SlideShare a Scribd company logo
Sales Acceleration Bring Value to Customers John Akbari [email_address]   JohnAkbari.com +1 (917) 675 3197 May 2011
A buyer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image  http://www.healthdump.com/wp-content/uploads/2010/11/Brain-Power.jpg
Buying has changed... ...including “no sale” Explore Problem What is technology x? Analysts Research I need x. Use Cases Metrics Benchmarks Research What product should I use? Solutions Tools I need a vendor. RFI PoC Investigate Solution Selection P&L Run the business Grow the business Improve the business Cash flows Risk Payback Hurdle rate IRR Time & money Barriers to Buying
...so selling has changed ,[object Object],[object Object],[object Object],[object Object],[object Object],...including “no sale” P&L Run the business Grow the business Improve the business Cash flows Risk Payback Hurdle rate IRR Time & money Barriers to Buying
Something is missing Images from amazon.com
Improve your customer's business ,[object Object],[object Object],[object Object],[object Object],[object Object]
Barriers to Buying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overcome Barriers to Buying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Confidence through competence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Help customers invest to achieve results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consultative selling vs.  revenue improvement Discover Diagnose Design Deliver Concept adapted from  Exceptional selling , Jeff Thull Ask About possible projects Suggest Revenue  improvement  project
Revenue improvement project proposal delivery Time Value ? Hit and run Concept derived from  The innovator's dilemma , Clayton Christensen deal signed
Over the long-term Value Time Short-term results over the long term Cumulative
Builds success... Time Cost of sales Project 1 Project 2 Project 3
..to grow margins, deal size, close rate Time Customer and Vendor Cumulative Value Project 1 Project 2 Project 3
Revenue improvement is a cycle... Discover Diagnose Design Deliver Concept adapted from  Exceptional selling , Jeff Thull Suggest Revenue improvement project
...that grows into a tornado Technology Revenue improvement Trusted advisor Vendor
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Begin with customer and end-customer KPIs
Before/after KPIs are key
Sales acceleration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use case 1 Use case 2 . . .
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factory image  http://www.flickr.com/photos/loryraffa15/4038160902/sizes/m/in/photostream/   Catalog image  http://www.flickr.com/photos/theinspiredheart/5347766844/sizes/m/in/photostream/   Concept adapted from  Consultative Selling , Mack Hanan.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],$ Prospect A $ Prospect B $ Prospect C
Selecting revenue improvement projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept adapted from  Consultative Selling , Mack Hanan
Triggers for new revenue improvement projects Competitive analysis Financial filings Partners Contacts Consultants Contacts Contacts Annual reports
Evidence shortens the sales cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core competencies -> partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Supply Apply Partner Leverage
Image:  http://dilbert.com/strips/comic/1998-09-06/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources

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Growing Enterprise Software Sales

  • 1. Sales Acceleration Bring Value to Customers John Akbari [email_address] JohnAkbari.com +1 (917) 675 3197 May 2011
  • 2.
  • 3. Buying has changed... ...including “no sale” Explore Problem What is technology x? Analysts Research I need x. Use Cases Metrics Benchmarks Research What product should I use? Solutions Tools I need a vendor. RFI PoC Investigate Solution Selection P&L Run the business Grow the business Improve the business Cash flows Risk Payback Hurdle rate IRR Time & money Barriers to Buying
  • 4.
  • 5. Something is missing Images from amazon.com
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Consultative selling vs. revenue improvement Discover Diagnose Design Deliver Concept adapted from Exceptional selling , Jeff Thull Ask About possible projects Suggest Revenue improvement project
  • 12. Revenue improvement project proposal delivery Time Value ? Hit and run Concept derived from The innovator's dilemma , Clayton Christensen deal signed
  • 13. Over the long-term Value Time Short-term results over the long term Cumulative
  • 14. Builds success... Time Cost of sales Project 1 Project 2 Project 3
  • 15. ..to grow margins, deal size, close rate Time Customer and Vendor Cumulative Value Project 1 Project 2 Project 3
  • 16. Revenue improvement is a cycle... Discover Diagnose Design Deliver Concept adapted from Exceptional selling , Jeff Thull Suggest Revenue improvement project
  • 17. ...that grows into a tornado Technology Revenue improvement Trusted advisor Vendor
  • 18.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Triggers for new revenue improvement projects Competitive analysis Financial filings Partners Contacts Consultants Contacts Contacts Annual reports
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  • 28.