Shhitij Shikarwar has over 13 years of experience in sales and distribution roles within the dairy industry. He has worked for several companies, most recently as a Senior Manager at Reliance Dairy Foods Ltd. where he was responsible for sales performance and meeting objectives in the general trade channel across northern India. Prior to that, he held Area Sales Manager roles at VRS Foods Ltd., Param Industries Ltd., and Kundan Edible Products Ltd. He has an MBA and post-graduate diploma with a focus on materials management.

1. SHHITIJ SHIKARWAR CURRICULAM VITAE
PROFESSIONAL EXPERIENCE Thirteen Years
Organization : Reliance Dairy Foods Ltd.
Period : From Jan.2011 to Feb 2015.
Designation : Senior Manager
Area Of operation : Rajasthan (Also worked in
Gujrat, Jharkhand, Bihar, West U.P.)
Reliance Dairy foods Ltd. is a Subsidiary Company of Reliance Retail. Reliance Industries Ltd
(RIL) is India`s largest private sector company on all major financial parameters with turnover of
Rs. 2,58,651 crore ($ 58,000 million), cash profit of Rs. 34,530 crore ($ 7,743 million), net profit of
Rs. 20,286 Crore ($ 4,549 million) and total assets of Rs. 2,84,719 Crore ($ 63,846 million). RIL is
the first private sector company from India to feature in the Fortune Global 500 list of "World’s
Largest Corporations" and ranks 119th amongst the world"s top companies in terms of profits.
The Group's activities span exploration and production of oil and gas, petroleum refining and
marketing, petrochemicals (polyester, fiber intermediates, plastics and chemicals), textiles, retail,
infotel and special economic zones.
Job Responsibilities:
The Senior Manager- Sales & Distribution is responsible for the sales performance of the General
trade Channel for the assigned region in north India. I assist the Vice President – Ambient
Products, in delivering the overall territory sales objectives, supervise, fine-tune and monitor the
execution and takes pro-active initiatives to cease every opportunity to increase the sales in
accordance with the companies’ policies and strategies.
Business Objectives --
1) To evolve & achieve Annual Business Plans/ Quarterly Business Plan for the defined region,
referring to budgets, coverage and volume through team.
2) To ensure accurate Sales forecasting –SKU wise for the region based on sound analysis and
support the supply chain team for correct planning.
3) Develop different trade channels conducting Strategic tie-ups, consumer promotions, building
relations & image of overall existence of the company in General Trade.
4) To achieve volume and value objectives of the assigned region within budget, time and policy
parameters through efficient control of distributor network under charge.
5) Pro-active daily contact with Regional Sales team to support their business, and to gradually
take the business forward.
6) Smooth claim processes for the distributors with active help from the Regional Sales team
7) Monitoring monthly activities/ promotional calendar specific to channels
8) Strategize / execute brand objectives within budget and time. Liasoning with Cluster head/
Store Head for branding activities at stores for promoting Ambient and FPD.
9) Develop new business opportunities for the region.
10) Extensive traveling within the region in order to get market insights
Team Management objectives--
1) Hire the right talent for driving the sales in the region
2) Develop and coach the team to take on higher responsibilities; identifying training needs and
potential
3) Lead from the front to motivate the team through regular team meetings and On-the-job
trainings
4) Conduct regular reviews with the team and assist the team in strategizing and achieving the
targets set for the region

2. Marketing/ Outlet Responsibilities--
1) To work actively with the Brand and Trade Marketing Team to develop Consumer awareness
/image / preference by Executing Planned Consumer Promotions & Events At Quarterly Basis.
2) Own a Product Launch Calendar & help Brand and Trade Managers in Planning and
Launching New Product, clearly identifying its need, communication, incremental volume, sell-in-
norms, merchandising norms & the brand strategy.
3) Execute Trade events and Promotional Programme by conducting brand-wise promotions
basis the outlets / Trade activity calendar.
4) Ensure Best in class Merchandising (display/ visibility).
5) Responsible for Correct Placements & maintaining all Company Marketing Assets.
Financial Responsibilities—
1) Operate Trade Schemes and visibility activities as budgeted for the defined period.
2) Settling Distributor and Outlet Claims (damages, trade schemes, misc. debit notes) within
stipulated timeframe.
3) Responsible and Budget Adherence for the Travel/ Food/ Accommodation and other msc.
Expenses for the region.
Administration/ Competition Tracking Responsibilities--
1) Report Accurate Timely Information as scheduled and in the defined regular format.
2) Monitor Activities and Sales Promotions on weekly / monthly basis to determine deviations
from plans and take necessary corrective actions.
3) Track competition activities monthly trade outlets. Document and communicate the same to the
Vice President- sales in the monthly review meeting.
4) Ensure proper and immediate feedback for appropriate and timely action
Product Handled—Milk in Poly Pack, Curd, Buttermilk, Ghee (Indian Clarified Butter) ,
Flavored milk, Skimmed milk powder, Dairy whitener, Sweets, UHT Milk.
Achievements:
 Launch of Dairy Life desi ghee in Consumer Pack.
 Open distribution channels at Gujarat and Madhya Pradesh.
 Start operations at Ranchi, Patna by appointing CSA and staff.
Organization : VRS Foods Ltd.
Period : From Aug.2006 to Jan 2011.
Designation : Area Sales Manager
Area Of operation : Rajasthan & Madhya Pradesh
VRS foods Ltd. Is a Delhi based group having Five plants at Different locations, the group
turnover is 1600 crores, They are into Dairy products, Call centers, Drinking water, Hospitals
etc.
Job Responsibilities:
Controlled a large territory of Rajasthan & Madhya Pradesh state with 9 Consignee Point
(Jaipur, Jodhpur, Kota, Udaipur, Ganganger, Indore, Bhopal, Gwalier, Murena) & 198 Company
Distributor Network In these states.
Sales & Marketing - The core Responsibility finally boils down to setting, planning and expanding
the Horizontal and Vertical Distribution network, Initiating sales planning, strategy and formulation
at micro level, reviewing retail penetration, creating brand awareness, monitoring proper
implementation of promotional activities.

3. Man power Management –
1) Appointment and trained the sales staff for the assigned territory.
2) Identifying training needs and potential for future goals.
3) Regular monthly team meetings and field working.
4) Conduct regular reviews with the team for strategizing and achieving the targets set for the
Territory.
5) Monthly Reporting from each individual in defined regular format.
General Office Management – verification of all field force Expenses bills, Consignee expenses,
vouchers, Scheme documents for all location and all other matters related to PFA, Sales Tax,
Mandi Tax & excise.
Commercial work – Help in set up of three chilling centers in Jaipur rural with 65 VLC for
collecting milk from Rajasthan to factory. Conducted training programmes.
Cost control & profits – The Crucial part of job profile is cost control by keeping bird’s eye on
market as commodity runs fast, control over stocks, major focus on slow moving stocks on priority
basis by adopting FIFO method.
Track competition activities monthly trade outlets. Document and communicate the same to the
Head office sales management team in the monthly/Quarterly review meeting.
Ensure proper and immediate feedback for appropriate and timely action.
Organization : Param Industries Ltd. (Ruchi Soya Industries)
Period : Jan. 2005 to Aug. 2006
Designation : Area Sales Manager
Area of Operation : Rajasthan
Param Industries ltd. Was a Sister concern of Ruchi Soya Industries now its merge with Ruchi
Soya. Have a Head Office in Indore and Presence in all over India with 20 Plants. Brand Name –
Mahakosh (Refined oils), General (Bakery Shortening & Vegetable oil, Soya chunks & All kinds of
Edible Oils) Available in All Consumer and Bulk Packs.
Job Responsibilities –
Launched & Introduction in market in of Consumer and bulk pack, Appoint Four stock points in
Rajasthan and appoint the new 75 distributors.
Extensive traveling within the region in order to get market insights.
Develop different trade channels conducting Strategic tie-ups, consumer promotions, building
relations & image of overall existence of the company in General Trade.
Sales & Marketing –
Promotes Products between channel partners with trade schemes, Discounts and for creating
brand awareness in customers distributes pamphlets, posters, calendars and stickers, on shop
activities in the market.
Own a Product Launch Calendar & help Brand and Trade Managers in Planning and Launching
New Product, clearly identifying its need, communication, incremental volume, sell-in-norms,
merchandising norms & the brand strategy.
To work actively with the Brand and Trade Marketing Team to develop Consumer awareness
/image / preference by Executing Planned Consumer Promotions & Events at Quarterly Basis.
Execute Trade events and Promotional Programme by conducting brand-wise promotions basis
the outlets / Trade activity calendar.
Commercial work -- Did trading of mustard seed, loose oil, cake, soya been seed for Plants of
ruchi soya. Also handle the MIS work of Jaipur office.
Man Management – Handle big territory with four depots in charges,
Six sales persons from stock point of Jaipur, Jodhpur, Kota, and Udaipur.

4. Organization : Kundan Edible Product Ltd.
Period : Aug. 2002 to Jan. 2005
Designation : Area Sales Manager
Area of Operation : Rajasthan
Kundan Edible Product is a Delhi based Group with a Turnover of 2000 Crores, They are into
Chemicals, Rice export, Cosmetics, Edible oils. Brand Names- Kundan (All range of refined oils),
Jumbo (Vegetable oil), Kundan Bakery shortening, Jumbo washing Soap, Jolene face cream.
Job Responsibilities:
Sales & Marketing – The core Responsibility finally boils down to setting, planning and expanding
the Horizontal and Vertical Distribution network, Initiating sales planning, strategy & formulation
at micro level, reviewing retail penetration, creating brand awareness, monitoring proper
implementation of promotional activities.
Man Management – Handle all the Rajasthan territory with the Help of Seven Depot In- charges,
two accountants, and Eight Sales persons at stock point of Jaipur, Jodhpur, Kota, Udaipur,
Ganganager, Bhiwadi, and Sikar.
Purchase & sales of Mustard Seed, D.O.C., Loose oil, Cake in Bulk quantity with the help
of brokers. Also Purchase Raw material for Plant in Bulk quantity.
 EDUCATIONAL QUALIFICATION –
Post Graduate Diploma in Materials Management from AIIMS, Chennai.
Master of Business Administration from Rajasthan University.
Bachelor of Arts from Rajasthan University.
 COMPUTER EFFICIENCY
MS office for day to day work, Internet.
Depot management software, Shubh labh software, Tally 9.5.
Ex next Generation Software.SAP.
 CO-CURRICULAR ACTIVITIES–
N.C.C. “C” certificate in Army wing, Represent College in “JUDO” at inter- university
competitions. Represent college in Street Play’s, Drama Competition’s.
 MAILING ADDRESS
House No. – 31, Income Tax-2,
Jagatpura Road, Malviya Nager,
Jaipur. 302017
Phone no. - +91-141-2750939
Mobile No. - +91-9928025782,shhitij@yahoo.com
 PERSONAL DETAILS
Date of Birth : 7 Dec. 1978
Marital Status : Married
Language Known : Hindi, English, Rajasthani.

5. Shhitij Shikarwar

6. Shhitij Shikarwar