Asian Paints Ltd is India's largest and Asia's third largest paint company with operations spanning 26 countries. It produces decorative paints, industrial coatings, and chemicals. The company has 10 manufacturing plants across India and focuses on quality control through techniques like prevention, inspection, correction and improvement. Asian Paints aims to be among the top five global decorative coatings companies and ensure environmental sustainability at its plants. It has an effective supply chain network with raw material suppliers, processing centers, distribution centers and depots integrated across the country.

1. MANAGEMENT FOUNDATION ASSIGNMENT
PRESENTED BY : AYUSH JADON
BBA
1st SEMESTER
SECTION – A
SUBMITTED TO : AASTHA MAM
TOPIC : ASIAN PAINTS LTD

2. INTRODUCTION
BOARD OF DIRECTORS
PRODUCTS
PLANT LOCATION TYPE
MARKETING AND ADVERTISING STRATEGY
VISION AND GOALS OF ASIAN PAINTS
TOTAL QUALITY MANAGEMENT
SUPPLY CHAIN MANAGEMENT
CONCLUSION
CONTENTS

3. INTRODUCTION
•Asian paints Ltd is an Indian Multinational paint company , headquartered in Mumbai,
Maharashtra , India.
•Asian paints is India’s largest and Asia’s third largest paints corporation.
•Asian paints is the holding company of Burger International.
•The founders is Champaklal Choksey, Chimnalal Choksi, Suryakanth Dani and Arvind Vakil.
•They founded on 1 February 1942.
•Asian paints is a one of the chemical industry.

4. Mr. Abhay vakil – (non-executive director)

5. COMPANY AND PRODUCTS :
Asian paints Ltd produce a chemicals, decorative paints, industrial finishing
products and coatings.
DECORATIVE PAINTS:
Royale
Apcolite
Tractor distemper
INDUSTRIAL FINISHING PRODUCTS:
Epoxy 2pk finish
Apcolite premium
COATINGS:
Smartcare damp proof etc….

7. PLANT LOCATION TYPE
S. NO. COUNTRIES NO. OF MANU..
PLANTS
LOCATION/OPERATING BRAND
1 INDIA 10 Ankleshwar & Sarigam (Gujarat), Patancheru (Telangana), Kasna (Uttar
Pradesh),Sriperumbudur(Tamil Nadu),Rohtak (Haryana), Khandala & Taloja
(Maharashtra),Mysuru (Karnataka), Visakhapatam (Andhra Pradesh)
2 SRILANKA 2 Asian paints causeway
3 NEPAL 2 Asian paints
4 BANGLADESH 1 Asian paints
5 INDONSIA 1 Asian paints
6 FIJI 1 Apco coating & Taubmans
7 SAMOA ISLAND 1 Taubmans
8 VANUATU 1 Apco coatings
9 OMAN 1 Asian paints Berger
10 BAHRAIN 1 Asian paints Berger
11 DUBAI 1 Asian paints Berger
12 EGYPT 1 SCIB paints
13 SOLOMAN
ISLAND
1 Apco coatings
14 ETHIOPIA 3 Kadisco` Asian Paints
TOTAL 26

8. MARKETING AND ADVERTISING STRATEGY
In 1950s the company launched a “washable distemper”,which was a balance
between the cheap dry distemper.
Promoting their brand Tractor Distemper, the company used “Don’t lose your
temper, use tractor distemper” in their advertising.
In 1954, “Gattu” – a mischievious boy with a paint bucket in his hand – was
launched as mascot. The mascot found appeal with the middle classes.
Oglivy & Marther, the advertising & launched marketing strategy by focusing
on festive occasion since in 1980 s with their tag line “HAR GHAR KUCCH KEHTA
HAI” means ‘Every Home Says Something’.
The company conducts many campaigns on their YOUTUBE,via short video
series.

9. Vision and Goals of Asian Paints
Asian Paints aims to be one of the top five companies in the decorative coatings industry (worldwide) by
enlarging its expertise in emerging markets.
The company is also working to assure environmental compliance and sustainability by focusing on
waste minimization and water conservation at all of its plants across India.
Its mission is to provide paints as per market demand while ensuring the desired level and quality of
customer satisfaction. Asian Paints emphasizes the continuous availability of the right product mix at the
right time.
Simultaneously, the company intends to take over the industrial coatings business by forming alliances
with established global partners

10. TOTAL QUALITY MANAGEMENT
Asian paints quality control is concerned with maintaining quality
standards.
The 3 stages are that are involved in effective quality control techniques
at Asian paints are Prevention, Inspection, Correction and Improvement.
Total quality management at Asian paints is termed as the concept that
considers all staff in an organisation as being accountable for quality.
Asian paints managements teaches it employees or be it workers how
to meet stakeholders needs and expecations efficiently and effectively.

11. SUPPLY CHAIN MANAGEMENT :
Asian paints head quarter in Mumbai
4 factories
18 processing centers
350 raw material and intermediate goods suppliers
140 packing material vendors
6 regional distribution center
72 depots are integrated

12. CONCLUSION :
Asian paints is certainly doing well for itself in the market with products
segmentation and positioning.
Its marketing strategies are effective, satisfying the consumer’s needs and
maintaining its brand image as undoubtedly one of the best in the industry .
The company’s marketing campaigns strike the right note with viewers and
keep them interested in what they have to offer.

13. THANK YOU