2. Coca-Cola company is the world's largest non alcoholic
beverage company.
Percentage of world’s population that recognize the logo is
96%.
It produces more than 500 brands in over 200 countries or
territories and serves over 1.8 billion servings each day.
Number of coca-cola brand drinks that are consumed per
second is 10,450.
It offers a portfolio of world class quality sparkling and still
beverages, starting with Coca-Cola® and extending through
over 400 soft drinks, juices, teas, coffees, waters, sports and
energy drinks that refresh, hydrate, nourish, relax and
energize.
4. About the company we had visited
• Company : Hindustan Coca- cola Beverages Pvt. Ltd.
• Location : Barunei Industrial Estate, Khordha, Odisha, 752055
• Capacity : 2415 bottles per minute(Including all Sections)
• Workers : 400
• Area
: 2.5 Sqr Kms
• Products : 16 Types
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Coca Cola
Diet Coke
Thums Up
Sprite
Fanta
Limca
Maaza
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Minute Maid Nimbu Fresh
Minute Maid Pulpy Orange
Minute Maid Mixed Fruit
Minute Maid Apple
Minute Maid Mango
Minute Maid Juice Grape
Minute Maid Juice Orange
• Kinley Water
• Kinley Soda
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8. Social Activities-cum-CSR
The company is recruiting unemployed youngsters from the different local rural areas.
Local villages and educational institutes are getting benefit through its CSR activities.
The villages are:
Jemadei
Taraboi
Gada Khordha
Jatni and many more…
The institutes are:
P.N. (Auto.) College, Khordha
Utkal University, BBSR
Revenshaw University, Cuttack
Saraswati Shisu Vidya Mandir, Khordha
B.J.P. High School, Khordha
and many more local & distance places…
Many Plantation Programs & blood donation camps are also being taken place by this
Company.
Influencing & encouraging rural skilled people to get retailer-ship for the sake of their
earning which helps the company for their sales increase as well.
12. MARKETING SRATEGY
Marketing involves getting the right product to the right place, at the
right time, at the right price and with the most suitable promotional
activity.
• Accelerate carbonated soft-drink growth, led by Coca-Cola.
• Selectively broaden the family of beverage brands to drive profitable
growth.
• Grow system profitability and capability together with their bottling
partners.
• Serve the customers with creativity and consistency to generate growth
across all channels.
• Direct investments to highest potential areas across markets.
• Drive efficiency and cost effectiveness everywhere.
13. • Better network (Covers whole of the India)
• Brand recognition (brand image among the
customers)
• Brand Equity (high brand equity in the
market)
• Advertisement policy (brand promotion
through various celebrities like Amir Khan,
Salman Khan, Akshay Kumar, Priyanka
Chopra and Many more)
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Gain of substantial base in rural areas.
Market penetration of soft drink is only 12%, so
there is a greater scope of increasing revenue of
TCCC.
Opening new outlets in those areas where its market
share is less.
Company is offering schemes for long term profit to
the retailer so that they get involved in long term
association.
Covering greater institutional areas targeting the
youth generation.
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O
Irregular visit of executives.
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Weak and irregular supply.
Low product availability.
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Scarcity of manpower.
T
Impulsive customer’s buy whatever is in
the offer, so company has to give offers
regularly.
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Health conscious people aren’t opting
soft drinks these days.
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Threat from local competitors as they
give offers at cheaper rates.
14.
15. RECOMENDATION
If coca cola will use strong marketing strategy it may raise barriers to entry,
thus decreasing the threat of new entrants to the industry.
Wastage control (As during the production of every batch 15-30 bottles are
wasted)
Augment its distribution facility to reach the market at the right time.
Better Research & Development methods and processes can be adapted by
the company to know what are the strategies competitors are adapting.
Invest heavily into products like Fanta & sprite in order to push the products
to its highest level.
