SlideShare a Scribd company logo
Analyzing Services Marketing Aspects of…
 
The Company ,[object Object],[object Object],[object Object],[object Object],[object Object]
DHL NETWORK
Dreams & Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Trust DHL? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research at DHL ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quality-The Oxygen at DHL ,[object Object],[object Object],[object Object],[object Object]
Keeping Up With Technology ,[object Object]
Keeping Up With Technology ,[object Object]
Keeping up with Technology ,[object Object]
Keeping up with Technology ,[object Object]
Keeping up with Technology ,[object Object]
Keeping up with Technology ,[object Object]
Keeping up with Technology
Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Going the Extra Mile: Ethics ,[object Object],[object Object],[object Object]
Business Divisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DHL Customers ,[object Object],[object Object],[object Object]
Making Intangible, Tangible… ,[object Object],[object Object],[object Object]
Types of Services  Services Accounts (B2B) Retail  (B2C) ,[object Object],√ √ ,[object Object],√ √ Import Express √ √ Heavyweight Parcel Express √ √ ,[object Object],√ √ ,[object Object],√ √ ,[object Object],√ √ ,[object Object],√
So What’s Different? ,[object Object],[object Object],[object Object],[object Object]
 
So What’s Different? ,[object Object],National Channel  : Big accounts like big corporations, textile, banks etc. Relationship Segment  : Mid size accounts like small textile companies, oil and gas companies and surgical Direct Segment  : retail customers National Sales Manager National Segment Manager Relationship Segment Mngr. Direct Manager ASM ASM ASM ASM TSM TSM TSM TSM TSM TSM TSM TSM Retail  Managers Tele Sales
So What’s Different? ,[object Object],[object Object],[object Object],[object Object]
A Typical B2C Ad
A Typical B2B Ad
So What’s Different? ,[object Object],[object Object],[object Object]
But..Everything’s Not Perfect  ,[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object]
[object Object],[object Object]

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