This document presents information about Fair & Lovely skin fairness cream brand. It discusses the history of the brand starting in 1975 as the world's first fairness cream. It outlines the brand's various skin lightening products and competitors. The document also covers Fair & Lovely's target market of young women aged 18-35, and its scholarship programs to support education for women in India. A SWOT analysis identifies the brand's strengths in market presence, weaknesses in issues with activists, opportunities in new products and empowerment programs, and threats from competitors and legal challenges.

1. A
presentation
on
fair & lovely
presented by : Hanisha Akoliya
presented to : komal madam
MAM-2
En.no=01
SMT. S. H Gajera MBA Mahila
College
6 February 2017 1

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3. History
• fair& Lovely developed in 1975, is the
world’s first fairness cream. It contains no
bleach or harmful ingredients. Instead, it
provides visible fairness in a safe and
reversible process.
• In 2003, it was rated as the Twelfth Most
Trusted Brand in India by ACNielsen ORG-
MARG. In 2004, it was identified as a Super
Brand.
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4. Con…
• Fair & Lovely’s skin-lightening technology is
known to be the best in the world! However,
this hasn't stopped the brand from
innovating further to pioneer the
development of cutting-edge fairness
solutions.
• Fair & Lovely’s brand-essence of ‘Restriping
Destiny’ has played decisive role in its
noteworthy presence in over 30 countries
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5. PRODUCT
• lovely Original & Lovely Ayurvedic Fair
• Balance & Fair
• Lovely Multivitamin & Lovely Active Fair
• Sun block & Fair
• Lovely Men Active & Lovely Anti-Marks Fair
• Lovely Winter Fairness & Fair
• Lovely Max Fairness For Men & Lovely
Forever Glow For Ageless
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12. Punch line of fair &
lovely
“ khud par karo yakeen”
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15. Competitors
• 1.Fairever (Cavin Care)
• 2. No Marks (Ozone Ayurvedics)
• 3.Vicco
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16. Scholar ship
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17. TARGET MARKET SEGMENTING ON THE BASIS
OF
• DEMOGRAPHY Young women
• aged 18-35 There is repeated evidence that
schoolgirls in the
• 12-14 years category widely use fairness
creams.
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18. GET A HIGHER EDUCATION
• The candidate should have passed 12th
Standard.
• Candidates should have secured minimum
60% in the 10th and 12th standard.
• Scholarship is open only to women with
Indian citizenship.
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19. Con…
• Candidates should want to pursue
graduation, post graduation and PhD
studies from Government Recognised Indian
Universities.
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20. DEVELOP YOUR CAREER
• The candidate should have passed 8th
Standard.
• Candidate should have secured minimum
50% in 8th standard and above throughout
the schooling.
• Scholarship is open only to women with
Indian citizenship.
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21. START A BUSINESS
• The candidate should have passed 12th
Standard.
• Candidates should have secured minimum
50% in the 10th and 12th standard.
• Candidate should have at least 3 years of
relevant work or business experience.
• Scholarship is open only to women with
Indian citizenship.
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22. SWOT Analysis
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23. Strength
• Fair & Lovely brand is Worlds first and
largest Fairness cream brand
• Presence in 40 countries and a value of
around Rs.6 billion
• Line Extension to premium soap „ Fair and
Lovely Soap‟
• Enjoys high levels of Consumer Awareness
for the brand

24. Weakness
• Categorization of women on the basis of
skin color, has led to manyissueswith
activists and human rights leading to
Negative Publicity
• Extremely tough competition in skincare
market

25. Opportunity
• Fair & Lovely Foundation which aims at
empowerment of women
• Fair & Lovely Scholarship for
underprivileged girls
• Introduction of „Men Active‟ fairness cream
for Mint

26. Threats
• Several competitors in the market
• Challenges to deal with consumer choice
and buying behavior
• Legal issues often hamper the brand
imageCompetitors