Muhammad Asif Khan is a sales professional with over 8 years of experience in FMCG sales. He is currently working as an Area Sales Manager for Johan International Pvt Ltd, where he has increased sales by 9 million in 6 months through aggressive marketing. Previously, he worked as a Territory Development Manager for Pakistan Beverage Limited, where he exceeded sales goals by 52%. He is seeking a challenging position that allows him to continue growing professionally.

1. MUHAMMAD ASIF KHAN
Residential Address: House No# B-432, Sector# 11-A,
North Karachi .Pakistan
Cell Number# +92-347-2076175
Personal Information:
Father name: Muhammad Maqsood Location: Pakistan
Date of Birth: 04th Sep 1989 Contact Number: +92-347-2076175
Nationality: Pakistani Gender: Male
Passport No: CY1880121 Citizenship No: 42401-8415012-7
Email Address: asifkhan7610@gmail.com Marital status: Single
Objective:
To attain a challenging position in a reputable and progressive organization that provides an opportunity for
professional Growth and where my qualification and experience are appreciated through demanding
responsibilities.
Profile:
An energetic, motivated & passionate sales professional with proven track record of over 08 years FMCG Sales
experience of all channels with progressive & highly professional MNC & Local FMCG companies in Food Beverages
and Consumer Household industries.Dynamic and result oriented professional with a successful track record in
sales. Articulate and persuasive in dealing with the Management, peers, staff, and diverse clientele consistently
meeting and exceeding the expectations, while also Meeting staff and customer satisfaction. Excellent decision
making, marketing, interpersonal and analytical skills.
Specialties: Direct Sales, Distributors Operations, Team development & motivation, Proactive & Target oriented,
Sales Planning & Forecasting, Negotiation, Customer Business Development, Team Management, Sales Team
Supervision.

2. Professional Experience:
Position | Area Sales Manager (Pet Retail)
Company | Johan International Pvt Ltd (Culligan Water Pakistan)
Duration | January 2015 to Present
Key Achievement:
 Increased sales by 9 million in six months by employing aggressive marketing and sales tactics.
 Opened 39 exclusive accounts in General trade and 3 key accounts within 4 months.
 Negotiated long term agreement with master management and National Testing Services (NTS) to 19000 to
20000 cases additional gross sale per year.
 Provide cost effective program with the method of optimizing route of sales and generated 7 new routes in the
region.
Major Responsibilities:
 Develops Sales plans and budgets to achieve or exceed the annual sales objectives for the company. Monitor
and control the sales budget to ensure optimum utilization of resources in the region.
 Generate sales of company products in Karachi (South & Central) region through a team of sales person in
order to achieve or exceed the annual sales targets.
 Generated Sales from G.T, LMT, MT, LFFS, also created account in this sales channel.
 In every Tuesday Visit Kotri and Jamshoro Latifabad Distributors for Business Affairs.
 Conduct regular market visits to check route coverage, competitor activity and continuously search for new
opportunities in order to increase sales in the region.
 Provide distributors and customers in the region with information about new or improved products and
services in order to improve sales in the region.
 Performs sales activities on major accounts and negotiates sales price and discounts in consultation with.
 Develop and maintain an efficient distribution network to ensure the comprehensive availability of
company’s products and services across the region to achieve or exceed the sales targets.
 Establish and ensure that all sales administration procedures relating to the region are properly
implemented to support the sales teams in their efforts to accomplish the sales targets.
 Reaching the targets and goals set for area establishing, maintaining and expanding customer base also
servicing the needs of existing customers.
 Increasing business opportunities through various routes to market.
 Setting sales targets for individual reps and team as a whole.
 Developing sales strategies and setting of targets.
 Monitoring my team's performance and motivating them to reach targets.
 Possibly dealing with major accounts myself.
 Reporting to General Manager Sales & Distribution.

3. Position | Territory Development Manager
Company | Pakistan Beverage Limited (PEPSI)
Duration | July 2010 to January 2015
Achievement:
 Achieved 33% plus target in annual sales company awarded me in the program of PBL Family when Pepsi won
bottler of the world award.
 Grew customer base by 40% by providing existing customers with exceptional services, resulting in word of
mouth marketing
 Surpassed company set sales goals by increasing business by 52% as opposed to the required 34%
 Successfully closed the company’s biggest sale in 1 day, 14,000 cases by proactively providing excellent
customer services.
Major Responsibilities:
 Develop new accounts & key accounts also make them sure to deal in exclusive a/c and mix account.
 Responsible for achieving target and supervising the ADR/ PSR & CR & Delivery Man to achieving target on
monthly, quarterly and annual basis set by the company.
 Manage complains, Coolers complains, sign board complain and other quality issues raised by agency and
dealer.
 Focus on Primary and Secondary Sales which is provided by PBL.
 Prepare Daily, Weekly & monthly Sales documents & quotations for submission.
 Generate good business volume in HORECA, Also develop account in MT, GT, LFFS, FNCT, and WS.
 Responsible for coordinating with other departments including production, technical, quality assurance,
distribution and finance.
 To Manage complains, Coolers complains, sign board complain and other quality issues raised by agency and
dealer.
 Prepare monthly Sales documents & quotations for submission.
 Generate repeat business with existing customers.
 Manage (North nazimabad / Buffer zone/ Nagan Chowrangi/ K.B.R/ Power House/ Shadman Town/North
Karachi/Ancholi /Sohrab Goth and Super Highway Routes).
 Ensure delivery of products or services on time.
 Holds weekly meeting with sales staff also Develop and implement marketing plans for business growth.
 Maintain Territory University Score broad knowledge of competitive markets and sales techniques.
 Maintain documentations for customer accounts, customer contacts and new business opportunities also
generate repeat business with existing customers.
 Understand customer needs and provide optimum business solutions.
 For the end of year make AOP papers & plans for implement the next year growth + - discussion with Top
managements.

4. Education:
Masters of Business Administration | From Preston University Of Karachi.
(Specialization Market)
Graduate (Bachelors of Commerce) | From University of Karachi
Intermediate | From Board of Intermediate Education Karachi
Matriculation | From Board of Secondary Education Karachi
Computer Skills:
Aptech Computer Education
 Microsoft Office
 Sap Program Software
 Ava Software
INTERNET
 Multi-Hardware (Harddrives,MotherBoards,I.C.,CD Roms,USB Solutions E.T.C)(EXPERTS)
 Multi-Software (MS Office 2003 ,2007,2011,,And Many More E.T.C)
Language Skills:
 English |Read Write and Speak Fluent
 Urdu | Read Write and Speak
References:
Available upon request.