. It helps
people to find business on internet and crawlers to visit your site easily and
regularly.
Result:
Recommendations:

10. SEO Audit Report for Page 10 of 10
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4.Search Engine Optimization
Recommendation
4.1. On page Recommendation
Result:
Recommendations:
4.2. Off page Recommendation
Result:
Recommendations: