this a Presentation where we are Explaining why we need a Loyalty Program and How it Brings you back to the Top in the Market Share.

1. Why you need a Loyalty
Program
- AKB

2. So What is a Loyalty
Program
LET ME GO THROUGH ALL THE IMPORTANCE'S OF LOYALTY PROGRAM ONE
BY ONE.

3. Loyalty Program
LOYALTY PROGRAMS ARE STRUCTURED MARKETING STRATEGIES DESIGNED BY MERCHANTS TO
ENCOURAGE RETAILERS S TO CONTINUE TO SHOP AT OR USE THE SERVICES OF BUSINESSES
ASSOCIATED WITH EACH PROGRAM. THESE PROGRAMS EXIST COVERING MOST TYPES OF
COMMERCE, EACH ONE HAVING VARYING FEATURES AND REWARDS-SCHEMES.
IN OTHER WORDS:
RETAILERS LOYALTY IS A RETAILERS 'S WILLINGNESS TO BUY FROM OR WORK WITH A BRAND
AGAIN AND AGAIN, AND IT'S THE RESULT OF A POSITIVE RETAILERS EXPERIENCE, RETAILERS
SATISFACTION, AND THE VALUE OF THE PRODUCTS OR SERVICES THE RETAILERS GETS FROM
THE TRANSACTION.
ALL THE BRANDS WANT TO PROVIDE GREAT RETAILERS SERVICE SO RETAILERS S WILL
CONTINUE SUBSCRIBING OR PURCHASING. BUT RETAILERS LOYALTY IS PARAMOUNT TO
BRANDS SUCCESS .BECAUSE LOYAL RETAILERS S CAN GROW BUSINESS FASTER THAN SALES
AND MARKETING.

4. Retailers loyalty Program Importance ?
LOYAL RETAILERS S CONVERT AND SPEND WITH BRANDS THEY LIKE MORE OFTEN
LOYAL RETAILERS S SPEND MORE THAN OTHERS
LOYAL RETAILERS S TELL THEIR FAMILY AND FRIENDS ABOUT POSITIVE EXPERIENCES. WORD-
OF-MOUTH MARKETING IS MORE EFFECTIVE AT DRIVING NEW RETAILERS S THAN BRANDED
CONTENT AND ADVERTISING, AND IN TURN, THESE REFERRED RETAILERS S BECOME LOYAL
RETAILERS S THAT ARE LIKELY TO SPEND MORE THAN AVERAGE.
COST-EFFECTIVE 81% OF CONSUMERS SAY THAT LOYALTY PROGRAMS MAKE THEM MORE
LIKELY TO CONTINUE DOING BUSINESS WITH BRANDS.
AND 66% MODIFY THEIR SPENDING TO MAXIMISE LOYALTY BENEFITS.
• CROSS-SELLING OPPORTUNITIES
• REDUCE MARKETING COST
• IMPROVE BRAND VALUE
• IMPROVE RETAILERS RELATIONSHIP
• BETTER RETAILERS RETENTION
• MORE RETAILERS REFERRALS

5. Why Retailers s Participate
5% INCREASE IN RETAILERS RETENTION CAN LEAD TO A 25-100% INCREASE IN PROFIT
FOR YOUR COMPANY

6. Lets see Briefly about Benefits
1. RETAILERS RETENTION
THE PRIMARY MOTIVE BEHIND A LOYALTY PROGRAM IS TO RETAIN RETAILERS S BY REWARDING
THEM FOR THEIR REPEAT PURCHASE BEHAVIOUR
• LOYALTY PROGRAMS INCREASE OVERALL REVENUE BY 5-10%.
• LOYALTY MEMBERS SPEND 5-20% THAN NON-MEMBERS ON AVERAGE.
• LOYALTY PROGRAM MEMBERS BUY 5-20% MORE FREQUENTLY THAN NON-MEMBERS.
2. RELEVANT RETAILERS DATA AND CONSUMER TRENDS
CONSUMER DATA GETS RECORDED IN THE COMPANY’S DATABASE AS SOON AS A SHOPPER
REGISTERS FOR A LOYALTY PROGRAM.
LOYALTY PROGRAM DATA GIVES THE COMPANY A COMPLETE VIEW OF RETAILERS BEHAVIOUR,
BUYING HABITS, AND PREFERENCES, THE COMPANY CAN USE THIS INFORMATION TO INVIGORATE
ITS INVENTORY MANAGEMENT, PRICING, AND PROMOTIONAL PLANNING. THIS DATA ALSO
ENABLES MARKETERS TO MEASURE THE RESULTS OF SPECIAL PROMOTIONS BASED ON ADDITIONAL
PURCHASES, USE OF ADDITIONAL CHANNELS, OR DECREASED TIME BETWEEN PURCHASES.

7. .
3.REDUCING UNPROFITABLE RETAILERS S
A WELL-DESIGNED LOYALTY PROGRAM ALLOWS COMPANIES TO SEGMENT
RETAILERS S AND DISCOVER PROFITABLE AND UNPROFITABLE RETAILERS S. IT
HELPS THEM IN DROPPING OFF THE RETAILERS S WHO ONLY BUY THE DISCOUNTED
LINES AND AVOID PREMIUM RANGE ALMOST ON A REGULAR BASIS. THESE
RETAILERS PROFILES CAN COST MORE MONEY THAN THEY GENERATE.
THROUGH A LOYALTY PROGRAM, COMPANIES CAN REWARD THE BETTER
RETAILERS S ONLY AND THEREBY MINIMIZE THE PAY-OUT TO NOT SO PROFITABLE
RETAILERS S. WITHOUT AN IOTA OF DOUBT, THIS IS THE MOST EFFICIENT WAY TO
RETAIN THE RETAILERS S FROM WHOM THE COMPANY GENERATES THE MOST
PROFIT.
4.BETTER RETAILERS COMMUNICATION
A LOYALTY PROGRAM OFFERS A DIRECT LINE TO RETAILERS S, MAKING
COMMUNICATION MUCH EASIER. ASIDE FROM ANNOUNCING NEW
PRODUCTS/SERVICES, PROMOTING SALES, AND THE LIKE, A USEFUL ITEM ON THIS
LIST

8. How to Build a Retailers Loyalty Program
• CHOOSE A GREAT NAME.
• CREATE DEEPER MEANING.
• REWARD A VARIETY OF RETAILERS ACTIONS.
• OFFER A VARIETY OF REWARDS.
• MAKE YOUR "POINTS" VALUABLE.
• STRUCTURE NON-MONETARY REWARDS AROUND YOUR RETAILERS S' VALUES.
• PROVIDE MULTIPLE OPPORTUNITIES FOR RETAILERS S TO ENROL.
• EXPLORE PARTNERSHIPS TO PROVIDE EVEN MORE COMPELLING OFFERS.
• MAKE IT A GAME.

9. What Are all the Things you need
YOU NEED A GOOD LOYALTY PROGRAM ENGINE
YOU NEED A TEAM WHO'S EXPERIENCED IN AFTER MARKETING
WHO HANDLE ALMOST ALL PROGRAMS FROM INSIDE OUT
YOU NEED A TECHNOLOGICAL SUPPORT
NEED A COMPANY WHO HAVE VAST KNOWLEDGE IN ALL THE TYPES OF RETAIL LOYALTY
PROGRAMS
YOU NEED ALL THE SUPPORT TO MAKE THIS PROGRAM SUCCESSFUL
NEED A TEAM WHO IS BEST IN THE REDEMPTION HANDLING
DATA AND PICTORIAL REPRESENTATION OF CROSS SELLING AND RETAILERS DATA'S AND
BUYING BEHAVIORS ETC.
THIS ARE THE MAIN THINGS WE HAVE TO CHECK WHILE APPROACH A LOYALTY PROGRAM
COMPANY

10. Results of a Loyalty Program
INCREASED SALES
INCREASED BRAND AWARENESS
MORE PRODUCT PUSH FROM THE DISTRIBUTOR END. WHICH MAKES THE
DISTRIBUTOR HAPPY.
THERE IS MORE PULL FROM THE RETAILER END TO PUSH THE SALES IN EVERY NUKE
AND CORNER.
THE SALE IS MADE WHEN WE MAKE OUR PRODUCT AVAILABLE IN THE RETAILER
SHOP.
ITS EASY FOR US TO PUSH SOME NEW PRODUCT IN THE MARKET. BECAUSE WE
ALREADY HAVE A LOYAL RETAILERS BASE.
INCREASED MARKET SHARE
BEATING THE COMPETITION BY SELLING MORE AND MORE

11. so why your Waiting for
LETS MAKE YOUR THINKING IN REALITY LETS JOIN TOGETHER AND MAKE LOYALTY PROGRAM AND
INCREASE THE MARKET SHARE
WE ARE LOYALTY PROGRAM COMPANY CALLED IREWARDS WITH TEAM OF 15 YEARS EXPERIENCE IN
ALL THE ABOVE.
CONTACT
IRewards Solutions Pvt Ltd
403,THE GREAT EASTERN CHAMBERS ,
SECTOR 11 , CBD BELAPUR ,PLOT 28
NAVI MUMBAI 400 614
MAHARASHTRA. INDIA.
PHONE : +91 22 4127 1223 MOB : +91 99676 29964
E MAIL : BALAJI@IREWARDSINDIA.COM
WEB : WWW.IREWARDSINDIA.COM