Shahid Siddiqui is seeking a career in sales and marketing. He has over 20 years of experience in sales management roles with companies in the FMCG and food industries. His experience includes setting sales goals and strategies, managing sales teams, developing marketing plans, and ensuring policies are followed. He is skilled in sales forecasting, budgeting, and negotiations.

1. SHAHID SIDDIQUI
CAREER OBJECTIVE
To establish my career in the dynamic field of Sales & Marketing and to enhance my skills
capabilities at optimum by working in the professional environment. Improves product
marketability and profitability by researching, identifying, and capitalizing on market
opportunities; improving product packaging; coordinating new product development.
PERSONAL PROFILE
• Father’s Name Abdul Razzaq Siddiqui
• Date of Birth December 13, 1973
• CNIC#. 420101-6404497-9
• MARITAL STATUS MARRIED
SALES MANAGER (South Zone)
ASTOR International (Revlon, Jolin & Freeman)
September, 2014 till to date
• Deals with different cosmetics, FMCG and skin care products.
• Set goals and objectives for sales team.
• Provide sales support and guidance to marketing team for product positioning.
• Recommend marketing techniques and tactics as per demand.
• Assist in field marketing programs to evaluate efficiency and effectiveness of
sales.
• Coordinates the involvement of sales support personnel and including customer
support services.
• Work with market management to ensure market-level strategic and business
objectives are met by sales team.
• Ensure company policies and procedures are followed by the sales team.
• Allocating areas to sales representative.
• Keeping up to date with products and competitors.
HOUSE # R-225 BLOCK 18, F.B.
AREA, SAMANABAD.
GULBERG TOWN,
KARACHI,
PAKISTAN
Contact #. 0300-2257283 Or 0311-2002628
E-mail: fast_shahid2011@hotmail.com
PROFESSIONAL EXPERIENCE

2. CITY SALES MANAGER
Golden Foods Industries
Karachi
October 2013 to September 2014
• Ensures consistent, profitable growth in sales revenues through positive planning,
deployment and management of sales personnel. Identifies objectives, strategies
and action plans to improve short- and long-term sales and earnings.
• Collaborates with GM sales in establishing and recommending the most realistic
sales goals for the company.
• Manages an assigned geographic sales area or product line to maximize sales
revenues and meet corporate objectives.
• Accurately forecasts annual, quarterly and monthly revenue streams.
• Formulates all sales policies, practices and procedures.
• Assists sales personnel in establishing personal contact and rapport with top
echelon decision-makers.
• Interprets short- and long-term effects on sales strategies in operating profit.
• Collaborates with Accounts and Marketing departments to establish and control
budgets for sales promotion and trade show expenses.
• Reviews expenses and recommends economies.
• Holds regular meeting with sales staff.
REGIONAL SALES MANAGER (South Zone)
Max Trading
November 2012 to October 2013
• Maintain market and Sales Force over the Karachi Territory for the products;
Bigen Hair Color, Cosmetics and Herbal Products.
• Sales and revenue generation.
• Business outreach strategies
• Promotion and sales tactics
• Develops and implements sales plans for targeted penetration of the retail market
and whole sales market.
• Exceeding monthly sales quotas on a consistent basis.
• Successfully grew the market from 30% to 100%.

3. TERRITORY SALES MANAGER
Kings Food (Pvt.) Ltd
Karachi
January, 2012 to October, 2013
• Planning to achieve the given targets of sales team
• Monitor assigned Sales team & their areas on daily basis
• Arranged Sales and Designed Targets for Sales Representative & Order Booker
• To look after their sales officers team performance weekly basis
• To look the distributors targets and achievements and payment schedule
• To lead the sales force, solve their work related problems and to communicate
them the policies imposed by the top management
M/S KINGS FOOD (Pvt.) Ltd.
I) CITY SALES CONTROLLER (Karachi)
From 2007 to 2012 January
• Meet assigned Primary & Secondary targets
• Monitor assigned Sales team & their areas on daily basis.
• To look after their sales officers team performance weekly basis.
• To make different types of plans and strategies of new business for the company.
• Arranged Sales and Designed Targets for Sales Representative.
• Target oriented and focused on short and long terms goals.
• Randomly Cheek the Display of our products at shop
II) TOWN SALES CONTROLLER (Hyderabad & Sukkar)
From 2005 to 2007
• Controlling sales targets of sales team and distributors giving guidelines to achieve
their targets.
• Planning to achieve the given targets of sales team.
• Monitor assigned Sales team & their areas on daily basis
• To look the distributors targets and achievements town wise.
• To keep eye on coverage, display and sales.
• Controlling Distributor and Sale Team
III) DISTRICT SALES CONTROLLER (Hyderabad, Sukkar & Quetta)
2002 to2005
• Handling Sole Distributors and Sub Distributors and Sale Team
• Achievements of Sales According the Target by Sales Team and Distributors.
• Planning to achieve the given targets of sales team.
• To contact with Distributors and check their stock flooring and order for supply.
• To look the distributors targets and achievements town wise.
• To keep eye on coverage, display and sales.
• Randomly Cheek the Display of our products at shops.

4. IV) SALES PROMOTION OFFICER (Karachi)
1999 to 2002
• Creates a plan of action for reaching goals.
• Achievements of Sales According the Target by Sales Team and Distributors.
• Planning to achieve the given targets of sales team.
• To contact with Distributors and check their stock flooring and order for supply.
• To look the distributors targets and achievements town wise.
• To keep eye on coverage, display and sales.
• Randomly Cheek the Display of our products at shops.
SALES REPRESENTATIVE
 M/S Hilal confectionery pvt. Ltd.

 1996 to 1999
KEY STRENGTHS
 Determines annual unit and gross-profit plans by implementing marketing
strategies; analyzing trends and results.
 Establishes sales objectives by forecasting and developing annual sales quotas for
regions and territories; projecting expected sales volume and profit for existing and
new products.
 Establishes and adjusts selling prices by monitoring costs, competition, and supply
and demand.
 Negotiating and good communication skills.
 Decision making.
ACADEMIC QUALIFICATION
• Graduation (Bachelor of Commerce) University of Karachi
• Diploma of Associate in Electronics (S.I.T.E) SINDH BOARD OF TECHNICAL
EDUCATION
• Metric ( Science with Electronics ) SINDH BOARD OF TECHNICAL
EDUCATION
COMPUTER LITRACY
• Ms Power Point.
• Spread Sheet.
• Microsoft Word.
HOBBIES / SOCIAL / OTHER ACTIVITIES
• Reading Books, Listening Music and net surfing
REFERENCES
• Will be furnished on request.