Inbound marketing is a technique for gaining the attention of customers through content creation, social media etc. By consistently developing and promoting content, you can appeal your ideal customer and entice them to keep coming back.

1. A Guide to
Inbound
Marketing

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What is Inbound Marketing?
Inbound marketing is a technique for gaining the attention of customers
through content creation, social media etc. By consistently developing and
promoting content, you can appeal your ideal customer and entice them to
keep coming back.

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Four stages of inbound marketing
• Attract visitors to your websites through the creation of valuable content
• Convert website visitors into leads
• Build relationships and close leads into customers
• Measure and assess your results

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Attract visitors to your websites through
the creation of valuable content
Strengthen your digital presence by developing and distributing the content
and that helps potential customers find your brand. Focusing on the following
can help you draw in new business:
1. Blogging
Company who blog receive 97% more leads to their websites.
2. Social media
Developing a social media following provides you a targeted audience and
a chance to promote your content and develop new leads. Be where your
audience is. 78% of internet users are now active on social media.

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3. Search engine optimization (SEO)
Identifying and using targeted keywords throughout your website and
digital content attract quality visitors to your website, and 80% of shoppers’
research online before buying.
SEO leads have a 14% close rate
Outbound leads have a 1.7% close rate.

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Convert website visitors into leads
Converting a visitor into a lead requires collecting contact information. But to
get such personal details, you will need something back in return.
1. Compelling offers
Offer potential customers something valuable in exchange, such as an
in-depth piece of content like e-book or whitepaper, or a free consultation.
2. Landing pages with contact forms
Landing pages are standard procedure in webpages that are designed to
promote your offers and lead generation through contact information.
3. Calls to action (CTAs)
Placing calls to action is an instruction for visitors to get an immediate
response, such as “Call now ” or “Find out more”.

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Convert leads into customers
Once you have converted visitors into leads, effectively inbound marketing
can help you strengthen your relationship with customers. The following task
can help you to increase sale.
1. Email-marketing
It is a type of marketing that need to send timely promotional emails to
your leads, and it can generate 50% more sales.
2. Marketing automation
Marketing automation software can automate or repeat your process, such
as emails, social media and other website actions.

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Measure and assess results
Ensure your inbound marketing strategies are consistently helping you to
meet your goals by setting process in place so you can measure ad analyse
your results.
In analysing you can understand where your visitors are coming from, how
many are converting into leads, and what channels and strategies are driving
ROI.
That’s all folks

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