Mohammad Atiq has over a decade of experience in sales, marketing, and business development in the FMCG industry in the UAE. He has a proven track record of revenue generation and expanding client bases. Atiq's roles have included business development executive, sales supervisor, key account merchandiser, and sales coordinator. He has strong skills in sales, networking, negotiations, relationship building, and market analysis. Atiq holds a B.Com from the University of Karachi and is proficient in Microsoft Office and computer systems.

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M o h a m m a d Atiq
E-mail: mohammadatiq86@yahoo.com
Mob: 052-7336093
Summary of Qualification_______ _____ ____________________
Exceptional leader with talent selling design, quality, services and value over prices. Proven revenue generator in all
market conditions.. Technically savvy demonstrated ability to build new territories and expand opportunities within
existing client base.
Education ___ __________________________________________________________
• B.Com - University of Karachi
Core Competencies _________________________________________________
Sales Networking
Forecasting Sales Budget and cost
Negotiations Skill
Relationship Building, Need, Assessment
Territory Management
Market Analysis – Comparison
Presentation and Proposal of sales strategy
Key Achievement _________________________________________________
Possessing the span of more than a decade successfully in the field of sales, marketing and business development
of FMCG in the UAE.
Professional Experience __________________________________________
United Dairies Business Development Executive
2013-2014
Job Responsibilities:
• Maintain existing sales network
• Market penetration Introduce market channels with new clients.
• Expanded business and launch new Sku’s through outsource Co- Packing with other manufacturer in the
Industry.
• Expanded business through Trading B2B (DISTRIBUTION )
• Monitored and identified the prospective customers.
Gulf & Safa Dairies Co. L.L.C Sales Supervisor
2010-2013
Job Responsibilities:
• Prepare sales target as per control budgeted and close monitoring of the sales achievements on daily, weekly
and monthly basis.
• Supervision of sales force – Orientation and training – Assigning responsibilities to sales staff - Monitoring the
performance of personnel associated with a project and target.
• Explore sales opportunities to maximize sales targets by adopting B2B approaches.
• Communicate with clients, merchants to improve and develop business relationship cordially.
• Develop an efficient network to ensure the regular supply and availability of products at all outlets.

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• Administrate the sales operations help in resolving critical issues related to sales and escalated important
issues with the upper management.
• Proper allocation of products and follow up the sales team on allocated routes.
• Analysed competitive products and market – evaluate several areas of improvement in current sales
strategy.
Al Safi Danone Diary Co. L.L.C Key Account Merchandiser
2008-2009
Job Responsibilities:
• Manage assigned outlet and display the products as per the rental contract and planogram.
• Maintains back up of stock, follow up the raised invoices and payment statement.
• Observation on competitor activites, identify the area of strength and analyse product weakness
• Participate in company promotional activities like tasting promotion in assigned outlets.
• Conduct meeting of sales staff to discuss the trend, new customers performance and feedback.
N.F.P.C (Milco ) Sales Co-ordinater
2006-2007
Job Responsibilities:
• Recording and accounting of daily sales.
• Monitored and tracked daily sales as per assigned sales target
• Coordinated with sales manager and report weekly and monthly sales target and achievement.
• Administered and maintained key account customers at various levels
• Coordinated with production manager for projection of products
• Assisted management in promotional projects.
• Make different kind of comparison for Budget , Sales comparison , production comparison
Gulf & Safa Dairies Co. L.L.C Sales Accountant
1999-2005
Job Responsibilities:
• Recording and accounting of daily sales.
• Monitored and tracked daily sales as per assigned sales target
• Coordinated with sales manager and report weekly and monthly sales target and achievement.
• Administered and maintained key account customers at various levels
• Coordinated with production manager for projection of products
• Assisted management in promotional projects.
• Make different kind of comparison for Budget , Sales comparison , production comparison
Personal_________________________________________________________________
• Valid Driving Licences U.A.E
• Nationality Pakistani
• Visa Status : Visit Visa
• Computer Operating Window, Office, Internet and other software