Daewoo Express Ltd was incorporated in 1997 in Pakistan by a Korean company. It began express bus operations in April 1998 and city bus operations in November 1999. The company was initially invested with $1 million and has a total estimated cost of $6.526 million. It initially operated with 20 buses. The company aims to provide quality transportation services and achieve market recognition. It has various departments and services including express bus, city bus, and cargo transportation. The CEO is C.I. Kim and it has over 700 employees across its operations.

2. Group Members
 Talha Yaqoob 0037
 Ch. Haider Saleem 0009
 Hassan Sarfraz 0060
 Ammad Bajwa 0055
 Qadeer Bashir 0057

4. A timeline of the operations and beginnings of Daewoo
Express Ltd:
 Incorporated by Korean Company
 CEO C.I Kim
 December 1997 -
 April 1998 - Beginning of Express Bus Operations
 November 1999 - Beginning of City Bus Operations
 January 2004 - Took Over by Sammi Corporation,
Seoul, Korea
 Started with 20 buses.

5.  Initial equity investment was of US $ 1 million
 The total cost of the project has been estimated at $
6.526 million
 It Was Started With 20 Busses Initially

6.  “To be the superlative business institution in Pakistan
& achieve market recognition by delighting
commuters’ with quality services as well as the range of
product offerings at modern state of the art Motorway
Service Areas.”
 An organizational environment that fosters
professionalism, motivation & quality by adopting our
core values & services.

7.  Express Bus Service
 For customer traveling
 City Bus service
 Within a city travelling service
 Cargo service
 For Consignments and Bilty

8.  Chief executive officer C.I.Kim
 Mr. Sheikh Munawar Saeed is G.M
 Mr. Khuram Mirza is D.G.M

9. CEO
C.I.Kim
Accounting
Ahmed Naeem
H.R
Ahtasham
Operation
Manager
Cargo
G.M
Sheikh Munawar
Saeed
Marketing
Manager
Sales Manager
Finance
M. Ali
Logistics
WorkShop
Admin

10.  The Company has many departments like
 Operation
 Finance
 Admin
 HR
 Training
 Workshop
 Cargo
 Logistics etc.

11.  Level or stage of moral development
 The company conduct work shops for their employees
through which they are enhanced and they improve
their performance.
 Individual characteristics
 It mostly depends on the employee’s individual behavior
 Organization Structure
 Organizational structure of Daewoo is much more co-
operative with the customer as well as with the work
staff. They listen to the employees and gets important
feedback to make their policies.

12.  Daewoo Express is much more conscious about their
time and there in and out. The organization’s plus point
is the time conscious and it is very strict in this issue.

13.  Daewoo Express’ intention is to provide our employees
and subcontractor drivers with a safe and rewarding
workplace in which they feel part of a dynamic and
growing business. This includes support and a genuine
career path for all employees. Our business is actively
involved in maintaining appropriate levels of
occupational health and safety standards whilst
obeying all local and federal laws.
 The Organization is also considering about the
environment and general public safety.

14.  HR Policy
 Daewoo Pakistan conducts training session to enrich the
employee knowledge
 Job Security
 The job security is enhanced
 Learning and Development
Daewoo Pakistan also give awareness for importance of
training
 Performance Appraisal
steps shown for the motivation of extraordinary
performer.

15.  There is an open environment in the Daewoo which
allows the employees to communicate with each other.
Before making the decisions the top level managers
discuss it with their supervisor or employees. The
organization allows the employees that anyone of
them can meet the general manager

16.  Span of control is narrow. There are less people under
one person in the organization. Because it also controls
regional basis teams.
 Not Only the CEO takes the decisions but also gets
feedback from employees and public also. Every man in
the organization follows the decisions of Management.

17.  The process of decision making is held in organization
both by centralization process and decentralization.
The decision making in Daewoo is held by
Management of the company.
 The process of controlling takes place in Daewoo is
through CCTV cameras
 If any employee caught in unethical practice he must
be punished by the organization first he is threaten by
the organization and in the second option the
organization deducts its salary.