Hasan Abedi has over 15 years of experience in sales, marketing, and business development. He is currently the National Manager of Dealer Development at Shirazi Trading Co Pvt Ltd, where he designs sales and marketing strategies, manages multiple brands, develops new business opportunities, and explores strategic alliances. Previously he held roles like Regional Sales Manager at Mega Business Machine and Business Development Manager at Binary Vibes PVT Ltd, where he was responsible for sales target achievement, channel partner coordination, promotional activities, and business expansion. He has a Bachelor's degree in Commerce from the University of Karachi.

1. Hasan Abedi
Flat # H – 26, Carson Complex,
Gulshan-e-Iqbal Blk # 2
Cell: 0336 236 0062 – Res: 021 497 8888
EMPLOYMENT
EXPERIENCE National Manager Dealer Development, Shirazi Trading Co Pvt Ltd, Karachi,
Oct 2009 – Present
 Designing Sales and Marketing strategies for the channel partners.
 Managing multiple brands including Canon Commercial & Consumer Products, Sony
Medical Equipment & Inverters.
 Developed new business possibilities, creating client proposals for corporate.
 Coordination with premium channel partners & resellers.
 Explored and created new strategic business alliances.
 Initiated and designed sales promotional activities for Canon product.
Regional Sales Manager, Mega Business Machine, Karachi, July 2006 – Sep
2009
 Designing Sales and Marketing strategies for the channel partners.
 Managing multiple I.T. brands including Fujitsu-Siemens, Canon, Mercury & HP
 Developed new business possibilities, creating client proposals for corporate.
 Coordination with premium channel partners & resellers.
 Having focus not only on local market but International as well with emphasis on
Afghanistan & Iran & successfully developed channel partner in Afghanistan.
Business Development Manager, Binary Vibes PVT Ltd, Karachi, Oct 2005 –
June 2006
 Outlined E-marketing and direct marketing strategies for the local market.
 Initiated and designed sales promotional activities for software product.
 Developed new business possibilities, creating client proposals.
 Explored and created new strategic business alliances
Assistant Sales Manager, ABM Data Systems PVT LTD, Karachi Dec 2002 -
Sep 2005
 Promoted the sales of consumables & Epson printers through channel-sales and
corporate sector.
 Managed a team of 05 sales executives to generate the new customer-base in channel
and as well as in corporate sector.
 Achieved sales targets of PKR 12,000,000.
 Initiated and designed various sales promotional activities, discount offers for channel
sales.
Brand Manager, Globe Cosmetics, Karachi, May 1999 - November 2002
Swiss Miss, Mothercare, Admiral
 Developed and implemented brand building strategies and other promotional activities.
 Administered advertising activities such as releasing commercials in electronic and print
media.
 Managed Product Packaging including Design and Printing.

2.  Organized and Participated in Exhibitions and Sponsorship Programs.
 Created a detailed portfolio for SwissMiss and Mothercare brands.
HASAN ABEDI
Page 2
EDUCATION
& TRAINING Bachelors in Commerce, 1997
University of Karachi
Air Ticketing Course (Basic and Advanced CBT)
Grace Institute
PROJECTS & Created a campaign for Gold Hi Gold Festival which is organized by World Gold
Council.
ACHIEVEMENTS
Organized “ZARGALLI” fashion show & developed website for World Gold
Council.
Initiated the “MotherCare Club” to improve communication and interaction
through direct mailing and events.
EVENTS & ITCN ASIA 2005, Expo Center, Karachi
CONFERENCES Annual FMCG Products Exhibition, Expo Center, Karachi
10th
Annual MAP Conference, Karachi
SKILLS Commercial Creativity – Able to balance creativity and commercial concerns.
MS Office (Word, Excel, PowerPoint)
SPECIAL Cricket – Critique (Films & Dramas) –
INTERESTS Religion & Current Affairs – Eating Out - Reading
D.O.B 6th
May 1977
Marital Status Married